Unsurprisingly, the October 2023 branding list spotlights many activations that feature fall-favorite flavors—especially of the pumpkin spice variety. Gay Lea plunges fully into the flavor hype with a seasonal pop-up experience, titled 'The Pumpkin Spice Cafe by Gay Lea.' The temporary activation (running through October 1st) celebrated the brand's highly anticipated Pumpkin Spice Coconut Whipped Topping. DAVIDsTEA also continues the spirit of Fall with a new collection that includes he Pumpkin Chai, the Organic Ashwagandha Pumpkin Powder, the Pumpkin Earl Grey, the Pumpkin Sachet Wheel, and the Organic Pumpkin Pie Matcha.
The October 2023 branding round-up also spotlights a homage to Family History Month. The National Genealogical Society (NGS) and Vivid-Pix are embarking on a nationwide tour in October that emphasizes family heritage, memory keepsakes, and Vivid-Pix's Family Matters Program and the brand's Memory Station.
Top 60 Branding Trends in October
60
Luxury Ready-to-Wear Brands
KZ_K Studio Has a Unique Approach to Fashion, Inspired by Architecture
59
Streetwear-Branded Laptop Designs
A BATHING APE® & ASUS Introduce the Vivobook S 15 OLED BAPE®
58
Culturally Inspired Streetwear Collaborations
Goodfight Joins Vans for a Vault by Vans Collection
57
LEGO Advent Calendars
The LEGO Group Launches Four Advent Calendars for the Holiday Season
56
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
55
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
54
Ketchup-Colored Interior Paints
Lick Paints Created a First-of-Its-Kind Color with Heinz
53
Seltzer-Inspired Nail Polishes
White Claw and Nails.INC Created a Nail Polish Collection
52
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
51
Exquisite Autumn Candle Collections
Dans Un Jardin Boasts Six Distinct Candle Scents for Fall
50
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
49
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
48
Handcrafted Seratonin Boosters
Chill the F* Out by Apothékary Relieves Everyday Stress
47
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
46
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
45
Pumpkin Spice Cafe Pop-Ups
Gay Lea Introduces a New Fall-Ready Product and a Seasonal Pop-Up
44
Caviar-Paired Crisps
The Pringles x The Caviar Co. Crisps and Caviar Collection Elevates Snacking
43
Comprehensive Acne Management
Envio®️ Recognizes the Link Between Mental Wellbeing & Skin Health
42
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
41
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
40
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
39
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
38
Pumpkin Spice Cereals
Magic Spoon Releases a Special Fall Flavor of Its Cereal
37
Pumpkin-Inspired Tea Collections
DAVIDsTEA Launches into the Spirit of Fall with a New Collection
36
Crowd-Created Vodkas
Degen Distillery Co-Creates Spirits with a Community of Innovators
35
Nostalgic Non-Alcoholic IPAs
Stay Classy by Bellwoods Brewery Takes Cues from Retro Stubbies
34
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
33
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
32
AI-Powered Drive-Thrus
Checkers Collaborates with Hi Auto to Streamline the Drive-Thru Experience
31
Ready-to-Enjoy Tex-Mex Meals
These Old El Paso Ready Meals are Perfect for One or Two Diners
30
Resilient Recyclable Paper Packaging
ProAmpac ProActive Recyclable RP-1000 HB is Durably Made
29
Energizing Mental Clarity Support
Apothékary's Blue Me Away is a A Zero-Caffeine Energy Booster
28
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
27
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
26
Cocktail-Inspired Couture
Christian Siriano Spring/Summer 2024 Has Designs Inspired by Gin
25
Architectural Sugar Sculptures
Kellogg's Worked with Artists to Create 'A Story of Salt and Sugar'
24
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
23
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
22
Bubble Tea Costumes
Spirit Halloween & Kung Fu Brew Created Boba-Inspired Halloween Outfits
21
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
20
Athlete-Founded Nostalgic Bubblegum
Bubblegum Kids Was Founded NHL Player Zach Hyman & His Brother
19
Film-Inspired Cocktail Kits
METAXA Draws Inspiration from My Big Fat Greek Wedding 3
18
Playlist-Paired Candle Launches
Nose Best Offers Candles with Their Own Playlits and Cocktails
17
Comprehensive Gardening Brands
Gardenuity Boasts Patent-Pending Match Technology
16
Kid-Friendly Menstruation Books
Kt by Knix Launched a First-of-Its-Kind Book About Periods
15
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
14
Traveling Family-Focused Campaigns
NGS and Vivid-Pix are Celebrating Family History Month
13
AI Chat Metaverses
Hello Kitty Seven Wonders Lets Fans Chat with Hello Kitty via ChatGPT
12
Sandwich-Inspired 70s Decor
The Retro Schlotzsky's Sandwich Studio Line Honors an Iconic Menu Item
11
Energizing Dry Body Brushes
Keys Soulcare's Energizing Dry Body Brush is a Valuable Skincare Tool
10
Music Educator-Inspired Guitars
Epiphone & Marty Schwartz Team Up for a Signature Artist Guitar
9
Celebratory Cheesy Snack Cakes
Milk Bar's Cheetle-Infused Birthday Cake Celebrates Cheetos' 75th
8
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
7
Retrospective Lip Balm Collections
The 50th Anniversary Vault Collection Features Iconic Lip Balms
6
