Wild Turkey and Creative Director Matthew McConaughey recently announced the return of 101 Bold Nights, an annual program designed to showcase bold storytelling and support emerging musicians who help shape the culture in their communities. The brand is also launching a mentorship competition, #101BoldNightsMusicMentorship that seeks to find and support an emerging musical artist who has demonstrated "a passion for trusting their spirit and telling bold stories through their craft." The winner will receive a personalized mentorship with Spaceflight Records.
"Wild Turkey launched the 101 Bold Nights program to give back to people who follow their instinct, just as Wild Turkey’s Jimmy Russell, the longest-tenured active master distiller in the global spirits industry, has done throughout his career," said Mark Watson, Marketing Director at Campari America. "We are extremely proud to continue this initiative by partnering with Spaceflight Records to support and celebrate emerging artists who express their bold stories through meaningful music."
Emerging Musician Mentorships
Wild Turkey Launches the Second Annual 101 Bold Nights Program
Trend Themes
1. Emerging Musician Mentorships - Creating mentorship programs for emerging musicians is a trend that can help discover and support talented individuals who shape culture within their communities.
2. Supporting Creative Expression - Supporting emerging artists who express themselves through bold and meaningful music allows brands and organizations to foster creativity and inspire others to trust their spirit and tell their stories.
3. Brand Partnerships with Music Industry - Partnering with music labels and artists is a trend that can bring together the creative forces of brands, labels, and artists to create innovative and bold experiences that resonate with their audiences.
Industry Implications
1. Music Industry - The music industry has an opportunity to foster creativity and help emerging musicians by partnering with brands and organizations to create mentorship programs and other opportunities for growth.
2. Branding and Marketing Industry - Branding and marketing industries have the opportunity to create unique and innovative experiences by partnering with musicians and artists and supporting their creative expression.
3. Alcohol Industry - The alcohol industry has an opportunity to support emerging artists and musicians by creating programs and events that celebrate creativity, culture, and bold storytelling.