It has been said that during times of serious recession, there is always one thing that people will splurge on, and lucky for the OPI innovations on the market, it happens to be creative cosmetics.
OPI is a lusted-after line of lacquers that has brought clever titles and cool colors to their iconic curvy bottles while collaborating with the likes of comic book characters, television shows, singing superstars and even computer companies. Founded as a family business, the company is ran by CEO George Schaeffer along with his 'color forecaster' Suzi Weiss-Fischmann, constantly predicting upcoming nail trends and tricks to pump up basic polish.
The OPI innovations continue to set and supercharge the standards for cool nail polish protocol and produces nothing less than the bottled best to put style at your fingertips.
18 Opulent OPI Innovations
18
Alice in Wonderland Polish
The New OPI Alice in Wonderland Nail Polish Collection
17
Ogre Manicures
The Opi 'Shrek' Nail Polish Line is Enviously Green
16
Bottled Megastar Manicures
The New OPI Katy Perry Nail Polish Line will be Divalicious
15
Matte Nail Polish
O.P.I Releases Subtly Cool, Non-Shiny Colors For Fingernail Tips
14
Children's Characters Lacquers
The Muppets OPI Collection is Fun and Colorful
13
Ancient Nail Lacquer
This OPI Black Shatter Nail Polish is Ultra Hot
12
Candy-Coated Manicures
The Candy Sprinkles Nail Art by Algae Veronica Looks Delicious
11
Artfully Customized Laptops
Dell Design Studio Gets Artistic With MLB and OPI
10
Vaudeville Nail Polish
The OPI 'Burlesque' Collections Will Bring Sultry Glam to Your Nails
9
Minute-Made Manicures
Chic Print for Nails by Sephora Polish Your Nails in a Snap
8
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
7
Pirate Manicures
On Stranger Tides OPI Nail Polish is Inspired by the Carribean Ocean
6
Choir Cast Cosmetics
Have Fun With the Glee Nail Polish from Sephora by OPI
5
Pop Megastar Manicures
Glam Up Your Teeny-Bopping Fingers with the Justin Bieber Nail Polish
4
Socialite Nail Art
These Gossip Girl Nail Polish Colors are For Die-Hard Fans
3
Bieber Fever Fingers (UPDATE)
Justin Bieber OPI Nail Polish Releases 8 Charitable Shades
2
In-Store Manicures
Touch Up Your Nails With the Sephora Nail Studio Art & Lacquer Services
1
Laquerific Laptops
Dell and OPI Join Forces to Create Colorful Nail Polish PCs
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
Remixed Nail Polish Collections
The OPIcons Collection Reimagines Iconic Shades Like Funny Bunny
Nostalgic Crayon-Inspired Jewelry
Nadine Ghosn Crayola Pack Collab Debuts as Limited Edition
AI-Powered Manicure Machines
Umia Offers Personalized Nail Care in Under 20 Minutes
High-Pigment Lip Oils
MAC Lipglass Cushion Provides the Shine of a Gloss Minus the Stickiness
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Glamorous Sports Collabs
Glamnetic x Fanatics Collection Brings Game-Day Energy to Your Fingertips
Soak-Off Nail Gels
Bio Sculpture's Colour Builder Gel is Designed for Professionals
Water-To-Oil Lip Tints
Laneige Unveiled the 'JuicePop Box Lip Tint'
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Holiday-Themed Nail Polish Campaigns
Beetles Gel Polish Presents 'Mani Time with Mom'
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Crystal-Encrusted Eyewear
the Oakley x Swarovski Sunglasses Sparkle with 867 Gems
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Robotic Manicure Machines
10Beauty is Bringing Five-Step Manicures to Ulta Beauty
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
Festive Hair Gift Sets
The OLAPLEX Holiday Haircare Kits Range Features Best-Selling Favorites
Glossy Gel Lip Liners
MAC Cosmetics' Lipglazer Glossy Lipliner is Lightweight & Plumping
Sandal-Inspired Nail Polishes
The Birkenstock Nail Polish Collection is Plant-Based
Ice Cream Press-On Nails
Magnum x Naomi Yasuda Partner for Delectable 3D Press-On Nails
30-Second Nail Printers
30 Sec Nails Rapidly Prints Custom Graphics Directly onto Nails
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Celebrity-Endorsed Nail Polishes
OPI's New Sheer Gel Shade 'Put It In Airplane Mode' is Viral
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Crime-Inspired Press-On Nails
The Aprés x Liquid Death Collab Shares Essentials for Killer Nails
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Noir-Inspired Luxury Cosmetic Collections
