The mobile apps for Instagram, Facebook, YouTube and Twitter are popular places for brands to advertise, but there are also some brilliant Tinder marketing campaigns that companies have come up with to provide something a little more unexpected.
One of the best things about Tinder is that it's full of people who are young, tech-savvy and highly connected. As well, the app is extremely location-based, so it's easy to get a local community engaged. Another great thing about the app is its simple interface where a swipe will indicate a match. Using this idea, there are Tinder campaigns that "match" users to just about anything, including fashion, hotels, TV shows and travel destinations. Plus, when a match is made, this also gives brands the opportunity to chat directly in-app with people interested in its products or services.
11 Tinder Marketing Campaigns
From Flirty Motel Campaigns to Suggestive Healthcare Campaigns:
Laura McQuarrie — Jul 30, 2014 — Tech
11
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
10
Matchmaking Shoe Apps
Like Tinder, Stylect Helps You Find Your Perfect Shoe Match
9
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
8
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
7
Cupcake Dating Accounts
Lee Breslouer Posed as a Cupcake on His Tinder Profile
6
Dating App Interventions
Amnesty International Set Up an Unusual Message on the Tinder Dating App
5
Tinder-Inspired Travel Ads
These Suggestive Ads Present Chicaco Hot Spots Like Dating Profiles
4
Auto-Matchmaking Websites
Volkswagen's New Website is Inspired by Match.com and Tinder
3
Missing Matchmaker Campaigns
This DPPD Missing Persons Unit Campaign Makes Use of Tinder
2
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
1
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
Related Ideas
A Refreshingly Honest Look
A Peek at Modern Dating by Lipton Ice Tea Sparkling (SPONSORED)
Cartoon Mobile Dating Scenarios
College Humor's If Disney Characters Met on Tinder Series is Funny
Hilarious Hookup Videos
The Truth About Hookups Video Distinguishes Between Reality and Fantasy
Workout Sharing Social Bikes
Social Bicycles Combines Cycling with Social Media
Fashion Bartering Apps
Swappi Helps Users Trade Clothes Via an App
Career-Oriented Dating Apps
LinkedIn Creates an Online Dating App Called LinkedUp! App
Haunting Last Outfit Photography
This Missing Person Photo Series Will Shock and Aggravate You
Matchmaking Shoe Apps
Like Tinder, Stylect Helps You Find Your Perfect Shoe Match
Vain Room Rental Services
'Love Room' Only Helps Attractive People to Find Accomodations
Personality-Powered Dating Apps
The Twine Canvas App Puts Personality at the Forefront
Girlfriend-Generating Subscriptions
The Invisible Girlfriend Service Will Provide You With Proof
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
Equestrian Car Campaigns
Karlie Kloss Takse Over the Mercedes Benz Fashion Week Campaign
Real-Life Dating App Simulations
This Stunt Brings Dating on the Tinder App to the Streets of NYC
Serial Dating Escapade Blogs
Get Restaurant Tips From a Serial Dater Who Offers Dates for Dinners
Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
Missing Person Photography
'I'm Not There' Features Shoes & Shadows that Belong to No One
Cupcake Dating Accounts
Lee Breslouer Posed as a Cupcake on His Tinder Profile
Dating App Interventions
Amnesty International Set Up an Unusual Message on the Tinder Dating App
Dating App Parodies
This Danish Short Film Brings the Tinder Dating App to Life
Verified Celebrity Dating Apps
Tinder Will Be Adding a Verified Icon to Help Celebrities Date
Tinder-Inspired Travel Ads
These Suggestive Ads Present Chicaco Hot Spots Like Dating Profiles
Old Age Dating Sites
'Stitch' is a Dating Site Specifically for Those Over 50
Flirtatious In-Flight Apps
The Wingman App Might Get You Mile-High Certified
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Voice-Based Dating Apps
The Revealer Web Dating App Lets Vocal Messages Intrigue Matches First
Pup Adoption Apps
The BarkBuddy App is Tinder for Puppies
Encounter-Based Dating Apps
Happn is a Missed Connections App Based on Real Life Interactions
Experience Exploring Apps
Yeti App Lets People Have Discussions and Discover Their Interests
Sentimental Call-In Charity Ads
The 'Missing People' Phone Campaign is Clever and Sneaky
Employment-Matching Apps
TheLadder Recruiter Takes its Cues from Tinder
Rando-Avoiding Dating Apps
Hinge App Will Not Connect You With Complete Strangers in Your Area
Intriguing Oddity Dating Apps
Loveflutter's Mobile Dating App Helps Quirky Individuals Connect
Harassment-Shaming Art
Anna Gensler Gives Her Tinder Harassers a Taste of Their Own Medicine
Lady-Locating Dating Apps
The Dattch App is a Queer-Friendly Space for Women
Disney-Styled Dating Fairy Tales
Tinderella Tells a Fairytale with Modern Dating Sites
Revolutionary LGBT Dating Apps
The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating
Overprotective Messaging Apps
The Kitestring App Texts Contacts When Users Don't Reply
Predictive Age Progression Software
This Software Predicts What a Baby Will Look Like as an Adult
Viral Missing Person PSAs
This Missing People Australia Campaign Spreads Across YouTube
Missing Matchmaker Campaigns
This DPPD Missing Persons Unit Campaign Makes Use of Tinder
Philosophical Car Campaigns
BMW's 'Ctrl Z Day' Campaign Drives Home an Important Message on Life
Fictional Dating Profile Stunts
Characters from The Mindy Project Show Were Introduced to Tinder
Human-Body Car Campaigns
This Fiat 500 Abarth Commercial Uses Humans to Make its Ad Standout
Eerie Missing Person Photos
'Last Seen' by Jason Hynes Documents Mysterious Locations
Animalistic Dating Infographics
FreeDating.co.uk Compares Mating Rituals in Humans and Animals
Dating App Parodies
Local Attraction Will Make You Think Twice About Swiping to the Right
Triple Threat Romance Apps
Three’s Company When it Comes to the 3nder App
Sullied Auto Ads
The Volvo XC90 Campaign Urges People to "Take Adventure with You"
Mysterious Dating App Ads
Loveflutter's Quirky Dating Ad Series Inspires Intrigue
Harsh Disney Dating Apps
The Men of Disney Have Their Flaws Revealed with the Lulu App
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
Mobile Date-Deciding Apps
This Delightful App Helps Couples Choose the Perfect Date
Affectionate Car Commercials
The Karlie Kloss Mercedes-Benz Short Films are Myterious
DNA-Based Matchmaking Kits
The Matchmaking Kit by Instant Chemistry Provides Matches Based on DNA
Cartoony Fashion Advice Blogs
Charlie Porter's Tinder Fashion Advice Might Help You Get a Date
Effortless Wedding Registry Apps
Zola's Couples Wedding Registry App Adds Items from Anywhere
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
Playdate-Finding Children Apps
The Tindergarten App Helps you Find a Play Date
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
Missing Person Apps
The Haiti Earthquake Support Center Finds Loved Ones via Crowdsourcing
Fairytale Dating App Tees
The 'Tinderella' Shirt Declares You as a Modern-Day Princess
Motion-Filled Matchmaking Apps
Zepeel v1.5 is a Virtual Meeting Ground Filled with Video Clips
Photo-Based Browsing Apps
Karma Swipe is an App for Reddit That Makes Web Content More Image-Based
Missing Persons Apps
Child ID by the FBI Lets You Tip Local Authorities With a Few Taps