Burberry’s new ‘TB Summer Monogram’ collection revisits classic Burberry design choices for the summer season. The campaign stars model Gisele Bündchen, posing against a backdrop of unreleased photos of herself. Bündchen boasts about how fun being on set for the campaign was, saying: "I was so happy to see Riccardo again after such a long time, and shooting with my sweet friends Luigi and Iango is always a blast."
The Monogram collection utilizes Burberry’s classic Nova check print and fuses it with the TB monogram, channeling the rich history behind the luxury brand. Trench coats, bomber jackets, and silk dresses are some of the collection’s highlights, while wardrobe essentials like t-shirts and swimwear receive the monogram treatment.
The ‘TB Summer Monogram’ collection is available on Burberry’s website and select stores.
Luxury Monogram Capsules
Burberry Unveils the Summer Monogram Campaign Featuring Gisele Bündchen
Trend Themes
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3. Celebrity Collaborations - The growing trend of celebrity partnerships in luxury fashion creates disruptive innovation opportunities for the fashion industry through the leveraging and combination of the celebrity's brand with the luxury brand's reputation and craftsmanship.
Industry Implications
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