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DEI
Trend Report for MHI & WERC
07.19.21
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Top 4: Accessible Package
Accessible Package
Top 4: In-Game Recruitment
In-Game Recruitment
Top 4: LGBTQ+ Entrepreneurship
LGBTQ+ Entrepreneurship
Top 4: Reevaluated Inclusive
Reevaluated Inclusive
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DEI
MHI & WERC
Tana
Jul 19th, 2021 Want an update on this report's topic? Click here.
This report will explore trends related to diversity, equity and inclusion, paying particular focus to developments related to business and workplace settings, employees and internal initiatives. I'll also highlight some additional areas related to branded initiatives, community support and more.
Here we see a few key themes emerge:
1) More accessible and diverse recruitment practices to attract talent
2) Platforms and initiatives that support marginalized communities, POC and women
3) Internal programs and initiatives that support individuality and lifestyle -- related to everything from health and wellness to growth and development and financial support
Idea Image: Non-Binary Style Shops
Non-Binary Style Shops
The Afterpay GenderFree Shop Encourages Purchases to Support Expression
Idea Image: BIPOC Business-Supporting Services
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
Idea Image: Supplier Diversity Vendor Partnerships
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
Idea Image: Anonymous Job Hunting Platforms
Anonymous Job Hunting Platforms
The 'Wanted' Marketplace is Focused on Skills and Experience
Idea Image: Remote Workplace Communities
Remote Workplace Communities
Chipotle is Giving Remote Employees Access to Udemy for Business
Idea Image: E-Commerce Safety Initiatives
E-Commerce Safety Initiatives
Amazon Launched a New U.S. Safety Program Named WorkingWell
Idea Image: Anti-Bias Tech Brand Initiatives
Anti-Bias Tech Brand Initiatives
The IBM Research 'Trusting AI' Project Aims to Advance its Tools
Idea Image: Women-Owned Small Business Support
Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
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This hyper-condensed format provides a one-page snapshot of the highlights from your reports, giving you a bird's eye view of the top takeaways and insights.

For a brief and very high level view, this format solely features the Consumer Insight section of your report, ideal for a quick overview of the main takeaways in less than 30 slides.

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Our standard report format divides content into three sections: Consumer Insights which feature opportunities within a 1-5 year time frame, Clustered Lists for thorough competitor and market scoping and Individual Examples featuring best-in-class case studies.

This format includes all three report sections as featured in the Classic format (Consumer Insights, Clustered Lists and Examples) with article content included along with every idea for further reading.

Recommendations by Trend Hunter AI
View recommendations based on your team's interests and the content of this report.
Image Slide: Insights Title Page
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Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.

Insight - When looking for job placements, contemporary consumers are motivated to do the best they can and put their best foot forward. However, many are often experiencing difficulties with communicating online—whether that be due to intimidation or a non-responsive party. This is creating a demand for accessibility and guidance, which will allow individuals to feel more confident and better supported while fostering more direct connections with possible offers.
Trend Themes
1. Job Accessibility Platforms - Companies are launching initiatives to help alleviate stressful formalities and facilitate better connections with potential job offers.
2. Anti-ghosting Tools - Platforms are emerging to help job applicants call out hiring managers and recruiters who have failed to get back to them after applying or interviewing.
3. Direct Communication Platforms - Platforms that allow for direct communication between job candidates and founders are becoming more popular in the job hunting market.
Industry Implications
1. HR Technology - HR companies can integrate accessibility platforms and anti-ghosting tools to their services to improve the job hunting experience.
2. Social Media Marketing - Social media agencies can offer job-seeking stunts as a creative way to market themselves and gain attention from potential clients.
3. Corporate Alumni Networks - Companies can create alumni directories to help laid off employees find new job opportunities and maintain a positive relationship with their brand.
SMS-Based Job Platforms
SMS-Based Job Platforms
'Pearl' Connects Candidates Directly to Startup Founders
Job-Finding Social Stunts
Job-Finding Social Stunts
'Very Serious' are Holding Social Handles Hostage Until They Get Hired
Anti-Ghosting Recruiter Email Tools
Anti-Ghosting Recruiter Email Tools
'GhostReply' Calls Out Recruiters Who Have Ghosted Applicants
Alumni Recruiting Platforms
Alumni Recruiting Platforms
Airbnb Launches the Alumni Talent Directory During COVID-19
SCORE 2.9
Popularity
Activity
Freshness
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
The emergence of more diverse and expansive recruitment programs helps to cast a wider net when it comes to talent and finding new and diverse candidates. By tapping into alternative platforms or community networks, businesses not only expand reach, but create more direct connections with potential recruits.
Overlooked Opportunity #1 - Workshop Question
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In-Game Recruitment
Companies are using video games for a streamlined recruitment strategy
Trend - Videos games require certain skill sets and companies across various industries are recognizing the skills obtained through various games. They are leveraging this in recruitment strategies by partnering with game developers to find players who are aligned with the skills they're looking for.

Insight - The Millennial and Gen Z demographic have been raised in a technological era and naturally push boundaries in many traditional practices, and that includes recruitment and job-seeking. As a result, they're more likely to experiment with alternative approaches and challenge conservative methods when it comes to the hiring process.
Trend Themes
1. Virtual Recruitment Through Video Games - Companies across industries are using video games to streamline their recruitment process by partnering with game developers to find players who possess the skills needed for the job.
2. Engaging with Millennials and Gen Z - The emerging younger workforce - Millennials and Gen Z have grown up in a technological era and tend to prefer alternative approaches when it comes to traditional practices, including the hiring process.
3. In-game Advertisements for Jobs - Collaboration between companies and game developers has led to in-game advertisements for job opportunities targeting specific skill sets found among gamers.
Industry Implications
1. Technology - The tech industry can leverage video games to find potential candidates with the needed technical skillset especially in the cybersecurity field.
2. Advertising and Creative Industries - Utilizing video games such as Animal Crossing and Minecraft can be an innovative hiring tactic for creative industries looking to find diverse talent.
3. Human Resources - Companies and HR professionals can facilitate suggestions and innovation for the hiring process by testing out recruitment techniques that utilize outside-the-box approaches.
In-Game Recruitment Campaigns
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
In-Game Design Job Opportunities
In-Game Design Job Opportunities
Yummy House Turns to Animal Crossing to Recruit Employees
Internal Video Game Recruitment
Internal Video Game Recruitment
Beyond IT Uses Minecraft to Recruit New Job Candidates
Hidden Game Recruitment Tactics
Hidden Game Recruitment Tactics
Riot Games Hides a Recruitment Opportunity in Video Games
SCORE 2.4
Popularity
Activity
Freshness
In-Game Recruitment
Companies are using video games for a streamlined recruitment strategy
How can your organization work with different industries to create new avenues and opportunities to draw in talent? How can you better target potential talent through marketing or communication that more directly targets their interests, hobbies or social interests?
Overlooked Opportunity #2 - Workshop Question
ADD TO LIST link
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
Trend - Nonprofit organizations are looking to support the business endeavors of the LGBTQ+ community. In this space, various entrepreneurship resources, programming, and events are being directed toward overcoming barriers and getting ahead in industries.

Insight - Diversity and inclusion in all facets of life—from social circles to workplaces—are extremely important to contemporary consumers and as a result, many are advocating in favor of equality and opportunity for all. Given the many systemic barriers that are historically encoded into Western civilization, consumers are creating a demand for specialized resources that will support and assist in the growth of people who are part of marginalized communities.
Trend Themes
1. Diversity and Inclusion - Consumers are creating a demand for specialized resources that will support and assist in the growth of people who are part of marginalized communities.
2. Entrepreneurial Support - Non-profit organizations are looking to support the business endeavors of the LGBTQ+ community by providing mentorship, resources, programming, and events directed toward overcoming barriers and getting ahead in industries.
3. Tech for Social Change - Organizations like Out in Tech are creating opportunities for members to advance their careers, grow their networks, and leverage tech for social change.
Industry Implications
1. Non-profit Sector - Non-profit organizations like Tent Partnership for Refugees, StartOut, QueerTech are striving to create diversity and inclusion in the business and tech industry.
2. Tech Industry - Tech-focused organizations like Out in Tech are working toward diversity and inclusion in the tech industry, while also using technology for social change and supporting LGBTQ+ entrepreneurs.
3. Business Industry - Diversity and inclusion are important in the business industry, and non-profit organizations like Tent Partnership for Refugees, StartOut, QueerTech are striving to provide mentorship, resources, programming, and events directed toward overcoming barriers and getting ahead in industries.
LGBTQ-Friendly Business Mentorship Programs
LGBTQ-Friendly Business Mentorship Programs
Tent Partnership for Refugees is Providing Support
Tech-Focused LGBTQ-Friendly Organizations
Tech-Focused LGBTQ-Friendly Organizations
Out in Tech is Inspiring LGBTQ+ Youth to Thrive
LGBTQ+-Supporting Entrepreneurial Organizations
LGBTQ+-Supporting Entrepreneurial Organizations
StartOut Supplies Resources and Advocacy
LGBTQ2S+-Supporting Non-Profit Organizations
LGBTQ2S+-Supporting Non-Profit Organizations
QueerTech Has Quickly Grown to an Influential Player
SCORE 2.4
Popularity
Activity
Freshness
LGBTQ+ Entrepreneurship
Organizations are striving to develop a diverse business and tech industry
How is your organization authentically showing itself to be an ally for the LGBTQ community along with other marginalized groups? What can you do as a business to better support, empower or motivate marginalized communities?
Overlooked Opportunity #3 - Workshop Question
ADD TO LIST link
Reevaluated Inclusive
Brands are re-evaluating their businesses to support the Black community
Trend - Amid the resurgence of the Black Lives Matter movement, brands are re-evaluating their business models to combat systematic racism. These initiatives include evaluating the number of products on their shelf owned by Black business owners, funding budding Black-owned startups, and removing racist language in their coding.

