As more and more people, including business owners and marketing specialists, realize the potential of this image-based networking site, more and more creative uses of Pinterest can be seen. Though Pinterest campaigns are currently quite scarce, each one serves as a great case study for the power of the pin-based site.
It's difficult to understand what the potential of Pinterest is for businesses, but these campaigns will serve as a guide. A great example would be the Kotex Pinterest campaign, which takes advantage of the site's heavy female skew. Other business-oriented Pinterest examples include pin resumes, which use boards to showcase relevant work experience.
Open your eyes to the potential of Pinterest as a marketing tool.
11 Pinterest Campaigns
11
Pinterest CVs
Wanda Catsman Uses Social Media to Land a Job
10
Professionalized Pinning Charts
This 'Put Pinterest to Work' Infographic is a Huge Help
9
Automotive Social Media Symbols
These Cargo Van Icons Drive a Bit of Fun into Your Desktop Design
8
Pinterest-Hijacking Campaigns
UNIQLO Dry Mesh Project Wakes Up Social Pinboard Users
7
Animated Pinning Campaigns
The 'Uniqlo' Pinterest Dry Mesh Project is Clever
6
Pinterest Wardrobe Apps
Bazaart Lets You Turn Pins Into a Personal Catalog of Fashion Outfits
5
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
4
Philanthropic Pinterest Promos
The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable
3
Gift-Giving Pinterest Campaigns
Kotex Delivers Gifts to Pinners for 'Women's Inspiration Day
2
Pre-Planned Pinterest Nuptials
Trish Smith Found Everything for Her Wedding & She Wasn't Engaged
1
Photo-Branding Tools
The Picmo App Helps You Get Credit for Your Smartphone Photos
Related Ideas
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
SEO Article Writing Tools
Byword Writes and Posts SEO-Rich Content to Your Site
AI Image Location Search
Picarta Can Find Where a Photo Was Taken Using AI
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Affordable SEO Insights Platform
SEO Stuff Offers All-Things Keyword Research
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Singer-Curated Moodboards
Etsy and Kacey Musgraves are Collaborating on a Shoppable Moodboard
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Small Business Newsletter Platforms
Mailbob Helps Business Owners Build Newsletter Programs
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Toaster Pastry Prediction Platforms
Prop-Tarts Challenges Pop-Tarts Fans' Intuition
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
AI Party Planning Assistants
PartyKit Ensures The Little Details are Taken Care of
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
AI-Assisted Job Hunting Features
LinkedIn Job Collections Use AI for Tailored Categories
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Creator Economy Tool Directories
Creator Economy Tools Offer Over 1,000 Resources
Problem-Based Website Ideas
Painkiller Ideas Offers a Database of Real Consumer Problems
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Text-to-Image AI Apps
The Bonkers App Quickly Creates Images using AI
Email Outreach Programs
Cold Email Outreach Uses Gmail to Engage More Potential Clients
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Business Idea Keyword Checker
Build the Keyword Helps Find Keyword for Optimal Traffic
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Digital Brainstorming Tools
Card Buddy Serves as an Online Space to Visualize Ideas and Thoughts
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Cross-Platform Content Tools
Spindle Helps by Producing Engaging Content Across Platforms
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Entrepreneurial Mentorship platforms
GrowthMentor Connects Individuals for 1:1 Support
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Luxury Bridal Rental Platforms
P.S. Bridal Rental Lets Brides Rent Out Their Own Wedding Dresses
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Org Chart Visualizers
The Org for Linkedin Provdies a Glimpse of a Company's Structure
Competitor Tracking Insights
Campana Offers Insights into Your Rivals' Strategies
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Layout-Enhancing Copywriter Tools
Copyframe Helps Writers Present Their Work to Clients
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
AI Website Strategists
AI Steve Can Offer Advice and Insight in a Few Simple Clicks
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Omni-Channel Recruitment Services
Appcast Debuts a Comprehensive Recruitment Marketing Solution
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
Blog Post Generators
Hubrank Helps Create Posts for Niche Topics with an Emphasis on Strong SEO
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Privacy-Enhancing Social Features
Pinterest Launches the New Safety Features for Young Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Professional Networking Platforms
Peerlist Helps Individuals and Businesses Create Profiles
Efficient Picture Search Tools
Bookmarks Ninja Has Advanced Indexing Capabilities to Find Photos
Entrepreneurial Community Building
VenturePals Steps in to Help Solo Entrepreneurs Find Community
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Customizable Screenshot Tools
Picyard Makes Screenshots Beautiful for Social Media or Blogs
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal
All-in-One Event Planning Tools
Event Penguin Allows Users to Plan Seamless Events
Image Library Search Engines
Organiser Will Help Users Navigate Their Image Libraries
Streamlined Decision-Making Platforms
Wunderboards Aims to Adds Simplicity and Creativity to Work
Unconventional Daily Calendars
With Calendiary, Users are Encouraged to Share Their Personal Story
Effective Keyword Alerts
Notikey Alerts Users When Their Keywords are Used on Forums
Website Bookmark Extensions
Basic Bookmarks Helps Keep Your Links Personalized
Streamlined Start-Up Job Searching
Startup Jobs by Binh Pham is a Community for Job Seekers
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it