Female-founded brands 21SEEDS Infused Tequila and Birdies have released a collaborative like of empowering women-inspired sneakers called the 'Top-Shelf Sneaker Collection.' Kat Hantas, Co-Founder of 21SEEDS Infused Tequila, said: "By joining forces, 21SEEDS and Birdies hope to inspire women around the world to realize their potential and pursue their dreams. At 21SEEDS, we like to say #GirlsCallTheShots."
The exclusive Top-Shelf Sneaker Collection features Birdies' reimagined Roadrunner sneaker model, which offers cloud-like comfort in each step with luxurious materials and a hidden wedge heel for extra height. Each sneaker is accessorized with hand-cast round wood beads and vibrant pom pom tassels. Inside, the sneakers feature the woven blanket design found on every bottle of 21SEEDS Infused Tequila. The sneakers come in three distinct colorways that take inspiration from the 21SEEDS Infused Tequila range: Jalapeño, Hibiscus, and Valencia. The colllection is available for purchase.
Empowering Women-Inspired Sneakers
21SEEDS Infused Tequila and Birdies Launch Exclusive Sneakers
Trend Themes
1. Female-focused Collaborations - The collaboration between 21SEEDS Infused Tequila and Birdies represents a trend of exclusive collaborations geared toward female empowerment.
2. Luxury Sneaker Design - The Top-Shelf Sneaker Collection showcases a trend of luxury sneaker design with hidden wedge heels and high-quality materials.
3. Branding Through Product Design - The woven blanket design from the 21SEEDS Infused Tequila bottle featured in the sneaker design represents a trend of incorporating branding into product design.
Industry Implications
1. Fashion - The Top-Shelf Sneaker Collection collaboration between 21SEEDS Infused Tequila and Birdies represents a potential opportunity for the fashion industry to explore female-focused collaborations.
2. Alcohol - The collaboration between 21SEEDS Infused Tequila and Birdies reinforces the trend of incorporating branding into product design for the alcohol industry.
3. Footwear - The luxury sneaker design showcased in the Top-Shelf Sneaker Collection represents a potential opportunity for innovation within the footwear industry.