Insight - Protests continue throughout the globe as the world seeks to call out systemic racism amid the wrongful death of Geroge Floyd, Rayshard Brooks, and far too many others. Thanks to social media, more consumers have become aware of the injustices the Black community faces, and are using these platforms to call out brands that participate in the oppression of this community. As a result, they are turning to brands that go further than posting their outrage on a superficial level and are seeking brands that actively find ways to support Black communities with tangible plans of action.
Trend Themes
1. Supporting Black-owned Businesses - Major brands and corporations are learning to acknowledge systemic racism and are taking concrete steps to support Black-owned businesses in a tangible way.
2. Diversification and Inclusivity in Industry - Brands are realizing the value of recognizing diversity and inclusivity in their own internal and customer-facing practices, resulting in increased support for minority communities and actors in industry.
3. Live Shopping and Interactive Marketing - Leading brands are embracing live shopping events and interactive marketing campaigns to engage with their audiences and foster the growth of small businesses and important social movements.
Industry Implications
1. Retail and E-commerce - As more consumers are focused on supporting Black-owned businesses, more e-commerce retailers and brick-and-mortar storefronts are expanding their product lines and commitments to initiative to support minority-owned companies.
2. Food Service and Hospitality - Many food service and hospitality companies are honing in on supporting Black-owned restaurants, supporting notable chefs and restaurateurs, and offering programs to so that small business owners can grow.
3. Community Development and Philanthropy - Corporations, organizations, and individuals making meaningful investments in community development initiatives and philanthropic efforts are increasingly recognizing the value of investing in the growth of minority-owned businesses, and supporting the expansion of corporate-led social movements.
Software-Branded Inclusive Projects
Software-Branded Inclusive Projects
Microsoft Unveils 'United For Change' In Response to BLM
Black-Owned Restaurant Campaigns
Black-Owned Restaurant Campaigns
Pepsi Invites Americans to ‘Dig In’ at Black-Owned Restaurants
Black-Owned Black Friday Initiatives
Black-Owned Black Friday Initiatives
Facebook's #BuyBlack Friday Initiative Returns this Season
BIPOC Business-Supporting Services
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
play_circle_outlineBlack-Owned Beauty Campaigns
Black-Owned Beauty Campaigns
Sephora Launched its New Uplifting Product Diversification
SCORE 2.2
Popularity
Activity
Freshness
Pattern of Opportunity: divergencePattern of Opportunity: redirection
Reevaluated Inclusive
Brands are re-evaluating their businesses to support the Black community
What commitments have you or your organization made, or can make in the future, to better support marginalized communities?
Overlooked Opportunity #4 - Workshop Question
ADD TO LIST link
Female-Focused Recovery
Brands are supporting female economic recovery in light of COVID-19
Trend - The COVID-19 crisis has disproportionately affected women economically as many traditionally female-oriented jobs–like retail and childcare–were forced to close. To support this demographic, brands are launching funding, courses, and platforms to help women more easily re-enter the workforce.

Insight - Women, and in particular women of color, have been disproportionate discriminated in the workplace and unequal opportunities in the workplace. Now, women are also more likely to be responsible for child care duties as society continues to physical distance, limiting their scope of work. Informed consumers are increasingly dissatisfied with the failing systems that have long promoted gender inequalities and are pressuring brands and institutions to better support vulnerable people.
Trend Themes
1. Women's Workforce Re-entry - Brands are launching funding, courses, and platforms to help women more easily re-enter the workforce.
2. Diversity Focused Job Hunting Solutions - A growing number of diversity focused job hunting solutions are hitting the market to infuse diversity into teams of all kinds.
3. Entrepreneurial Courses for Women - Courses like Selfmade offer entrepreneurial training specifically for women to support their economic recovery.
Industry Implications
1. Human Resources - HR departments can explore diversity-focused job hunting solutions to create more inclusive teams.
2. Education and Training - Brands can launch entrepreneurial courses for women to support their economic recovery.
3. Luxury and Retail - Companies can create vocational training programs that guide women back into the workforce and support their advancement in creative, craft, and luxury retail professions.
Female-Centric Job Platforms
Female-Centric Job Platforms
'HerJobs' Helps Teams Diversify by Boosting Female Talent on Teams
Female Employment Support
Female Employment Support
The She-Covery Project Confronts Gendered Job Loss Amid COVID-19
Female Entrepreneurial Courses
Female Entrepreneurial Courses
Founders of Selfmade Hope to Support the 'She-Covery' Movement
Women
Women's Workforce Training Programs
LVMH's Institut des Métiers d’Excellence Program is in Japan
SCORE 1.7
Popularity
Activity
Freshness
Pattern of Opportunity: divergencePattern of Opportunity: acceleration
Female-Focused Recovery
Brands are supporting female economic recovery in light of COVID-19
How can your industry prioritize its diversity and inclusion efforts to support women and people of color?
Overlooked Opportunity #5 - Workshop Question
ADD TO LIST link
Accessible Package
More brands prioritize inclusive packaging for people with disabilities
Trend - Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps.

Insight - Years of activism by people with disabilities and their allies has resulted in a greater awareness about the various ways in which the world isn't designed for people with certain physical impairments. The constant push for inclusion now also includes people from these historically under-served demographics, and some brands are now rising to the challenge.
Trend Themes
1. Inclusive Packaging - Brands are prioritizing accessible packaging with products like beer cans labeled with braille and skincare products with a tactile recognition system.
2. Accessibility-focused Design - Companies are designing products specifically for people with disabilities, such as accessible eyeshadow brushes and deodorants with improved grip.
3. Sustainable Packaging - Recycled medication packaging options maintain optimal coding properties for use with inkjet and laser printing systems while complying with the high safety standards of the pharmaceutical industry.
Industry Implications
1. Beauty and Personal Care - With inclusive design and packaging, the beauty and personal care industry can cater to a wider range of consumers, including those with disabilities or visual impairments.
2. Food and Beverage - The trend towards inclusive packaging extends to the food and beverage industry with beer cans and other products labeled with braille for easier accessibility.
3. Healthcare and Pharmaceuticals - The push for sustainable and accessible packaging has led to innovations in the healthcare and pharmaceutical industries, with products like the Multicolor Belvedere packaging meeting industry standards for safety and usability.
Sight Loss-Friendly Cereal Packaging
Sight Loss-Friendly Cereal Packaging
Kellogg's Coco Pops is Trialing Use of NaviLens Technology
Braille-Friendly Holiday Chocolates
Braille-Friendly Holiday Chocolates
Purdys Chocolatier Created a Braille Box to House its Treats
play_circle_outlineInclusively Designed Deodorants
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
Accessible Textural Cosmetics
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
Accessible Skincare Packaging
Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile Recognition
Braille-Printed Self Care Packaging
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
Inclusive Chocolate Packaging
Inclusive Chocolate Packaging
Purdys Chocolate's 'Holiday Braille Box' Features Braille
Recycled Component Medication Packaging
Recycled Component Medication Packaging
The Multicolor Belvedere Packaging is Safety Focused
Braille-Covered Beer Labels
Braille-Covered Beer Labels
The West Side Brewing Braille Ale Has Accessible Branding
Inclusive Eyeshadow Brushes
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
SCORE 5.5
Popularity
Activity
Freshness
Pattern of Opportunity: acceleration
Accessible Package
More brands prioritize inclusive packaging for people with disabilities
In what areas, whether it packaging, manufacturing or supply chain processes, is your business not as inclusive or accessible as it could be?
Overlooked Opportunity #6 - Workshop Question
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Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.

Insight - North American economies have taken a substantial hit in light of the ongoing pandemic and jobs in various industries have been terminated. In order to alleviate the anxiety for these individuals, many are looking for resources and tools that will help them in their unique situations. In being more educated, individuals feel better prepared and as a result, gain peace of mind when it comes to surviving the pandemic and beyond.
Trend Themes
1. Free Reskilling Initiatives - Brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities in light of the COVID-19 pandemic.
2. Online Retraining Courses - Platforms such as OnwardUS Coalition and Coursera are offering online retraining courses to help individuals affected by the COVID-19 pandemic to acquire essential skills for employment opportunities.
3. Unemployed Retraining Scholarships - Initiatives such as Tennessee Reconnect to Workforce are helping people who have lost their jobs to acquire associate degrees or technical certificates through scholarships to re-enter the workforce quickly and efficiently.
Industry Implications
1. Education - The education industry can explore online learning and certification courses for retraining unemployed individuals.
2. Employment Services - Employment service providers can offer new job opportunities to unemployed individuals upon the completion of retraining programs.
3. Hospitality and Food Industry - Brands in the hospitality and food industry can provide retraining opportunities for unemployed individuals affected by COVID-19 to gain new skill sets and transferable skills.
Unemployed Retraining Scholarships
Unemployed Retraining Scholarships
Reconnect to Workforce is Helping People Retrain Amid COVID-19
Branded Hospitality-Facing Seminars
Branded Hospitality-Facing Seminars
Fever-Tree Canada is Helping Out-of-Work Hospitality Employees
Co-Branded Employee Retraining Services
Co-Branded Employee Retraining Services
This Free Online Platform Offers 4,000 Free Pograms
Displaced Worker Training Courses
Displaced Worker Training Courses
OnwardUS Coalition Helps Out of Work Individual Retrain
SCORE 2.2
Popularity
Activity
Freshness
Pattern of Opportunity: divergence
Megatrend AuthenticityAuthenticity
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
How might you better support employees, both past and present, through challenges or constraints brought about by the pandemic? How can you better prepare, equip and motivate your workforce through enhanced training, scholarship programs or external education?
Overlooked Opportunity #7 - Workshop Question
Image Slide: Specific Examples Title Page
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Non-Binary Style Shops
The Afterpay GenderFree Shop Encourages Purchases to Support Expression
Afterpay GenderFree is a new shop that launched during Pride Month to offer a new way to shop. Unlike many stores that are segmented with categories for men and women, this one encourages shoppers to make purchases that align with the way they like to best express themselves.

