The Winter 2014/2015 O32C Alasdair McLellan editorial switches up typically male and female looks. Models Stella Tennant, Tyler Littlejohns and Malcolm Edwards went against the grain in the high fashion production as they sported pieces commonly associated with opposing genders.
Displayed in McLellan's images are leopard print jackets, patterned tights, fur hats and floral wrap jackets. While readers may expect masculine pieces to be sported by the men and vice versa for women, the O32C publication switched it up, placing the males in skirts and Tennant in high-rise leather trousers.
McLellan furthered the unusual elements present in this series with outdoor swing sets and slides. These pieces made the series appear light and fresh in spite of the serious poses and looks.
What's Driving This Trend
- Gender-bending Fashion
- Opportunity for brands to tap into the growing demand for gender-neutral clothing and challenge traditional fashion norms.
- Androgynous Styling
- Potential for fashion brands to explore androgynous styling in their campaigns and collections, blurring the lines between male and female fashion.
- Playful Fashion Editorials
- Opportunity for magazines and fashion publications to create more imaginative and unconventional editorials that break away from traditional gender expectations.
Who This Affects Most
- Fashion Retail
- Retailers can embrace the gender-neutral trend by offering inclusive and versatile clothing options for customers, catering to a wider audience.
- Fashion Photography
- Photographers can experiment with androgynous and gender-bending concepts in their shoots, adding fresh perspectives to the fashion industry.
- Magazine Publishing
- Magazines can attract and engage readers by featuring playful and unconventional fashion editorials that challenge societal norms and spark conversations.
