Bentley Mills unveils its new Modern Curator™ Collection No. 1, which helps with understanding the product design methods and how it is brought to life. Their process takes on a studio approach and is modeled after an interior studio that is fused with outside influence and in-house expertise.
Vice President of Product and Marketing Vicki deVuono speaks about the collaborative new model, stating that "For everyone, including manufacturers and commercial designers, looking outside of yourself is vital. Relying on other experts (artists, historians, sociologists…) to bring in unexpected points of view and perspective, and then leveraging in-house expertise to execute in the category you’re in – this is how you unleash innovation for your market and inspire confidence among your team."
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Trend Themes
1. Artful Design Curation - Bentley Mills is disrupting traditional product design methods by curating collections that fuse outside influence and in-house expertise.
2. Modern Curator™ Collection - The Modern Curator™ Collection No. 1 represents a trend towards collaborative design models that incorporate unexpected points of view and in-house execution.
3. Studio Approach - Bentley Mills' studio approach to design is disrupting the traditional model by combining outside experts with in-house expertise to create innovative products.
Industry Implications
1. Interior Design - Bentley Mills' Modern Curator™ Collection could revolutionize the interior design industry by adding a fresh perspective to traditional product design methods.
2. Manufacturing - The use of a collaborative design model could shake up the manufacturing industry by bringing together outside experts and in-house teams for product development.
3. Commercial Design - Commercial designers could benefit from Bentley Mills' studio approach to design by incorporating outside perspectives and in-house expertise for innovative product development.