On the shop, consumers can browse for curated items from brands like Levi’s, Birkenstock, Jeffrey Campbell and Milk Makeup, and the shopping experience is mold-breaking too. Rather than sifting through lists and scrolling in a linear way, the shop pushes boundaries by letting users scroll with more freedom than usual. With GenderFree, Zahir Khoja, general manager for Afterpay North America, says "we are giving our customers a more diverse shopping experience and encouraging everyone to think differently about social norms."
Jun 16th, 2021
Trend maing image: Non-Binary Style Shops
Trend Themes
1. Gender-neutral Shops - The rise of non-binary style shops like Afterpay GenderFree presents an opportunity to disrupt the traditional binary approach towards fashion retail and cater to a wider range of customers.
2. Curated Shopping Experience - The curated shopping experience offered by Afterpay GenderFree creates a unique and personalized purchasing journey for customers and provides an opportunity to reimagine the shopping experience in other retail industries.
3. Breaking Gender Stereotypes - Afterpay GenderFree's gender-free approach to fashion retail presents an opportunity to challenge fixed notions of masculinity and femininity, paving the way for more inclusive and diverse representation in the fashion industry.
Industry Implications
1. Fashion Retail - The emergence of non-binary style shops like Afterpay GenderFree presents an opportunity for fashion retailers to cater to a wider audience and expand their offerings beyond the traditional binary approach.
2. E-commerce - The curated shopping experience and non-binary approach offered by Afterpay GenderFree provides an opportunity to reimagine the e-commerce experience and explore new ways of engaging customers across various industries.
3. Beauty Industry - The gender-neutral approach embraced by Afterpay GenderFree presents an opportunity for the beauty industry to cater to diverse customers and challenge traditional beauty standards and gender norms.
SCORE 6.2
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link star
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
In order to prioritize equality in the market, American Express is launching a special mentorship and grant program geared toward BIPOC-owned businesses across Canada. The project is called Blueprint: Backing BIPOC Businesses™ and is powered by the DMZ, which works to help companies grow their business.

The mentorship and grant program will provide 100 businesses, owned by Black, Indigenous, and People of Colour, with comprehensive guidance and $1,000,000 in grants to help support their business ventures. This comes as a welcomed and necessary program as statistics show that "BIPOC business owners face barriers to running their businesses at a rate higher than their white counterparts."

American Express Canada partnered with pro basketball player and owner of the FVV Shop, Fred Van Vleet, to help spread the word. Starting now until July 27, BIPOC business owners nationwide can learn more and apply by visiting dmz.to/AmexBlueprint.
Jun 16th, 2021
Trend maing image: BIPOC Business-Supporting Services
Trend Themes
1. Bipoc-owned Business Mentorship Programs - There is an opportunity for companies to develop mentorship programs for BIPOC-owned businesses to help them overcome barriers and grow their ventures.
2. Grants for Bipoc-owned Businesses - Offering grants to BIPOC-owned businesses can help provide the necessary funding to overcome financial challenges and support their growth.
3. Diversity and Inclusion in Entrepreneurship - Focusing on diversity and inclusion within the entrepreneurship community can help create opportunities and support for underrepresented groups.
Industry Implications
1. Financial Services - Financial services companies can develop grant and mentorship programs to support BIPOC-owned businesses and promote equality in the market.
2. Tech Incubators - Tech incubators can partner with businesses to provide mentorship programs and create opportunities for underrepresented groups within the technology industry.
3. Professional Sports - Professional sports organizations can partner with BIPOC entrepreneurs to promote and support their ventures while also creating opportunities for athletes to become business owners.
SCORE 2.5
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link star
Supplier Diversity Vendor Partnerships
Albertsons Debuts Early Payments for Supplier Diversity
Albertsons Companies recently announced it has expanded its vendor partnerships to include C2Fo, an online platform for working capital, in an effort to increase supplier diversity through early payments. the new partnerships will help diverse-owned brands alleviate immediate capital challenges by providing more funding for these businesses at significantly lower rates.

“Accelerated payment of receivables is essential for all businesses in need of greater liquidity, but especially for those that may be underrepresented and underfunded in our current financial system,” said Alexander “Sandy” Kemper, founder and CEO of C2FO. “We want to position these diverse suppliers for long-term success and can start by offering the working capital needed to grow and stay strong in this difficult economic climate. We are honored to join Albertsons Companies in their ongoing efforts to support the partners and communities it serves.”
Jun 16th, 2021
Trend maing image: Supplier Diversity Vendor Partnerships
Trend Themes
1. Supplier Diversity - Increased focus on supplier diversity in business partnerships through access to working capital platforms.
2. Early Payments - Early payment options for suppliers as a way to promote supplier diversity and provide more funding at lower rates.
3. Working Capital Platforms - Expanded partnerships with online working capital platforms that offer diverse-owned brands the funding needed for long-term success.
Industry Implications
1. Retail - Retail industry leaders pledging to support and diversify their supply chains through early payment and working capital platforms.
2. Finance and Banking - Increased partnerships between online working capital platforms and financial institutions to offer diverse-owned brands more funding opportunities.
3. Technology - Emerging technologies in working capital platforms provide diverse-owned brands with more opportunities for liquidity and growth.
SCORE 1.1
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link star
Anonymous Job Hunting Platforms
The 'Wanted' Marketplace is Focused on Skills and Experience
The 'Wanted' marketplace is a different kind of job hunting platform for professionals that will enable them to anonymously look for new opportunities for a modern approach to climbing the corporate ladder.

The platform works by having candidates decide how much they'd like to be compensated, and only providing potential employers with information related to their skills and experience. Candidates will stay anonymous until they agree to an interview to help make the process of finding new opportunities far more discreet.

The 'Wanted' marketplace takes a different approach to job hunting and ensures that professionals get the exact number they have in mind instead of needing to barter for the appropriate compensation. This will come as welcome news to candidates and companies alike to make the process smoother with less roadblocks throughout the hiring process.
May 30th, 2020
Sources: betalist & getwanted
Trend maing image: Anonymous Job Hunting Platforms
Trend Image 1
Trend Image 2
Trend Themes
1. Anonymous Job Hunting - The rise of anonymous job hunting platforms opens up opportunities for those who want to explore careers without revealing their identity.
2. Skill-based Hiring - Platforms like 'Wanted' that focus on skills and experience allow companies to hone in on hiring those most qualified for a given role, rather than being swayed by other factors.
3. Compensation Transparency - Platforms like 'Wanted' enable candidates to determine their own compensation expectations and reveal them anonymously, opening up conversations about salary and compensation early on in the hiring process.
Industry Implications
1. Recruitment - Anonymous job hunting platforms present an opportunity for the recruitment industry to adapt to changing candidate expectations and behaviors, providing a more seamless experience for both candidates and companies.
2. HR Tech - The rise of skill-based hiring and compensation transparency creates opportunities for HR tech companies to create innovative solutions that help companies identify the best candidates and streamline the hiring process.
3. Career Development - Anonymous job hunting and skill-based hiring platforms can help candidates explore new career paths and identify areas where they need additional training or development, creating opportunities for career development and education companies to support this process.
SCORE 5.7
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link star
Remote Workplace Communities
Chipotle is Giving Remote Employees Access to Udemy for Business
The needs of the remote workplace are different from just a few years ago and companies are recognizing this with programs that help to support employee learning, personal development and a sense of community. Chipotle is extending Udemy for Business for all full-time Restaurant Support Center employees, Executive Team Directors, Team Directors and Field Leaders, so that they may access thousands of courses on wellness, tech, business and beyond.

Chipotle also offers a Culture Committee that helps to make sure the remote work experience is one that feels purposeful. Chipotle has also introduced the United Network of Influencers Furthering Inclusion and Ethnic Diversity (UNIFIED) as an employee resource group and it was founded in a completely virtual setting.
Feb 16th, 2021
Trend maing image: Remote Workplace Communities
Trend Themes
1. Remote Workplace Learning - Companies are recognizing the needs of remote employees with programs that support learning and personal development.
2. Virtual Employee Engagement - With remote work on the rise, companies are introducing virtual initiatives, like the Culture Committee and UNIFIED, to foster a sense of community.
3. Digital Skill Development - Udemy for Business' thousands of courses on wellness, tech, and business highlights the increasing importance of digital skill development in the remote workplace.
Industry Implications
1. Online Learning - With the rise of remote work, online learning platforms like Udemy for Business that offer flexible, accessible courses have an opportunity for growth.
2. Virtual Employee Engagement - As remote work becomes more prevalent, companies that can provide innovative virtual engagement initiatives, like Chipotle's Culture Committee and UNIFIED, will have an edge.
3. Remote Work Consulting - The changing needs of remote work require consulting firms that can advise businesses on how to support employee learning, development and engagement from afar.
SCORE 4.1
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E-Commerce Safety Initiatives
Amazon Launched a New U.S. Safety Program Named WorkingWell
Amazon is launching a new workplace health and safety program named WorkingWell across its facilities in the United States with the goal of reducing recordable incident rates by 50% by 2025.

The announcement comes after Amazon invested over $300 million in safety initiatives during 2021 as part of the e-commerce giant's mission to become Earth's Safest Place to Work. The new WorkingWell safety program will help to prevent injuries, enhance wellness services, and provide healthcare at Amazon workplaces and employee homes.

Amazon ran a pilot program that was effective in reducing musculoskeletal disorders by 32% over the course of a year.

“Amazon has identified some innovative technologies and approaches to address employee well-being and the implementation of training and wellness programs in their facilities,” said Jennifer McNelly, the CEO of the American Society of Safety Professionals.
May 18th, 2021
Trend maing image: E-Commerce Safety Initiatives
Trend Themes
1. Workplace Safety Programs - Amazon's launch of WorkingWell safety program has created opportunities for other companies to implement similar initiatives.
2. Health and Wellness Services - The focus on enhancing wellness services in WorkingWell program could lead to more investment in this sector.
3. Technologies for Employee Well-being - The identification of innovative technologies in Amazon's safety initiatives may encourage research and development in technologies catered towards employee well-being.
Industry Implications
1. E-commerce - Amazon's WorkingWell program highlights the importance of workplace safety initiatives in the e-commerce industry.
2. Healthcare - The provision of healthcare services in the program presents opportunities for growth and innovation in the healthcare industry.
3. Technology - The emphasis on innovative technology in the WorkingWell program can drive further developments in technology used for employee well-being.
SCORE 1.7
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Social Media Resume Tools
TikTok 'Resumes' Helps Connect Candidates With Job Opportunities
In an effort to help content creators find job opportunities, TikTok recently debuted a new tool dubbed 'Resumes.' The feature allows people to post personal job pitches through TikTok videos. The move is not surprising as rumors buzzed last month that the social media brand was looking to enter the job requirement space.

