Here's hoping that all of these rugged rugby innovations help the sport catch on in America. While that seems like more of a pipe dream than anything else, the awesomeness of the sport is undeniable after click through all of these rugby-inspired features.
Perhaps the best thing about all of these rugged rugby innovations is that they offer something for everyone. Women looking to ogle beefcakes can check out the professional rugby player fashion show or the naked rugby star calendars. Men with an eye for marketing are definitely going to want to take a look or 10 at Hunky Dorys (an Irish chip company) clever, if slightly sexist ad. If you're a fan of all of the above and enjoy smooth street styles and fashion photo shoots, then check out all of these rugged rugby innovations.
16 Rugged Rugby Innovations
16
Naked Celebs For A Cause
Centrefolds for Everyman Cancer Campaign
15
Snack Food Sexvertising
The Hunky Dory Crisps Irish Rugby Campaign Garners Attention
14
Charitable Naughty Rugby Calendars
‘Gods of Football 2009'
13
Naked French Rugby Calendar
Dieux du Stade 2008
12
Naked Rugby Calendars (Follow Up)
England and Australia Follow Suit
11
Rugged Male Models
Rough is the New Metrosexual
10
Fierce Rugby Kicks
The Qubic x All Blacks x Adidas Shoes Present Footwear with Authority
9
More Rugby Fashion
Just Cavalli Underwear Ad
8
Rugged Rugby Runways
Rugby Players Suit Up for the Moschino Men's Fall 2011 Collection
7
Crowdsourced Designed Sportswear
Stade Francais Rugby Team Uniforms are Colorful and Fan-Inspired
6
Street Squad Shoes
The Nike Air Max 1 England Rugby Celebrates the Country's Rugby World Cup Team
5
Rugby Show Couture
Collaborative Designs By Ralph Lauren & Toms Shoes
4
Athletic-Chic Fashions
'Rodolphe OPITCH' Features Women's Clothing in a Sporty Setting
3
Interactive Athletics Catalogues
adidas 'Super Obsessed' Website Captures Excitement of the Game
2
Cyborg Rugby Players
Lowe Bull's Award-Winning 'Don't Blink' Campaign is Futuristic
1
Rugby Ball Hotel
The Latest Parisian Attraction
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The Savage x Fenty Game Day Collection is Coming
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Deconstructed Lifestyle Shoe Series
New Balance's 2002R Protection Pack Grows with Concepts
Elegant Menswear Fashion Collections
Wales Bonner's SS24 Highlights adidas Collaboration
RFID-Enabled Sport Sneakers
BANBROKEN ARTDesign Sport Shoes Have the TAP-Tech Feature
Rugged Collaborative Hiking Boots
J.L-A.L_ and HOKA Join Forces on the Ultra Boot Design
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Rugged Hybrid Trail Clogs
Birkenstock Introduces the Reykjavik Clog with a Dynamic Design
Inaugural Rugged Footwear Collections
The Arc'teryx Trail Footwear Collection Has Three Models
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Sustainable Workwear Collections
Craghoppers Workwear Launches a Collection Tailored for Mavericks
Technical Comfort-Focused Apparel
The NOMATIC Outset Apparel Collection Has Four Styles
Outdoor-Ready Camping Collections
Rapha and Snow Peak Join Forces on a New Capsule
Futurist Footwear Collections
Norse Projects Dropped the ARKTISK Footwear Capsule for 2023
Weatherized Nubuck Leather Sneakers
HOKA Unveils a the Tonal Tor Ultra Lo Sneaker Model
High-End Rugged Smartphone Models
This iPhone Ultra Concept by Jimmy Huynh Has a High-End Design
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
Merino Wool Sock Sneakers
The Uynner Hero Shoes Have No Seams or Pressure Points for Comfort
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
Hand-Worn Athlete Smart Displays
The 'zIng' Hand-Worn Smart Display by Anuj Pate is Intuitive
Outdoor-Ready Premium Streetwear
Adsum and Nanga Join Forces on a New Collection of Apparel
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Origami-Inspired Adventure Packs
The Huckberry x Peak Design X-Pac Collection Has Six Pieces
Cross Sports Athletic Wear
The Reigning Champ x Racquet Magazine Line Arrives in Time for Summer
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Adventurous EV-Branded Activewear
The Rivian In Case of Adventure Collection is Available Now
Italian-Inspired Football Fashion
Art of Football Adds Two More Designs to its FW24 Roster
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Outdoor-Ready Technical Fashion
Arc'teryx's System_A Presents its 5th Drop of Designs
Sporty-Infused Technical Workwear
Nike Life's New Capsule Breaches into the Real of Workwear
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Athletic Streetwear-Informed Apparel
Champion and thisisneverthat Reunite for a New Collection
Hardcore Outdoor Adventure Footwear
Goruck Mackall All-Terrain Rucking Shoes are Versatile
Lunar Year-Themed Militaristic Apparel
maharishi Launches the Year of the Rabbit Capsule
Rugby-Inspired Menswear Collections
Rodd & Gunn Joins Gilbert Rugby Making Menswear Collection
Winter-Ready Minimal Apparel
Axel Arigato Presents a Look at its New Winter Apparel Designs
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
Bauhaus-Inspired Pattern Collections
Design En Rogue Architecture Recently Debuted Its New Line
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Potato Chip-Brand Streetwear Series
Ruffles Breaches into New Realms with the RidgeWear Series
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Smart Stride-Sssisting Wearables
Hurotics H-Fit Fixes Your Stride for Training Athletes
Adaptive Modern Limited Outerwear
