Those looking to support WOC-owned business (women of color) may find inspiration in this list of WOC-owned beauty brands. Unfortunately, the beauty needs of Women of Color often go unanswered, however, many POC- and BIPOC-owned brands (including the ones in this list) are attempting to satisfy the beauty and skincare demands of this underserved demographic.
One exceptional standout from the WOC-owned beauty brand list is Vasanti Cosmetics, a Canadian cosmetic brand beloved for its iconic hero products created specifically for women of color including the Liquid VO2 Dark Circle Eraser. The brand was created by four women who all struggled with the same issue, finding makeup didn't match their skin. They banded together to rectify the situation by creating their own brand designed specifically with melanin-rich skin tones in mind.
10 WOC-Owned Beauty Brands
From Canadian Female-Led Cosmetics to Black-Owned Indie Skincare:
Grace Mahas — Nov 8, 2020 — Social Good
10
Science-Led WOC Skincare
MELE Was Specifically Created to Support Melanin-Rich Skin
9
WOC-Specific Hair Solutions
Kinkistry is a Natural Haircare Business, Designed for Women of Color
8
Minimalist Curly Haircare Lines
BREAD is a Clean Haircare Brand Catering Primarily to WOC
7
Inclusive Bodycare Lines
Topicals Helps Gen Z Target Psoriasis, Hyperpigmentation & More
6
Canadian Female-Led Cosmetics
Vasanti Cosmetics Boasts Several Hero Products for Women of Color
5
Black-Owned Indie Skincare
Kanti Focuses on Melanin-Rich Skin
4
Diamond-Infused BIPOC Highlighters
Aether Beauty's Product Has Ethically Sourced Diamond Powder
3
Women-Owned Bath Care Brands
Loquita Specializes in Cruelty-Free Bath Bombs and Scrubs
2
Hyperpigmentation-Specific Skincare
AbsoluteJOI Skincare Addresses Melanin-Rich Skin Concerns
1
Inclusive Shimmery Bronzer Ranges
mented Debuts New Sunkissed Bronzer Collection for WOC
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Melanin-Rich Skin Lotions
Nivea Skin Firming Melaning Beauty & Hydration Lotion is Revitalizing
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
24K Gold Skincare Collections
Goldie Lux Skincare Introduces the ONE Collection
Pre-Teen Makeup Brands
Princess by Renee Encourages Creativity & Self-Expression
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Award-Winning Beauty Holiday Sets
U Beauty's Four Elegant Holiday Boxes are Perfect for Gifting
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Black-Owned Accessories Brands
Eternal Blue is Based in California and Emphasizes Expression
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Mom-Specific Body Care Brands
Skin Flo Caters to Moms and Moms-To-Be with Plant-Derived Formulas
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Refillable Cosmetic Packaging
Cheekbone Beauty Launches Its SUSTAIN Lipstick in New Packaging
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Bold Creamy Eyeshadows Pensils
Cheekbone Beauty's Fearless Eyeshadow is a Vegan Eyeshadow Pencil
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Native-Owned Body Soap Brands
Kiyani Specializes in Alluring and Effective Botanical Blends
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Singer-Backed Melanin Skincare
John Legend Debuts a New Skincare Line for the Face and the Body
Melanin-Rich Skin Cosmetics
Vaseline Radiant X Caterers to Concerns for Black and Brown Skin
Mood-Boosting Body Washes
This Vegan Body Wash Collection Shares Biometrically Tested Fragrances
Youth-Enhancing Beauty Kits
Om Organics' Youth Duo Helps Address Dryness and Signs of Aging
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Black-Owned Hairstyling Brands
Contoure Boasts a Plethora of Exceptional Hair Styling Tools
Brightening Skincare Sticks
OleHenriksen's Banana Bright+ Vitamin CC Sticks are Color-Correcting
Silver Hair-Inspired Brands
SILVERING is a New Women-Owned Canadian Beauty Brand
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Award-Winning Haircare Brands
Viori Was Just Named One of Beautytap’s Top 10 Brands
Pared-Down Eco-Conscious Skincare Brands
French Farmacie Debuts in the Canadian Market Via Etiket
Powdered Facial Cleansers