As explained by TikTok: "TikTok Resumes is a pilot program designed to continue expanding and enhancing TikTok as a new channel for recruitment and job discovery. We're teaming up with select companies and inviting job seekers to apply for entry-level to experienced positions with some of the world's most sought-after employers, including Chipotle, Target, WWE, Alo Yoga, Shopify, Contra, Movers+Shakers, and many more, with a TikTok video resume."

TikTok also debuted a TikTok Resume website to help candidates find inspirations and tips for creating their personal video pitches.
Jul 9th, 2021
Trend maing image: Social Media Resume Tools
Trend Themes
1. Video Resumes - The trend of using short-form video resumes is on the rise as social media platforms like TikTok and LinkedIn embrace this unique approach to job hunting.
2. Social Media Job Recruitment - Social media platforms like TikTok are starting to partner with companies to become a new channel for recruitment and job discovery.
3. Creative Job Application - The rise of video resumes and social media job recruitment is giving job seekers the opportunity to showcase their creativity and stand out in their job application process.
Industry Implications
1. Human Resources - HR professionals can explore video resumes and social media job recruitment to attract and assess candidates for their companies.
2. Social Media - Social media platforms can venture into the job requirement space with new features that target job seekers and employers.
3. Recruitment - Recruitment agencies can incorporate video resumes and social media job recruitment to better connect their clients with job opportunities and candidates.
SCORE 2.4
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Cognition-Testing Recruitment Games
The U.S. Air Force's E.C.H.O. is an Interactive Experience
Those who are wondering if they have what it takes to join the U.S. Air Force can see if their skills are up to par with the U.S. Air Force E.C.H.O. (Enhanced Cognitive Human Ops.) program. The interactive gaming experience challenges players to use the cognitive skills that are in practice every day, such as focus, composure and reaction. As Air Force Recruiting Service national events chief Major Jason Wyche describes, "While the Air Force has the most advanced technology in the world, an Airman’s cognitive skills are still the key to effectively employing that technology."

The gaming experience kicks off with an explanation of what it takes to be in the program, plus tasks like Track & React, a challenge that tests for accuracy and more.
Feb 8th, 2021
Trend maing image: Cognition-Testing Recruitment Games
Trend Themes
1. Cognition-testing Recruitment Games - Interactive cognitive testing recruitment games that challenge skills like focus and reaction time.
2. Digital Recruitment Tools - The creation and use of digital tools in recruitment processes.
3. Gamification for Recruitment - Integration of game mechanics in recruitment processes to improve candidate engagement.
Industry Implications
1. Military Recruitment - Utilizing technology and interactive gaming experiences for recruitment purposes within the military.
2. Gaming Industry - Designing and developing cognitive-testing games that can be integrated into recruitment processes.
3. HR Tech - Developing and providing digital recruitment tools that enhance the candidate experience and streamline processes.
SCORE 5.4
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Anti-Bias Tech Brand Initiatives
The IBM Research 'Trusting AI' Project Aims to Advance its Tools
The 'Trusting AI' project by IBM Research aims to improve the tech giant's predictive technology tools like IBM Watson by ensuring fairness, inclusivity and accountability.

In addition to tools that are built for performance, IBM Research believes that future AI needs to be centered around trust and that trust can only be achieved with consistent evaluation and tweaking. Trusting AI is part of this plan and represents how IBM is working to ensure its technology is fair and inclusive while staying accountable when improvements can be made.

"As AI advances, and humans and AI systems increasingly work together, it is essential that we trust the output of these systems to inform our decisions. Alongside policy considerations and business efforts, science has a central role to play: developing and applying tools to wire AI systems for trust. IBM Research’s comprehensive strategy addresses multiple dimensions of trust to enable AI solutions that inspire confidence," says the brand on its website.
Feb 16th, 2021
Sources: research.ibm
Trend maing image: Anti-Bias Tech Brand Initiatives
Trend Themes
1. Trusting AI - AI needs to be centered around trust and evaluation in order to ensure fairness, inclusivity and accountability.
2. Fair and Inclusive Technology - Technology must be built with fairness and inclusivity in mind in order to truly advance society.
3. Accountability in Tech - Tech companies must have accountability measures in place for their products in order to trust them and inspire confidence in users.
Industry Implications
1. AI Research - The AI industry must prioritize building trust into their research and development processes.
2. Tech Consulting - Consulting firms can offer services to tech companies to evaluate and improve the fairness and inclusivity of their products.
3. Consumer Advocacy - Advocacy groups can hold tech companies accountable for their products and push for increased transparency and fairness in the tech industry.
SCORE 3.4
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Anti-Bias AI Services
Amazon SageMaker Clarify Makes Machine Learning Models More Inclusive
Amazon SageMaker Clarify is an all-encompassing and fully managed service designed to help developers build more comprehensive and inclusive machine learning models. The service was recently announced at AWS re:Invent in December 2020 and is driven to "reduce bias in machine learning models" while also offering a more streamlined and cost-effective solution for developers.

“We are launching Amazon SageMaker Clarify. And what that does is it allows you to have insight into your data and models throughout your machine learning lifecycle,” said Bratin Saha, Amazon VP and general manager in a December 2020 interview with TechCrunch.

The service works to Identify statistical bias that can be found in data -- often the result of human biases coming from the scientists building machine learning models -- while also aiming to eliminate racial stereotypes within various algorithms.
Feb 16th, 2021
Trend maing image: Anti-Bias AI Services
Trend Themes
1. Inclusive Machine Learning Models - Amazon SageMaker Clarify is a trend that promotes more inclusive machine learning models by reducing bias and eliminating racial stereotypes.
2. AI Bias Reduction - With Amazon SageMaker Clarify, AI Bias Reduction is a trend that is driven to reduce statistical bias in data by identifying and removing human biases.
3. Streamlined Machine Learning - Streamlined Machine Learning is a trend fueled by Amazon SageMaker Clarify, which offers a more efficient and cost-effective solution for developing inclusive machine learning models.
Industry Implications
1. Tech - Tech is one of the industries that stands to gain from adopting Amazon SageMaker Clarify and other anti-bias AI services to develop more inclusive and efficient machine learning models.
2. Data Science - Data Science is an industry that has a disruptive innovation opportunity in anti-bias AI services like Amazon SageMaker Clarify, which can help to identify and reduce human biases in data and models.
3. AI Development - AI Development is an industry that can benefit from Amazon SageMaker Clarify and other anti-bias AI services that offer a streamlined and cost-effective way to create more inclusive machine learning models.
SCORE 3.3
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Reconciliation-Focused Banking Initiatives
CIBC Honors Indigenous Peoples Day With New Initiative
In honor of National Indigenous Peoples Day, CIBC is celebrating the unique heritage, diverse cultures, and outstanding contributions of First Nations, Inuit, and Métis peoples with a new commitment to further reconciliation efforts. The banking brand announced it has closed 18 banking centers near Indigenous communities to honor the day and employees are encouraged to participate safely in local events to learn more about how they can promote reconciliation.

"Indigenous peoples in Canada continue to experience systemic racism and intergenerational trauma. We are committed to creating an environment that fosters true reconciliation and economic sustainability for Indigenous communities," said Jaimie Lickers, Vice President of Indigenous Markets, CIBC. "We remain dedicated to supporting the next generation of Indigenous leaders and changemakers through investments and active engagement in communities across Canada."

In addition, CBC has donated more than $1.8M annually to fund organizations that support Indigenous communities. These include scholarships and school support.
Jun 25th, 2021
Sources: newswire
Trend maing image: Reconciliation-Focused Banking Initiatives
Trend Themes
1. Reconciliation-focused Banking - Banking brands can make additional contributions to promoting reconciliation efforts in the communities they serve.
2. Indigenous Community Support - Organizations can increase their support for Indigenous communities through scholarships, school support, and other financial contributions.
3. Systemic Racism and Intergenerational Trauma - More attention needs to be paid to systemic racism and intergenerational trauma faced by Indigenous peoples in Canada, with businesses playing a role in creating a more equitable environment.
Industry Implications
1. Banking - Banking brands can play a significant role in promoting reconciliation efforts and supporting Indigenous communities.
2. Education - Investments and support from organizations can help improve education opportunities for Indigenous peoples in Canada.
3. Charitable Organizations - Charitable organizations can increase their support for Indigenous communities by donating funds and other resources.
SCORE 0.7
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AI-Integrated E-Commerce Searches
Amazon's Generative Adversarial Networks Enhance Searches
Amazon reworked Generative adversarial networks to improve clothing searches to better match product descriptions. Generative adversarial networks were initially created in 2014 to produce synthetic images, sing two networks. One network produces fake images, and one that attempts to find fakes, and these two networks compete against each other. However, Amazon was able to give the system the ability to keep old features and adding new ones simultaneously. Amazon was also able to prioritize images with color features more similar to the description.

The new system was able to increase item classification by approximately 22%, the color was improved by 100%, and gender was up by 22%. Overall the new findings could eventually be integrated into Amazon's e-commerce search engine.
Aug 19th, 2020
Trend maing image: AI-Integrated E-Commerce Searches
Trend Themes
1. AI-integrated E-commerce Searches - The use of generative adversarial networks in e-commerce search engines can enhance item classification, color, and gender accuracy.
2. Improved Product Descriptions with AI - AI can help produce more accurate product descriptions, leading to better search results for consumers.
3. Personalized E-commerce Experiences with AI - AI algorithms can be used to personalize e-commerce experiences, showcasing products to individual consumers based on their preferences and interests.
Industry Implications
1. Retail - The retail industry can use AI-integrated search engines and personalized experiences to improve conversion rates and enhance customer satisfaction.
2. Technology - The technology industry can develop AI algorithms and software to improve e-commerce search engines and provide better shopping experiences for users.
3. Marketing - The marketing industry can use AI-generated product descriptions and targeted ads to improve product visibility and increase sales for e-commerce retailers.
SCORE 2.4
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Inclusive Cosmetic Rebrandings
Unilever Announced plans to change Fair & Lovely brand name
Personal care brand Unilever recently announced its plan to change its the brand name of its skincare line 'Fair & Lovely.' The decision came after the brand reconsidered the name's promotion of negative stereotypes of dark skin tones. In addition, the brand will remove references to "whitening" or "lightening" on the products.

