PT Torino introduces its new collection designed for the Spring/Summer 2023 season, continuing to build upon the Progressive Talents series. It made its original debut during Milan Fashion Week as the Chapter II capsule. It is designed with inspiration drawn from the punk scene that took place during the 70s in Los Angeles. It spotlights the iconic underground nightclub known as The Masque.
The new range is showcased by eight creatives in total who bring their personalities through the collection. This includes the works of Bec the musician, painters Tanya and Alexis, dancer June, clubber Guilhern, and skater Augusto. The capsule is described to be "a world made of sand, waves and palm trees by day and clubbing by night: unforgettable moments of an endless summer destined to become iconic."
70s California-Themed Spring Fashion
PT Torino Unveils its New SS23 Collection of Retro Looks
Trend Themes
1. Retro Fashion - PT Torino's SS23 collection draws inspiration from 70s punk scene in LA, highlighting the popularity of retro fashion.
2. Collaborative Design - PT Torino's new collection features works by creatives in different fields, showcasing the potential for collaborative design and cross-industry innovation.
3. Nostalgia Marketing - PT Torino's new collection taps into nostalgia marketing, appealing to consumers' desire for a connection to the past.
Industry Implications
1. Fashion - The retro-inspired SS23 collection by PT Torino showcases the potential for leveraging nostalgia in the fashion industry.
2. Creative Arts - Collaboration with creative professionals from different fields, as seen in PT Torino's SS23 collection, highlights the potential for cross-industry innovation within the creative arts sector.
3. Marketing and Advertising - PT Torino's use of nostalgia marketing, as seen in its retro-inspired SS23 collection, showcases potential for marketers to leverage consumers' emotional connections to the past.