WATSKIN, the sophisticated apparel brand, recently expanded its portfolio with the launch of its forth drop, designed for mother and daughter. The new series was crafted to inspire sun safety and sophistication in the next generation.
In celebration of Mother's Day and Melanoma Awareness Month -- both taking place in May, WATSKIN is not only an ode to mom and daughter style, but also a way to start important conversations about sun safety at every age. A portion of the proceeds from every collection supports WATSKIN’s partner the Melanoma Research Alliance since the brand’s inception.
"This is the most exciting moment for the brand to date, not only as the Founder of WATSKIN but also as a mother, and a grandmother. Being able to see my own granddaughters love their WATSKIN pieces as much as I do, while sharing how comfortable and cool they are. At the same time, my heart is filled with so much joy knowing that they are being protected from the harmful UV Rays," shares Lois.
The Spring 2024 Collection - Drop 4 is available May 3rd on the WATSKIN website and on Instragram @watskinofficial.
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Trend Themes
1. Mother-daughter Fashion - Exploring fashion trends that cater to multi-generational style preferences and values.
2. Sun Safety Advocacy - Promoting awareness and innovation in sun protection practices for all ages.
3. Philanthropic Partnerships - Fostering collaborations between brands and charitable organizations for social impact.
Industry Implications
1. Fashion and Apparel - Integrating sun protection technologies into stylish clothing for a broader consumer base.
2. Health and Wellness - Advancing sun safety education and products to address growing concerns about skin health.
3. Nonprofit and Charity - Leveraging fashion collaborations to raise funds and awareness for critical medical research.