Sunny Jain, President of Beauty & Personal Care at Unilever, said: "We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognize that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this."
Jun 26th, 2020
Sources: bbc
Trend maing image: Inclusive Cosmetic Rebrandings
Trend Themes
1. Inclusive Beauty Standards - Brands are rebranding to promote inclusive beauty standards, moving away from promoting a singular ideal of beauty.
2. Removing Negative Stereotypes - Companies are removing references and imagery that perpetuate negative stereotypes, creating a more inclusive and diverse image.
3. Ethical Branding - Brands are aligning their values with consumer demand for ethical practices, leading to rebranding efforts that reflect inclusivity and diversity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is undergoing a rebranding effort to reflect and embrace inclusivity and diversity.
2. Skincare - The skincare industry is shifting to promote a more inclusive range of products that cater to diverse skin tones and needs.
3. Consumer Goods - Consumer goods companies are reevaluating their branding strategies to align with evolving consumer expectations of inclusivity and diversity.
SCORE 2.6
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Fashion House Scholarship Grants
Burberry's Scholarship Program is Expanding
Brands are still learning how to use their platform and funds to foster diversity and inclusivity, and now Burberry's scholarship program will be expanded to specifically help students from "underrepresented communities."

Currently, the program offers grants to students attending Parsons School of Design in New York City, Institute Français de la Mode in Paris and Central Saint Martins in London. Undergrad programs at these schools typically focus in art and design, with students boasting degrees in anything from textile design to fashion communication. It hasn't yet been detailed how the designer fashion house will be reallocating its funds, however in an official statement Burberry's Chief People Officer said "“In order to truly diversify the talent we bring into this industry, we have to meaningfully commit to diversifying our talent pipeline.”
Sep 25th, 2020
Sources: hypebae & ca.burberry
Trend maing image: Fashion House Scholarship Grants
Trend Themes
1. Diversity in Fashion Industry - Fashion scholarships expanding to help students from underrepresented communities to promote diversity.
2. Inclusivity in Fashion Education - Scholarship programs to offer education opportunities for people from various backgrounds.
3. Fashion Scholarship Funding - Increased funding for scholarship programs to enable wider opportunities to aspiring fashion industry professionals.
Industry Implications
1. Fashion & Clothing - Scholarship programs for fashion students to support and promote diversity and inclusivity in the fashion industry.
2. Higher Education - Fashion scholarships to help students from underprivileged communities to gain access to higher education opportunities.
3. Philanthropy - Fashion houses can promote social responsibility by offering scholarship grants to people from underrepresented communities.
SCORE 2.6
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Inclusive Entrepreneurial Digital Opportunities
'We Are Womxn' Empowers Underserved Entrepreneurs
We Are Womxn is a new platform dedicated to empowering early-stage Black, Indigenous, LGBTQ2S+, and Womxn of Colour entrepreneurs in the food and beverage industry in Canada. The initiative will launch on International Women's Day (March 8th) and offer transformative digital-first opportunities including grant and mentorship programs, business interview and learning services, and more.

“When COVID hit last year, I had to pivot my business quickly and in talking to other womxn about how we could work together, realized that we needed a platform to talk openly about how hard it is to be a womxn entrepreneur and a safe space to do something we womxn almost never do: ask for help,” says We Are Womxn founder and Founder/CEO of Shot of Gold, Marissa Bronfman.
Feb 10th, 2021
Sources: wearewomxn
Trend maing image: Inclusive Entrepreneurial Digital Opportunities
Trend Themes
1. Empowering Underrepresented Entrepreneurs - We Are Womxn provides transformative digital-first opportunities to support Black, Indigenous, LGBTQ2S+, and Womxn of Colour in the food and beverage industry.
2. Innovative Mentorship Programs - The platform offers grant and mentorship programs, business interview and learning services, and more to provide tailored support for early-stage entrepreneurs.
3. Digital-first Entrepreneurial Resources - Launching on International Women's Day, We Are Womxn's platform showcases the potential for digital-first, inclusive, and community-driven entrepreneurship.
Industry Implications
1. Food and Beverage - We Are Womxn is an initiative focused on empowering diverse entrepreneurs in the food and beverage industry.
2. Entrepreneurship and Startups - The platform offers resources and mentorship programs for early-stage entrepreneurs in order to facilitate inclusive and diverse innovation.
3. Digital and Online Services - We Are Womxn's transformative opportunities are all available online, highlighting the potential of digital-first platforms to create safe spaces for diverse entrepreneurship.
SCORE 4.1
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AI-Powered Interview Platforms
'Hire.Video' Acts as a Virtual HR Manager to Recruit with Ease
The 'Hire.Video' platform is a cost-effective solution for businesses that are looking for an easier way to recruit, pinpoint the best candidates and hire them onto their team. The artificial intelligence (AI)-powered platform will work through the recruitment process with ease by eliminating bias and allow administrators to seamlessly access the best-quality talent possible.

The platform is focused on providing both the recruiters and the candidates with reports as well as analytics right after the interview has finished to put a focus on transparency. The 'Hire.Video' platform speaks to the increased prominence of AI technology in the small and medium-sized enterprise business world as operators seek out cost-effective ways to reduce workloads for existing employees to scale at a manageable rate.
Jul 23rd, 2020
Sources: betalist & hire.video
Trend maing image: AI-Powered Interview Platforms
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Trend Themes
1. AI-powered Recruitment - Disruptive innovation opportunity: Develop AI algorithms that can accurately assess, rank, and select the best candidates for job positions, saving time and resources for businesses.
2. Transparency in Hiring - Disruptive innovation opportunity: Create platforms that provide real-time reports and analytics to both recruiters and candidates, promoting transparency throughout the recruitment process.
3. Cost-effective HR Solutions - Disruptive innovation opportunity: Offer affordable AI-powered platforms that streamline the recruitment process, allowing small and medium-sized enterprises to effectively compete for top talent.
Industry Implications
1. Recruitment and Staffing - Disruptive innovation opportunity: Incorporate AI technology into traditional recruitment agencies to enhance efficiency, reduce bias, and improve candidate selection.
2. HR Technology - Disruptive innovation opportunity: Develop AI-powered HR platforms that automate various tasks such as candidate screening, interview scheduling, and analytics, revolutionizing traditional HR practices.
3. Small and Medium-sized Enterprise (SME) Support - Disruptive innovation opportunity: Provide AI-driven recruitment solutions tailored for SMEs, enabling them to access innovative and cost-effective HR tools to attract and retain top-notch candidates.
SCORE 3
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Professional Mock Interview Platforms
'Mockinterview.app' Connects Applicants with Interviewers
The interview process doesn't always lead to a job offer but is an essential part of the job hunting experience that can provide a number of learning experiences for applicants, which is exactly what 'Mockinterview.app' is focused on highlighting.

The platform works by allowing candidates to search for an interviewer of their choice from their favorite company before scheduling a mock interview with them. Interviewees can then enjoy a challenging interview with their chosen professional who will provide feedback afterwards for the person to learn from going forward into their next real interview.

The 'Mockinterview.app' platform will connect applicants to some of the best interviewers from prominent companies to help them learn from real world experience instead of relying only on sporadic interviews.
Jan 22nd, 2021
Trend maing image: Professional Mock Interview Platforms
Trend Themes
1. Professional Mock Interview Services - Technology-enabled platforms like 'Mockinterview.app' are providing applicants with improved access to professional mock interview services, improving their job hunting experience.
2. Personalized Feedback for Job Seekers - Platforms like 'Mockinterview.app' are giving job seekers greater access to tailored feedback about their interview skills, including from interviewers at their favorite companies.
3. Learning From Real-world Experience - The rise of platforms like 'Mockinterview.app' point to a growing trend of using technology to help job seekers learn from real-world experience rather than just relying on traditional job search methods such as job postings and interviews.
Industry Implications
1. Online Recruiting Platforms - Platforms like 'Mockinterview.app' represent a significant opportunity for online recruiting platforms, which can use them to expand their offerings and improve the job hunting experience.
2. HR Technology - Platforms like 'Mockinterview.app' represent a significant opportunity for HR technology companies, which can integrate these services into their existing recruiting and training offerings.
3. Ed Tech - The trend toward using technology to provide job seekers with learning opportunities, as exemplified by 'Mockinterview.app', highlights new opportunities for ed tech companies to cater to the needs of job seekers looking to improve their employment prospects.
SCORE 2.6
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LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
The Sylvia Rivera Law Project is an organization built on the belief that "all people [should be able] to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence." As such, it works to support minority groups in their fight for racial, social, and economic justice by making "respectful and affirming social, health, and legal services for communities." The project is named after Sylvia Ribera (1951-2002) who was a civil rights pioneer, a veteran of the 1969 Stonewall uprising and had a "loud and persistent voice for the rights of people of color and low-income queers and trans people."