Chanel Debuts the Alluring Rouge Noir Collection
Soda-Inspired Beauty Sets
The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color
Tactile Gel Manicures
Braille Nails Brings Braille into Nail Salons to Boost Beauty Inclusivity
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Cooling Creamy Lip Oils
Glossier Lip Glaze is Said to Be "the Next-Generation Lip Oil"
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Nail Polish Brand Expansions
Nails.INC Polishes Rollout into Canadian Retail Stores
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
Tech-Infused Living Room Sofas
The Sofology Allure Sofa Range Responds to Consumer Lifestyles
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Nail Polish-Inspired Cupcakes
The Gourmet Grocery Collection Inspired Baked by Melissa and essie
Jet-Black Ice Creams
Jeni's and Cj Hendry Created OPAQUE to Explore Flavor and Color
Jelly-Like Lip Glosses
NYX Introduced the 'NYX Jelly Job' in 16 Shades
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Color-Changing Shower Gels
Lush's Cherry Pop Goes from Green to Romantic Red for Valentine's Day
Skincare-Inspired Blonde Haircare Products
Blacklight Blonde Science Was Developed by Oligo
Beauty Design Apps
Nail AI Generates And Lets You Try Nail Designs Virtually Before Use
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Seasonal Hair Care Campaigns
OLAPLEX Celebrates No.7 Bonding Oil with Winter-Focused Initiative
Citrus-Inspired Press-Ons
The Sumo Citrus x Chillhouse Collection Simplifies Summer Manicures
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Portable Nail Balms
essences's JUICY NAIL Nail Balm Nourishes Nails on the Go
Y2K Weather-Report-Style Skincare Campaigns
JUNOCO Launches a 'Dry-Cuticle Season' Forecast Ad
Makeup-Inspired Colorfuldevices
Lipstick Mechanical Keyboard Highlights Glam with Cosmetic Hues
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
Nail Polish Restaurant Partnerships
OPI and Wingstop Partnered to Encourage Manicures and Snacking
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Modular Nail Systems
Modul's Nails are Designed to Click On and Click Off
Dual-Function Hair Sticks
Color Oops Offers a Stick That Protects Skin and Styles Hair
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Wet-Pressed Powder Highlighters
Kosas Launches the 'Shiny Objects' Range
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Beauty-Infused Oral Care Events
Colgate's Toronto Optic White Renewal Launch Was Hosted at Lip Lab
Makeup Vending Machines
Irá Booth Offers On-the-Go Makeup with Style and Technology
Liquid Nail Patch Products
Essie is Marketing Its Groundbreaking Break Fix Liquid Nail Patch
Pastry Chef-Approved Nail Polishes
The Sally Hansen x Dominique Ansel Nail Edit Kits are Chic
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Science-Driven Nail Care Systems
Dazzle Dry Has Been Recognized Fast Company for Its Innovation
Culture-Inspired Lip Shades
The Plasma Lip Compound Tinted in Fortune Celebrates Luck and Elegance
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
At-Home Hair Color Creators
ColorBox by Zuvi Uses Color Theory to Make Custom Shades
Luminous Gloss-Inspired Installations
e.l.f. Cosmetics x NYLON Partner for a Miami Art Week Piece
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Innovative Mascara Applicators
Cleo Represents a Departure from Conventional Mascara Applicators
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Diamond-Inspired Personal Care Capsules
VOESH Professional Debuts the Noble Diamond Collection
Rich Functional Nail Polishes
Bio Sculpture Has Introduced The Deep Edit Collection
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Curated At-Home Nail Kits
The Sally Hansen Nail Edit Helps to Recreate Salon-Quality Styles
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Gel Nail Holiday Collections
Huephoria™ Celebrated the Holidays with a Limited-Edition Collection
AI Nail Designs
Nail Designer AI Generates Personalized Nail Designs Instantly
AI Nail Art Generators
Nail Designs Co Uses AI to Generate Personalized Nail Art Creations
Culinary Nail Polish Collections
The DND Yes Chef! Kits Pay Homage to the Heat of the Kitchen
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Children's Entertainment-Inspired Nail Polishes
ORLY Color Labs Partners with Yo Gabba Gabbaland!