Yodi's All-Natural Facial Cleanser is Waterless
Vitamin C-Powered Beauty Sets
Biossance's Vitamin C Power Trio Features Antioxidant-Rich Formulas
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Personalized Bamboo Cosmetic Palettes
Elate Beauty Boasts Eco Personalized Cosmetic Palettes
Black Female-Identifying Entrepreneurs Grants
The Startup Collective by Aveeno is Now Live
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Tranquility-Focused Lifestyle Brands
Özemi Beauty Boasts Calming Incense Sticks, Candles & More
Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Supplement-Inspired Skincare Products
TrueYou Beauty From The Vitamin Shoppe Expands the Range
Eco-Friendly Solid Mascaras
LUSH Naked Mascara Provides a Natural Tint and Subtle Definition
Clean Ayurvedic Skincare
Sahajan's Hero Products Include a Cleansing Milk & Brightening Mask
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Tunisian-Inspired Fragrances
Ourside's Clean Luxury Fragrances are Vegan and Responsibly Made
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Winter-Ready Limited-Edition Palettes
BareMinerals Launches the Cozy Chalet Mineralist Palette
Anti-Aging Eyeshadow Sticks
Prior is Launching a Line of Skin-Caring Eyeshadows for Women Over 50
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Black-Owned Lash Brands
Minx & Mane Creates Handmade, Reusable Premium Lashes that Give Back
Celeb-Created Clinical Skincare
OAM Skincare Delivers Simple, Clinical-Level Self-Care Solutions
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Bitter Orange Skincare
A.P.C. Launches a New Six-Piece Skincare Line Called 'SELF-CARE'
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Powerful Nighttime Skincare Sets
Biossance's Love, Joy + Bestsellers Set Boasts Four Products
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Movie-Themed Makeup Collections
The NYX Avatar: The Way of Water Collection is Bioluminescent
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Superwomen-Themed Lipsticks
ShikSona Beauty Unveils 'Empowering Work Hard, Play Hard' Collection
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Targeted Melanin Skincare
Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Oil-Based Skincare Boosters
EcoFabulous' Seven Facial Oils Can Be Used Alone or as Boosters
Minimalist Holiday Skincare Sets
Biossance Boasts Festive Sets with Subtle Packaging Design
Uplifting Breast Cancer Initiatives
The Uncovered Project by Rethink Breast Cancer Supports BIPOC
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Sea-Inspired Eye Color Palettes
clé de peau Beauté's Eye Color Solo Promotes Luminosity
Eclectic Beauty Supplement Bundles
Naturalicious’ the Best You Bundle Includes Four Blends
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Botanically-Infused Skincare
Kuumba Made Offers a Legacy of Clean Beauty and Botanical Excellence
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Vegan Eyeshadow Sticks
Blinc Cosmetics Introduces Its Eyeshadow Sticks in Four Shades
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Plastic-Free Multi-Sticks
These Multi-Sticks Deliver Color & Skin-Caring Ingredients Without Waste
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Targeted Brightening Skincare
BioFormula Select's Stop Guessing Helps Consumers Shop Confidently
Black History Month Markets
Blair&jack is Part of the Up Express Black History Month Market
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Black-Owned Soothing Skincare Collections
Honey Botanicals Addresses Particular Skincare Concerns
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Singer-Made Skincare Partnerships
Alicia Keys' Keys Soulcare Has Partnered Exclusively with Amazon
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Guyanese Botanical Skincare Brands
Auvê Beauty is Rooted in Guyana and Crafted in California
Creamy Skin-Nourishing Blushes
The Sigma Beauty Cream Blushes Have Dewy Pops of Color
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Empowering Demure Palettes
Bossy Cosmetics Aims to Redefine Female Roles With New Palette Launch
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products