Projects like the Sylvia Rivera Law Project are important ones to support as it does the groundwork in addressing much of the issues LGBTQ+ community members and radicalized folks are experiencing today.
Jun 11th, 2021
Sources: srlp.org
Trend maing image: LGBTQ+ Legal Support Organizations
Trend Themes
1. Supporting LGBTQ+ Legal Rights - The growing acceptance of the LGBTQ+ community highlights an opportunity for innovative legal organizations to support minority groups in self-determinacy.
2. Promoting Social Justice for Minority Groups - Advocacy groups like the Sylvia Rivera Law Project pave the way for companies who want to promote social justice and meaningful change.
3. Increasing Access to Affirming Services - A growing need for respectful and affirming social, health, and legal services for minority communities presents an opportunity for businesses to meet this demand.
Industry Implications
1. Legal Services - Law firms and legal service organizations can offer support to underrepresented communities and promote diversity and inclusion within their practices.
2. Non-profit Organizations - Non-profit organizations can advocate for social change while providing direct support to marginalized communities.
3. Healthcare Services - Hospitals, clinics, and medical providers can offer more culturally competent care to LGBTQ+ community members and marginalized populations.
SCORE 2.8
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Video Interview Tools
LinkedIn's Video Intro Feature Streamlines the Hiring Process
Sifting through resumes can be a time-consuming process but LinkedIn created a new Video Intro feature to speed up the job of finding the right candidate. LinkedIn found that "92% of talent professionals report that soft skills are equally or more important to hire for than hard skills" yet these skills don't often come across until there's an opportunity for face-to-face interaction. The new Video Intro feature has the potential to help hiring managers to quickly assess an applicant's skills even before the first live interview with prompts like: "Tell me about yourself,” or “What is your greatest strength?"

At a time when many people are working from home and communicating with colleagues via video conferencing software, or being interviewed for a potential position online, LinkedIn's new feature helps candidates show off their soft skills.
May 5th, 2020
Trend maing image: Video Interview Tools
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Trend Themes
1. Video Job Applications - The rise of video job applications allows candidates to showcase their soft skills and personality, potentially revolutionizing the hiring process.
2. Remote Hiring - With more people working from home and conducting interviews online, remote hiring platforms and tools become essential for efficient and effective talent acquisition.
3. Soft Skills Assessment - Tools like LinkedIn's Video Intro feature indicate a growing emphasis on assessing soft skills in the hiring process, creating opportunities for innovative platforms that measure and evaluate these abilities.
Industry Implications
1. Video Conferencing - The expansion of remote work and virtual interviews drives the demand for video conferencing solutions, prompting industry players to enhance functionalities and user experiences.
2. Job Recruitment Platforms - Recruitment platforms that integrate video job applications and soft skills assessment tools can gain a competitive edge by offering an innovative and comprehensive hiring solution.
3. HR Technology - As HR professionals increasingly prioritize soft skills, the HR technology industry can explore disruptive innovations such as AI-powered assessments and predictive analytics to streamline the hiring process.
SCORE 1.6
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Women-Owned Small Business Support
Amazon Canada Celebrates Women’s Day with Winnie Harlow
Amazon Canada is teaming up with Winnie Harlow to celebrate International Women's Day by supporting female-founded small businesses. On a global scale, the Canadian model will be joined by Diane von Furstenberg (for the second year in a row) and eight other influential women, including Priyanka Chopra, Mindy Kaling, and Keke Palmer, among others.

Amazon Canada customers can now shop the brand's first-ever International Women’s Day storefront to "discover the stories and products of eight inspiring women who are working with Amazon to grow their businesses – including small business sellers, handmade artisans, and AWS customers."

Alongside this incredible female-focused initiative, Amazon Canada, in partnership with the Women in Leadership Foundation, is hosting a special event that celebrates Canadian women who have successfully built a business online. The free virtual event takes place on Thursday, March 11 at 12 p.m. ET. You can sign up to attend through Eventbrite.
Mar 8th, 2021
Sources: amazon & eventbrite
Trend maing image: Women-Owned Small Business Support
Trend Themes
1. Female-founded Small Businesses - There is a growing trend toward supporting and promoting female-founded small businesses, presenting opportunities for disruptive innovation in marketing, networking, and funding for these businesses.
2. International Women's Day Storefront - The creation of an International Women's Day storefront presents an opportunity for disruptive innovation in e-commerce, particularly in creating curated and personalized shopping experiences that celebrate and support small businesses owned and operated by women.
3. Virtual Events - The COVID-19 pandemic has accelerated the trend of virtual events and webinars, presenting opportunities for disruptive innovation in online event management, networking, and engagement.
Industry Implications
1. Retail and E-commerce - Retail and e-commerce industries can disruptively innovate by diversifying their product offerings to include female-founded small businesses and by creating curated and personalized shopping experiences for customers that celebrate and support these businesses.
2. Technology - Technology industries can disruptively innovate by creating online platforms and tools that facilitate networking, funding, and marketing support for female-founded small businesses.
3. Event Management - Event management industries can disruptively innovate by creating engaging and interactive virtual events and webinars that facilitate networking, education, and industry-specific support for small business owners and entrepreneurs.
SCORE 2.3
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Universal Basic Income Payments
Kotani Pay is Using Stablecoins for Payments to African Refugees
Countries have had many problems in distributing universal basic income payments to individuals in need, especially if those individuals are of an under-represented group—like refugees, for example. Kenyan fintech company Kotani Pay is trying to resolve such issues in distribution by using Stablecoins to transfer funds to African refugees. This project is supported by the Refugee Integration Organisation (RIO) and Impact Market. Through this collaboration, Kotani Pay ensures that non-smartphone holders will also benefit from the service—described as "a pioneering achievement in the world of universal basic income payments, digital currencies, and the inclusivity of refugees" by the company.

The collaborators are relying on the Celo blockchain to make this exchange and support to African refugee communities possible, while also keeping fraud and corruption at bay.
May 5th, 2021
Trend maing image: Universal Basic Income Payments
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Trend Themes
1. Stablecoin Payments for Refugees - Using Stablecoins to transfer funds to refugees provides a reliable and secure way to distribute universal basic income payments.
2. Blockchain-powered Distribution - Leveraging blockchain technology for universal basic income payments can increase efficiency, accessibility, and transparency.
3. Inclusive Financial Services for Under-represented Groups - Providing financial services to non-smartphone holders and other marginalized communities is an opportunity for disruptive innovation in the fintech industry.
Industry Implications
1. Fintech - Fintech companies can leverage stablecoin payments and blockchain technology to improve the distribution of universal basic income payments.
2. Blockchain - Blockchain technology can enable secure and transparent distribution of funds, making it a key player in the universal basic income payment space.
3. Social Impact - Organizations focused on social impact can utilize fintech solutions and blockchain technology for more inclusive and equitable distribution of resources.
SCORE 2.7
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Female-Led Financial Literacy Platforms
Vestpod Empowers Women Through Podcasts and Workshops
Vestpod is a financial literacy platform for women that aims to make the subject of money less daunting through custom workshops, educational resources, events and an engaging podcast.

Founded by Emilie Bellet, an ex-private equity analyst, Vestpod is a digital platform that aims to make finance relatable and easy to process -- thanks to the prevalence of intimidating language among traditional investment firms, resulting in financial concepts that are made to sound more complex than they are.

Hosting 21 events in London last year, the brand also introduced founder Emilie Bellet's first book "You’Re Not Broke, You’re Pre-Rich," along with adding new episodes to its podcast The Wallet. Featured episodes have included themes like building a mindset for success, launching a business with limited funding and repaying credit card debt.
Aug 18th, 2020
Sources: vestpod
Trend maing image: Female-Led Financial Literacy Platforms
Trend Themes
1. Financial-literacy-for-women - Empowering women through financial literacy platforms and custom workshops presents opportunities for a female-focused disruptive innovation in the finance industry.
2. Simplifying-financial-concepts - Simplifying financial concepts through engaging podcasts and educational resources presents opportunities for innovative firms in the investment industry.
3. Intimidation-free-finance - Creating an intimidation-free financial experience through female-led digital platforms presents an opportunity for disruptive innovation in the financial sector.
Industry Implications
1. Finance - The finance industry can utilize female-led financial platforms and educational resources to improve accessibility and create a more inclusive environment.
2. Investment - Intimidation-free platforms and podcasts could help innovative investment firms attract more customers, especially among women.
3. Education - Custom workshops and educational resources for financial literacy present an opportunity for disruption in the education industry.
SCORE 4
Popularity
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Branded Racial Equality Initiatives
HP Leading With Values Aims to Combat Systemic Racism
In response to the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and far too many others, HP launched a number of initiatives to implement tangible ways the organization can create sustainable and scalable movements to support the black community. The company also held a one hour interview between HP's Chief Diversity Officer Lesley Slaton Brown, Chief Communications Officer Karen Kahn, and Aarti Shah to discuss the roles brands can tangibly combat systemic racism.

“Don’t mistake good communication for action,” Karen Kahn, commented. “There is a really big difference. Writing well on behalf of our companies and executives is very different from corporate policies, procedures, and actions on behalf of our brands."
Jun 11th, 2020
Trend Themes
1. Branded Diversity Initiatives - Companies implementing tangible ways to create sustainable and scalable movements to support marginalized communities
2. Corporate Responsibility for Social Justice - Brands taking steps to combat systemic racism and promote equal opportunities
3. Authentic Communication for Social Change - Acknowledging the difference between good communication and taking action to instill change in communities facing social injustice.
Industry Implications
1. Tech Industry - Implementing initiatives to support and promote diversity and inclusion within the industry.
2. Marketing Industry - Adopting a socially responsible approach that promotes diversity and representation in marketing campaigns.
3. Corporate Social Responsibility - Creating a culture within organizations that instills a sense of social responsibility and empowers companies to make a meaningful impact.
SCORE 1.3
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Equity-Promoting Business Developments
KFC is Looking to Improve Its Inclusion Strategy
KFC US recently announced that it would be appointing John Mays, who formerly served as the company's franchise business coach, to an all-new role: director of equity and inclusion.

By appointing Mays to the new role, KFC hopes to improve its inclusion and equity strategy, while promoting a "people-first culture" at the company. In release from KFC, Chief People Officer John Kurnick explains that Mays has worked diligently to educate staff on systemic racism, and advised them on how to respond to recent events.