Ten c Presents its New Range of Apparel for the Season
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
City-Inspired Camping Collections
STAPLE and Poler Unveil City-Inspired Camping Gear and Apparel
Collaborative Varsity Lifestyle Streetwear
OVO and Playboy Join Forces on a New Collection
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Retro-Tinged Revived Football Shoes
Nike Brings Life Back to its Field General Sneaker Model
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Portugal-Inspired Spring Fashion
Drôle de Monsieur Introduces its New Collection for SS23
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Paired-Back Soccer Footwear
The adidas Nightstrike Pack is Inconspicuous and Elegant
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Celebratory Rugby Timepieces
The Breitling Chronomat Six Nations Watch Series is Limited-Edition
Technical Wilderness-Ready Activewear
The Huckberry x Proof 72-Hour Collection is Durable
Tennis Club-Inspired Fashion Uniforms
Percival and Slazenger Drops the Racquet Country Club
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Multifunctional Performance Apparel
The côte&ciel FW23 Range is Visually Striking and Practical
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Futuristic Minimal Basketball Sneakers
adidas Originals Launches the Crazy Infinity Shoe Today
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
African History-Inspired Streetwear
Daily Paper Launches a New Collection for the SS23 Season
Futuristic Vision Design Books
Nike Introduces the New No Finish Line Book Highlighting the Future
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Icelandic Folklore-Inspired Collections
Ranra's Fall/Winter 2023 Features Pared-Back Outdoor Gear
Old-School Lifestyle Collections
HODINKEE Debuts Its First Branded Collection of Daily Necessities
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Co-Branded Hiking Capsules
adidas TERREX and National Geographic Debut a 16-piece Hiking Line
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
One-of-a-Kind Trophy Designs
The United Rugby Championship Partners with Matter to Debut The Array
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
High-Performance Spring Activewear
RUDSAK Activewear Blends Style with Performance This Spring
Future-Facing Athletic Shoes
ROA Hiking Unveils its Teri Silhouette for Unique Weather Conditions
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Rugged Winter-Ready Apparel
ROA Presents its Winter Collection with Functional Looks
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sporty Gen Alpha Footwear
The HOKA Youth Collection Supports the Next Generation of Athletes
New Yorker-Inspired Fashion Capsules
Rhuigi and Puma Pay Homage to Real New Yorkers
Inclusive Adaptive Basketball Uniforms
Adaptive Sports Northwest and adidas Join on a Capsule
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
Vibrant Seasonal Football Jerseys
adidas and Arsenal Football Club Launch its New Jersey
Urban Hiking-Themed Spring Fashion
ROA Presents its Newest Capsule Designed for SS24
Sustainable Sports Apparel
Umbro Launches the Undyed Collection to Encourage Sustainable Practices
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Rugby-Inspired Colorful Streetwear
99BYJMS Launches a New Collection Starring Rapper AntsLive
Minimal Collaborative Lifestyle Shoes
Joe Freshgoods and New Balance Join Forces on the 650s
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Weatherized Collaborative Leather Shoes
nanamica and PUMA Join Forces on a PUMA Clyde
Jamaica-Honoring Sporty Collections
Wales Bonner and adidas Launch Land of Wood and Water
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Adventure-Ready Durable Apparel
Rapha Presents its Explore Collection for the Season
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Rugby-Themed Vacation Getaways
The Ritz-Carlton, Dubai Launches a Rugby Championship Event
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
AR Football Training Kits
Asahi Super Dry Collaborates with Manchester City for an AR Training Kit
Rugged Lifestyle Metallic Sneakers
New Balance Presents the New 1906R Protection Pack
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Horse Racing-Themed Spring Streetwear
Woolrich Presents the Unorthodox Outsiders Campaign for SS23
Rugby-Inspired Elevated Apparel
Percival Launches a New Collection Based in Canterbury
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
90s-Inspired Soccer Jersey Collections
Bandit Running Launch New 'Bandit R.C.' Collection
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
Social Platform Outerwear Launches
Hiking Patrol is Broadening to Create its Own Apparel
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Festivity-Prepared Vibrant Jerseys
Corteiz Unveils a New Football Jersey Ahead Notting Hill Carni
Retro-Inspired Boxing Gear
The Modest Vintage Player Offers Gear with a Vintage Aesthetic
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Luxe America-Inspired Fashion Brands
DIALLO is a New Fashion Imprint with Americana Themes
Stylish Corduroy Shoe Designs
Clarks Originals Collaborates with Aleali May on a New Collection
Summer-Ready Minimal Workwear
Randy's Garments Presents New Apparel for Summer 2023
Sporty Fashion Partnership Announcements
Slam Jam and Umbro Tease Their Upcoming Collaboration
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Expansive Technical Apparel Brands
Oakley's Field Gear Line is Growing to New Markets