Salon-Quality Gel Nail Polishes
Ardell 1 Step Gel Polish Brings Salon Results to Home Manicures
Official Mascot Manicures
gel by essie is the Nail Polish Partner of the New York Liberty
Contraceptive-Themed Press-Ons
The Chillhouse x Opill Collab Celebrates Self-Care as Health Care
Shimmery Lip Balms
ColourPop Extends the 'Fresh Kiss Glossy Lip Balm' with Shimmer
Glow-In-The-Dark Nail Lacquers
Mooncat Introduces 'The Avatar State' Nail Polish
Nourishing Press-On Nails
The Sally Hansen Salon Effects Perfect Press-On Nail Collection is Vast
Summer-to-Fall Nail Polishes
The Gelish x Morgan Taylor Living Out Life Range Has Six Shades
Spring-Inspired Nail Polish Kits
Beetles Gel Polish Debuts Its Taste of Spring 2026 Collection
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
Hydrating Non-Sticky Lip Oils
Revolution Beauty Pout Lip Oil Comes in Seven Colors
Lip Oil Sticks
A Swipe of MAC Cosmetics' Sugar Crystal Lip Oil Stick Releases Emollient Oils
Performance-Driven Nail Care Collabs
ORLY is the Official Nail Partner of the WNBA’s LA Sparks
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Smokey Eye Liners
NYX Professional Makeup Launched the Epic Inky Stix Cream Gel Eyeliners
Polish-Free Manicure Systems
Bare Hands Calls Attention to the Dry Gloss Manicure Kit
Gold-Flecked Cuticle Serums
OPI Good as Gold Cuticle Serum Features Mood-Boosting Scent Tech
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Frosted Rose Nail Lacquers
Essie Debuts Two Sophisticated Shades for Fall Transitions
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Vibrant Multifunctional Nail Salons
Tigg Coll Designs the Bright Cona Coffee Bar and Nail Salon
Professional-Grade Luxury Care Products
FASHIONPHILE Launched the Investment Protection Collection
Two-Step Nail Systems
Essie's Gel Couture Collection Delivers Salon-Quality Results at Home
Four-In-One Nail Polishes
Nails.INC Has Introduced a Groundbreaking Product — It’s Topless
Sparkling Nail Support Polishes
The Londontown Glow Getter Nail Luminizer Supports Healthy Nails
High-Performance Solid Cosmetics
Groupe GM Introduces Solid Labs for Solid Cosmetic Production
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Magnetic Nail Polish Strips
Color Street's Velvet Lounge Collection Has Metallic-Infused Finishes
Blurring Nail Treatments
ORLY Nail Retouch Swipes on for a "Your Nails, But Better" Finish
AI Beauty Tools
NailArtist Generates Custom Nail Designs From Photos Or Style Prompts
At-Home Gel Polish Systems
OPI's GELement is the Brand's First Gel for DIY Consumers
Hot-Pour Manufacturing System Expansions
SV Labs Aims to Help Global Brands Scale Faster
Puzzle Cube-Inspired Nail Kits
ORLY x Rubik's Sets Create Fun, Color-Blocked Manicures
Vibrant Fuchsia Lipstick Shades
Nikol Beauty Has Expanded Its Popular Shiny Velvet Cream Lipstick