Mays spoke to the shift by stating, "While equity and inclusion may look different for everyone, if we can spark change by capturing on the momentum of this moment to become a sustainable movement for our brand, then I believe KFC will have done something extraordinary."
Sep 1st, 2020
Sources: qsrweb
Trend maing image: Equity-Promoting Business Developments
Trend Themes
1. Equity and Inclusion Strategy - Disruptive innovation opportunity: Develop new strategies and initiatives to foster diversity and inclusion within organizations.
2. Systemic Racism Education - Disruptive innovation opportunity: Create educational programs and resources to address and combat systemic racism in the workplace.
3. Promoting People-first Culture - Disruptive innovation opportunity: Implement practices and policies that prioritize the well-being and inclusivity of employees.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Introduce diversity and inclusion initiatives within the fast food industry.
2. Franchise Management - Disruptive innovation opportunity: Develop inclusive coaching and training programs for franchise businesses.
3. Human Resources - Disruptive innovation opportunity: Create tools and resources to support HR professionals in promoting equity and inclusion in their organizations.
SCORE 3.9
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Inclusive Birthing Initiatives
Knix & Black Women’s Health Imperative Launch New Initiative
Knix, the global intimates brand, recently partnered with the Black Women’s Health Imperative (BWHI) to build a program to support the Black birthing community. Dubbed the Nourish Community Doula Training Program, the program will provide scholarships for up to 20 Doulas to receive training and assist 80 black birthing families across the U.S in receiving free postpartum care. In addition, Knix is also donating $75,000 in scholarships to support the fight against maternal mortality rates within the Black community, with ongoing proceeds from Knix’s Postpartum and Knix Nudes collections going towards the partnership.

“BWHI and Knix are aligned in acknowledging, normalizing and uplifting the lived experiences of birthing people,” said Kanika A Harris, PhD, MPH Director of Maternal Health at BWHI. “Knix brings a unique vision to intimate apparel which is to inspire people to live unapologetically free. This representation of people from all shapes, sizes, ages, races, and ethnicities is not only refreshing to see, but empowers and supports the work of BWHI. We recognize that all Black birthing people are inherently resilient, healthy, and beautiful, and partnering with Knix is a great way to amplify our work.”
May 11th, 2021
Sources: knix & bwhi.org
Trend maing image: Inclusive Birthing Initiatives
Trend Themes
1. Diversity & Inclusion in Maternal Health - Companies can consider developing programs or initiatives to support marginalized communities in maternal healthcare, such as providing scholarships for doula training or funding research on maternal healthcare disparities.
2. Philanthropic Partnerships - Companies can form partnerships with non-profit organizations to address societal issues and use their brand to raise awareness and support for important causes.
3. Socially Responsible Consumerism - Consumers are becoming increasingly interested in supporting businesses that prioritize social responsibility and ethical practices, thereby allowing companies to gain market share by investing in philanthropic initiatives and supporting marginalized communities.
Industry Implications
1. Maternal Health - There is an opportunity for companies to disrupt the maternal healthcare industry by focusing on supporting marginalized communities and addressing maternal healthcare disparities.
2. Fashion - Fashion brands can leverage their resources and reach to address societal issues and engage in philanthropic partnerships to increase brand loyalty and customer engagement.
3. Non-profit - Non-profit organizations that focus on supporting marginalized communities in maternal healthcare can develop partnerships with businesses to increase funding for research and advocacy efforts.
SCORE 3
Popularity
Activity
Freshness
Related Examples
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Empowering Financial Literacy Ads
BMO's Jane's Story Campaign Celebrates International Women's Day
BMO's 'Jane's Story' campaign is an emotional and empowering ad launched in celebration of International Women's Day 2020. The campaign tells the story of Jane who grows up lacking confidence when it comes to her finances. As the subject grows older, her husband is shown to manage all finances, leaving her overwhelmed and financially insecure following his tragic and unexpected death.

The ad concludes with the powerful statement "when we tell girls they're bad with money, they believe it." The statement is followed by a message reading "let's change the future of women and money."

"Despite the strides that have been made in gender equality, stereotypes about women and money prevail. It is time we change the conversation that contributes to women feeling less confident with their finances," said Catherine Roche, Chief Marketing Officer and Head, Social Impact, BMO Financial Group, explaining the organization's goal to empower women to feel confident about their financial futures.
Aug 18th, 2020
Trend Themes
1. Empowering Women in Finance - Disruptive innovation opportunity: Develop financial literacy programs and resources specifically tailored to women, addressing the gender gap in financial confidence.
2. Challenging Gender Stereotypes - Disruptive innovation opportunity: Create advertising campaigns and educational initiatives that challenge traditional stereotypes about women and money, promoting empowerment and financial independence.
3. Personalized Financial Education - Disruptive innovation opportunity: Utilize technology and data analysis to provide personalized financial education tools and resources, helping individuals overcome financial insecurity and build confidence.
Industry Implications
1. Banking and Finance - Disruptive innovation opportunity: Develop innovative financial products and services that cater to the unique needs and preferences of women, promoting financial inclusion.
2. Advertising and Marketing - Disruptive innovation opportunity: Collaborate with brands and organizations to create empowering ad campaigns that challenge societal norms and inspire women to take control of their financial futures.
3. Education and Training - Disruptive innovation opportunity: Partner with educational institutions and online platforms to offer comprehensive financial literacy programs that address the specific challenges faced by women.
SCORE 1.5
Popularity
Activity
Freshness
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Black Brewer Scholarship Funds
Budweiser's New Scholarship Celebrates its Black Brewmasters
With only 0.6 % of brewers being Black, the beer industry, like many others, has more work to do when it comes to inclusivity and diversity -- in an effort to shine light on this and to celebrate the Black brewmasters in America, Dwayne Wade launched an initiative alongside Budweiser in which a $1 million scholarship has been named after Natalie Johnson -- Budweiser's first Black female brewmaster who heads up their flagship St. Louis brewery.

In an emotional ad spot, Wade informs Johnson of the brewing scholarship created in her name. With its $1 million in funds, the UNCF Budweiser Natalie Johnson Scholarship will be granted to 30 students annually. The scholarships offer between $4,000 and $6,000 in support for each recipient.
Sep 24th, 2020
Sources: adweek & budweiser
Trend Themes
1. Inclusivity and Diversity in Brewing - Disruptive innovation opportunity: Develop initiatives and scholarships that promote inclusivity and diversity within the brewing industry.
2. Celebrating Black Brewmasters - Disruptive innovation opportunity: Create platforms and campaigns that highlight and celebrate the achievements of Black brewmasters.
3. Supporting Education in Brewing - Disruptive innovation opportunity: Establish scholarship programs to provide financial support and opportunities for aspiring brewers.
Industry Implications
1. Beer Industry - Disruptive innovation opportunity: Introduce innovative strategies to increase diversity and inclusivity within the beer industry.
2. Education Industry - Disruptive innovation opportunity: Develop specialized education programs and scholarships for aspiring brewers.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Create impactful campaigns that showcase the contributions of underrepresented groups in the brewing industry.
SCORE 2.5
Popularity
Activity
Freshness
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Individuality-Promoting Brand Partnerships
Adwoa Aboah is Rimmel London's Newest Brand Activist
Rimmel London has announced that internationally renowned model and mental health advocate Adwoa Aboah will be joining on as its newest brand activist.

To introduce the partnership, the makeup brand launched an advertising campaign that celebrates the model while showing off some of Rimmel London's eye products. Aboah will be the official face of the brand's upcoming launches in 2021, and will represent its "true to you" slogan.

Rimmel London's Chief Brand Officer Stefano Curti spoke to the news, stating "Adwoa is one of the most powerful voices of her generation. She never apologizes for being herself, which perfectly encapsulates Rimmel London's mission to prioritize diversity and inclusion and to empower the people that buy our products to be the best and truest version of themselves."
May 13th, 2021
Trend maing image: Individuality-Promoting Brand Partnerships
Trend Themes
1. Brand-activist Collaborations - There is an opportunity for brands to partner with influential individuals and activists to promote diversity and individuality.
2. Inclusive Advertising Campaigns - Brands can create inclusive advertising campaigns that celebrate diversity and empower individuals to be true to themselves.
3. Mental Health Advocacy in Advertising - There is an opportunity for brands to partner with mental health advocates and promote mental wellness in their advertising campaigns.
Industry Implications
1. Cosmetics - Cosmetic brands can partner with influential individuals and advocates to promote diversity and inclusion in their advertising campaigns.
2. Fashion - Fashion brands can collaborate with activists to promote individuality and inclusivity in their collections and marketing efforts.
3. Mental Health Care - There is an opportunity for mental health care providers to partner with brands and advocates to promote mental health awareness and wellness.
SCORE 2.1
Popularity
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Racist Business Reporting Tools
A Yelp Update Alerts the Public If a Business is Accused of Racism
Thanks to a Yelp update, the crowdsourced business review platform will now flag businesses accused of racist behaviour.

In the past few months, Yelp has undergone multiple changes in a continued push for diversity and anti-racism on its platform. As a result of the Black Lives Matter Movement, Yelp now spotlights Black-owned businesses and joined the 15% pledge to make diversity a priority. With its latest update, Yelp is helping reviewers escalate their complaints while holding businesses accountable, with a new flagging tool that serves as a Public Attention Alert. If a reviewer has evidence that a business owner or employee partook in racist actions, the platform will alert the public with a "Business Accused of Racist Behavior Alert."
Oct 10th, 2020
Sources: hypebae & blog.yelp
Trend maing image: Racist Business Reporting Tools
Trend Themes
1. Crowdsourced Business Review Platforms - The rise of platforms like Yelp that allow users to share their experiences can lead to the implementation of new tools and features to highlight and address issues such as racist behavior.
2. Diversity and Anti-racism Initiatives - In response to social movements and increased awareness, companies are taking steps to prioritize diversity and anti-racism efforts, leading to the adoption of new policies and updates on platforms like Yelp.
3. Public Attention Alerts - With the introduction of flagging tools and alert systems, there is an opportunity for businesses and platforms to address and bring public attention to incidents of racist behavior, promoting accountability and change.
Industry Implications
1. Online Review Platforms - Companies in the online review industry can leverage the trend of addressing racist behavior by developing innovative tools and features to facilitate reporting, flagging, and promoting diversity.
2. Social Media and Community Platforms - Social media platforms and community-driven websites can explore opportunities to implement similar alert systems and flagging tools to address racist behavior and foster inclusivity within their communities.
3. Diversity and Inclusion Consulting - Consulting firms specializing in diversity and inclusion strategies can assist businesses in implementing policies and tools to address racism, including flagging systems and alert mechanisms like the one introduced by Yelp.
SCORE 2.6
Popularity
Activity
Freshness
Related Examples
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Virtual Entrepreneurship Partnerships
Depop is Joining with the Black In Fashion Council
Through its recent partnership with Black In Fashion, popular fashion reseller Depop is celebrating Black entrepreneurs with an educational YouTube series.

