Kiko Kostadinov, in collaboration with ASICS, has unveiled the latest additions to the ASICS Novalis release.
The new NOVALIS GEL-TEREMOA sneakers offer a touch of elegance to the classic dad shoe style, featuring a premium leather upper complemented by mesh on the tongue and lining, creating a balanced and utilitarian aesthetic. Earlier this year, Kiko Kostadinov gave fashion enthusiasts a sneak peek of the "Yellow/Brown" version of this distinctive sneaker. Now, an official look at the collection has been released, featuring both the "Black/Grey" and earthy colorways. Co-branded elements are embossed on the sides above the iconic stitched tiger stripe, with both brand names appearing under the laces.
The unisex range includes parka jackets, shirts, trousers, hoodies, graphic T-shirts, and caps to provide a well-rounded apparel offering.
Fashionable Sportswear Collaborations
The ASICS Novalis Release Offers a Unisex Apparel Lineup
Trend Themes
1. Premium Leather Sportswear - The ASICS Novalis release introduces a collection of sneakers and apparel made with premium leather, providing a touch of elegance to the sportswear market.
2. Utilitarian Aesthetic - The ASICS Novalis collection features a utilitarian aesthetic, with mesh accents and balanced design elements that offer a stylish yet functional look.
3. Unisex Fashion Collaboration - The ASICS Novalis collaboration with Kiko Kostadinov offers a range of unisex apparel, including jackets, shirts, trousers, hoodies, T-shirts, and caps, catering to a diverse consumer base.
Industry Implications
1. Sportswear - The ASICS Novalis release disrupts the sportswear industry with its premium leather offerings and utilitarian aesthetic.
2. Fashion - The ASICS Novalis collaboration brings together fashion and sportswear, creating a new trend of stylish and functional apparel.
3. Footwear - The ASICS Novalis sneakers redefine the footwear market with their distinctive design, combining classic dad shoe style with a touch of elegance.