Luxury watch brand Omega has unveiled the Seamaster Planet Ocean Ultra Deep, a new commercial version of the brand's 2019 Ultra Deep that is capable of functioning during dives as deep as 20,000 feet.
The new watch features a 45.5mm forged grade 5 titanium case, a ceramic-titanium dial with cyan numbers, a unique 'Manta lug' design, and a conical load-bearing sapphire crystal. In addition, the timepiece comes with a striped NATO strap in black polyamide and cyan, which is made from 100% recycled fishing nets.
According to the company, an additional six models have also been produced in a proprietary steel alloy material dubbed O-MEGASTEEL, which is said to deliver superior strength, whiter color and incomparable shine.’
Image Credit: Omega
Key Themes Behind This Trend
- Deep Sea Watches
- Luxury watch brands can explore innovative features for a deep-sea compatible watch, such as the use of unique materials to withstand high-pressure environments.
- Eco-friendly Watch Straps
- There is potential for luxury watch brands to create sustainable and recycled watch bands like the Omega Seamaster's NATO strap created from 100% recycled fishing nets.
- Proprietary Material Alloys
- Luxury watch brands can experiment with unique materials like Omega's O-MEGASTEEL, delivering strength and shine, as a potential competitive advantage within the industry.
Where This Applies
- Luxury Watches
- Luxury watch brands can explore innovative features like deep-sea compatibility, sustainable materials, and unique proprietary material alloys to remain competitive in the industry.
- Eco-friendly Fashion
- The fashion industry can explore ways to reduce their environmental impact, similar to Omega's use of recycled fishing nets in their watch straps, to appeal to more environmentally conscious consumers.
- Materials Science
- Innovative materials like Omega's O-MEGASTEEL can create new opportunities within areas like engineering and materials science for the development of stronger, more durable materials.