The series launched on February 16th, and spotlights notable leaders from the Black In Fashion Council, who share their knowledge with viewers. Topics include how to spark creativity, manage finances, benefit from influencer marketing, and bring products to retail—among others.

Chinny Okolidoh, Depop's global head of diversity, equity, and inclusion spoke to the partnership, stating "On the back of our commitments to equalize entry into the fashion world for our Black community of Depop, we wanted to centralize our efforts for Black History Month on creating space for both dialogue and action through the theme of access."
Feb 22nd, 2021
Trend maing image: Virtual Entrepreneurship Partnerships
Trend Themes
1. Celebrating Black Entrepreneurs - Businesses can create partnerships and collaborations that celebrate and empower Black entrepreneurs through education and exposure.
2. Educational Youtube Series - Launching educational YouTube series is a trend that businesses can leverage to share valuable insights and knowledge with their audience.
3. Diversity and Inclusion Initiatives - Companies can implement diversity and inclusion initiatives, such as Depop's global head of diversity, equity, and inclusion role, to ensure equity and fairness for all employees and customers.
Industry Implications
1. Fashion Reselling - Fashion resellers such as Depop can collaborate with organizations such as Black In Fashion to promote and showcase diverse designers and entrepreneurs.
2. Youtube - Businesses can leverage the educational and networking benefits of YouTube to reach wider audiences and promote their brand values and initiatives.
3. Diversity and Inclusion Consulting - Consultants and businesses that specialize in diversity, equity, and inclusion can partner with companies to create a more diverse and fair workplace that attracts and retains top talent.
SCORE 5.3
Popularity
Activity
Freshness
Related Examples
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LGBTQ Gift Registries
The Vizzy Live Proudly Registry is an Alternative to Traditional Registries
The Vizzy Live Proudly Registry was created in honor of Pride Month and with its creation, Vizzy Hard Seltzer is supporting the transgender and nonbinary communities by offering an alternative to traditional gift registries. The online gift registry is a place where people can create a wish list of items for their allies and friends. To create the registry, the hard seltzer brand worked with four trans- and queer-owned businesses to feature items like pride streetwear, chest binders, cosmetics, gender-fluid clothing and more.

To kick off the launch of the registry, Vizzy is giving 50 people the chance to get $500 toward the purchase of items on their registry. Additionally, Vizzy is committing $25,000 to the National Center for Transgender Equality.
Jun 7th, 2021
Trend maing image: LGBTQ Gift Registries
Trend Themes
1. LGBTQ E-commerce - Creating e-commerce platforms to promote LGBTQ-owned businesses and offer a space for the LGBTQ+ community to shop.
2. Inclusive Marketing - Developing marketing strategies to include and support the LGBTQ+ community and their allies.
3. Gender-inclusive Products - Creating gender-neutral products and gender-exclusive services to promote inclusivity and cater to the LGBTQ+ community.
Industry Implications
1. Retail - Retailers can create curated sections featuring LGBTQ-owned businesses and/or gender-inclusive products and offer gift registry services for the LGBTQ+ community.
2. Marketing - Marketing agencies can develop campaigns that embrace and celebrate diversity to support and promote the LGBTQ+ community.
3. Fashion - Fashion brands can introduce gender-inclusive clothing lines and accessories to promote inclusivity and cater to the LGBTQ+ community.
SCORE 3.6
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Diversity-Focused Building Sets
LEGO's Colorful 'Everyone is Awesome' Set Launched for Pride Month
Toymaking company LEGO launched the diversity-focused 'Everyone is Awesome' set in honor of Pride month. The 346-piece building set consists of a collection of 11 monochromatic minifigures that are themed around the colors of the rainbow, like those in the pride and transgender flags. The minifigures are set against a smooth, color-coordinated backdrop.

The Everyone is Awesome set was developed by LEGO's design VP Matthew Ashton as a passion project. The range of hairstyles and colors on the blank minifigures are meant to reflect the diversity within society. LEGO has positioned the promotion of inclusion as a company priority and has created and participated in a number of equity initiatives surrounding LGBTQ issues. The Everyone is Awesome set will be available starting on June 1st, 2021–the first day of Pride month.
May 24th, 2021
Sources: mashable & lego
Trend maing image: Diversity-Focused Building Sets
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Trend Themes
1. Diversity-focused Toys - There is a growing demand for toys that promote diversity and inclusion, providing opportunities for toymakers to create more products that cater to this demographic.
2. Celebration-inspired Sets - Creating limited edition sets inspired by various cultural celebrations could appeal to consumers looking for unique and meaningful toys.
3. Customizable Building Sets - As consumers look for more ways to express their individuality, creating building sets that allow for customization could be a disruptive innovation opportunity for toymakers.
Industry Implications
1. Toy Manufacturing - Manufacturers in the toy industry need to respond to the growing demand for diversity-focused toys in order to remain competitive and appeal to a wider range of consumers.
2. Collectibles - Creating collectible sets for specific cultural celebrations or events could open up new opportunities for the collectibles market and attract collectors looking for unique and meaningful pieces.
3. Social Advocacy - Organizations and companies involved in social advocacy, particularly those focusing on LGBTQ+ issues, can partner with toy manufacturers to create and promote more products that promote inclusivity and diversity.
SCORE 4.7
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Inclusive Bar Initiatives
Miller Lite's Open & Proud Creates Safe Spaces for the LGBTQ Community
Miller Lite and Equality Federation are introducing the Open & Proud program to create safe and inclusive spaces for the LGBTQ community at bars. The initiative focuses on the development and implementation of inclusivity training materials for bar owners and employees at the 55,000 bars and nightclubs where Miller Lite can be found.

Unfortunately, to this day, there are reports from members of the LGBTQ community feeling unsafe and unwelcome at bars and restaurants and this program aims to create more acceptance, support and environments that are welcoming. The program also includes town hall events across the country so that people can share their experiences and thoughts on how bar spaces can be made more inclusive, as well as a $250,000 donation to Equality Federation.
Jun 25th, 2021
Trend maing image: Inclusive Bar Initiatives
Trend Themes
1. Inclusive Bar Culture - Create training materials and programs for bar owners and employees to increase inclusivity and acceptance for the LGBTQ community.
2. Safe Spaces for LGBTQ Community - Develop initiatives to create safe environments and encourage acceptance of the LGBTQ community within the bar and nightlife industry.
3. Community Town Halls - Host community town halls to gather feedback and suggestions on how to create more inclusive and safe environments for the LGBTQ community in bars and nightlife establishments.
Industry Implications
1. Bar and Nightclub Industry - Bar and nightclub owners can integrate the Open & Proud program into their businesses to create safe and inclusive spaces for the LGBTQ community.
2. Hospitality Industry - Hospitality companies and establishments can learn from the Open & Proud program and implement similar initiatives to promote inclusivity and safety for the LGBTQ community.
3. Social Justice Industry - Social justice organizations can work with bars and nightclubs to help promote and create more inclusive environments for the LGBTQ community and other marginalized groups.
SCORE 1.7
Popularity
Activity
Freshness
Related Examples
ADD TO LIST link
Brand Ambassador Agreements
Dick's Sporting Goods Has New Ambassadors for Private Label Products
Dick's Sporting Goods is now leveraging high-profile brand ambassadors in an effort to promote its private label products, the new ambassadors will include Stephen tWitch and Allison Boss.

Both of the ambassadors will have a long-term relationship with the retailer and will promote the private label products associated with the Dick's Sporting Goods DSG family athleisure brand. The new brand ambassadors are a celebrity dance couple and also launched a TikTok dance challenge to mark International Dance Day.

"Stephen and Allison embody everything DSG is all about," said Ed Plummer, a Senior Vice President and Chief
Marketing Officer at Dick's Sporting Goods. "Just like DSG, they both actively live life to its fullest and support inclusivity for all athletes, no matter their size, skill, age or budget. We're excited to partner with the Bosses and look forward to all of the fun things we have planned together."
May 3rd, 2021
Trend maing image: Brand Ambassador Agreements
Trend Themes
1. Celebrity Brand Ambassadors - Leveraging high-profile brand ambassadors can be an effective way to promote private label products.
2. Influencer Marketing - Partnering with social media influencers like Stephen tWitch and Allison Boss can help increase brand awareness and reach more customers.
3. Tiktok Challenges - Creating TikTok dance challenges can be a fun and engaging way to grab attention and promote brand products.
Industry Implications
1. Sports Retail - Sports retailers like Dick's Sporting Goods can utilize celebrity brand ambassadors to promote their private label products and increase sales.
2. Athleisure - The use of celebrity brand ambassadors like Stephen tWitch and Allison Boss can help promote athleisure wear and increase demand for this type of clothing.
3. Social Media - Social media platforms like TikTok can be leveraged for influencer marketing and to create engaging content that promotes brand products.
SCORE 2.8
Popularity
Activity
Freshness
Related Examples
Image Slide: Appendix Section Start
Image Slide: Getting the most out of your custom report
Image Slide: Trend Hunter Methodology
Image Slide: Trend Hunter Patterns of Opportunity Framework
Image Slide: Special Features and Definitions
Image Slide: How to read a Trend Report
Image Slide: Contact your dedicated advisor for more research
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Trend Hunter Demographic Breakdown
AGE
Demographic Icon Legend
From left to right:
0-2 years old
3-12 years old
12-18 years old
18-35 years old
35-55 years old
55+ years old
GENDER
Gender Icon Male
The breakdown above represents a trend that is gender neutral, and is targeted towards both men and women equally. If the key is skewing more pink than blue or vice versa, that's an indication that the trend is more relevant to either a female or a male audience.
REGION
Demographic Legend Geographic
This is a measure of which markets a particular trend is geared towards. This is chosen by the editor of an article, and not generated based on the locations of TrendHunter.com readers. The regions we choose from are: North America, Europe, Asia, Africa and South America.