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
5
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
4
Cheesy Board Games
Babybel and Hasbro Created a Cheesy Version of the Candy Land Board Game
3
Expansive Design Projects
favourized Partnered with Kinzo to Highlight a Number of Projects
2
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
1
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
Related Ideas
Candy Bar-Inspired Backpack Designs
Sprayground Collaborates with Reese's on a Decadent Backpack
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Modular Home Decor Collections
Keeps Presents the New Limited Off-Cuts Line of Designs
Light Therapy Face Masks
Seungeop Lim Designs This New-Age LED Mask for COZCORE
Video Game Ice Creams
The Super Mario x Baskin-Robbins Collection is Arriving in Japan
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Recycling-Friendly Pump Designs
The P&G Product Pump Design Can Be Recycled without Disassembly
Rock Band Athletic Wear
Roark and Black Sabbath Unveil Thrilling Active Collection
Garden-Centering Urban Townhouses
This Vietnamese Home's Layout is Arranged Around an Inner Garden
Cooling Gua Sha Products
SKINBYVEE's Gua Sha Cryo Stick Set Helps With Lymphatic Drainage
Stylish Earbud Colorways
Beats Debuts the Studio Buds+ in Pink and Silver Metallic
Chewable Terpene Ranges
Curio Wellness Embraces the Terpene Edible Category
Latin American-Inspired QSR Merch
Latest Starbucks Merch Celebrates Latin American Culture
Pop-Up Postal Service Events
The Japan Post Service is Hosting the Zukkyun♡Post Office Pop-Up
Exquisite Autumn Candle Collections
Dans Un Jardin Boasts Six Distinct Candle Scents for Fall
Handcrafted Seratonin Boosters
Chill the F* Out by Apothékary Relieves Everyday Stress
Pet-Matching Trench Coats
Greenies & Christian Siriano Made HOUNDSTOOTHLESS for Pet Parents & Pups
Flavor Exploration Coffee Pods
Zavida Coffee Roasters is Introducing New Keurig Pods
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Spiked Iced Coffee Lineups
Dunkin’ Spiked is a New Line of Hard Ice Coffee and Teas
Elevated Anime-Inspired Home Decor
The Nendo Pokémon Mosaic Collection Has 75 Pieces
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
BMX-Inspired Fashion Collections
Vans Partners with BMX Athletes Perris Benegas & Dennis Enarson
LED Acne Treatment Patches
Riki Miracle Targets Inflammation and Bacteria in Troublesome Spots
Gifting-Ready Chocolate Products
The Mars Wrigley 2023 Christmas Collection Arrives in September
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
Mexican Flower-Inspired Cocktail Bars
Kelly Wearstler Designs the Dahlia Bar's Blush Interior
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Pumpkin Spice Licorice Candies
RED VINES Pumpkin Spice Twists Capture the Essence of Fall Flavor
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
Affordable Cannabis Brands
Dizzies Boasts Various Cannabis Options & a Vibrant Packaging Aesthetic
Thursday BOGO Offers
Starbucks Debuts "ThursYays" BOGO Offer for Rewards Members This September
Bear-shaped Bluetooth Speakers
The Iconic BEARBRICK Collectible Toy is Now a Functional Speaker
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Next-Gen Laundry Capsules
Unilever Launches a Powerful and Sustainable Laundry Capsule
Refillable Designer Candles
Diptyque Explores the World with its New Refillable Candle Capsule
Video Game-Themed Canned Coffees
The Boss Coffee Legend of Coffee’s Origin is Zelda-Inspired
Collaboration QSR Canned Cocktails
The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty is Low-Cal
Dog-Friendly Board Games
The Dog’s Best Friend Game Incorporates Enrichment and Training
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Bar-Quality Cocktail Blends
Fever-Tree Launches the Two New Cocktail Mixer Flavors
Cutting-Edge Concentrated Serums
The Neora Advanced SIG-1273 Serum Combines Science & Nature
Illumination-Focused Skincare Advent Calendars
Valmont Unveils Its Winter Illuminations Calendar
Tomato-Scented Candles
Poured Candle Bar Embraces Tomato Girl Summer with This Candle Offering
Collaborative Graphic Streetwear Series
Dockers and Zalando Join Forces on a New Collection
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Zero-Waste Refillable Candles
Filz Makes Premium Plant-Based Candles That Refill in Seconds
Candle-Shaped One-Hitter Glass Pipes
Edie Parker Has Debuted a Whimsical Candle-Shaped One-Hitter
Friendship-Focused Party Games
Catch the Vibe is a Battle to Prove Who Knows Their Friends Best
Vintage Americana Fall-Ready Fashion
Universal Works Unveils Far From Memphis for FW23
Superfood Jelly Lip Balms
GloWish Super Jelly Lip Balm is Nostalgic and Nourishing
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Saffron-Powered Supplement Lines
Genuine Health Introduces a Saffron Supplement Trio
Customizable Boba Bottles
Frazy Boba Tea is Ready to Enjoy After Adding Water
Soda-Flavored QSR Gelatos
Taco Bell MTN DEW Baja Blast Gelato is Being Test Marketed
Noise-Canceling Drink Packs
Capri Sun Created Special Juice Packs to Give Parents Peace
Biscuit-Flavored Oat Cereals
Quaker Oat So Simple Carmelised Biscuit Has 100% Whole Grains
Acne-Clearing Daily Supplements
CLEARSTEM Debuted MINDBODYSKIN 2 for Acne Management
University Starter Kits
IKEA Canada Curated a $99 Kit with Dorm Room Staples for Students
Chili Crisp Hummus Dips
This Co-Branded Pumpkin Chili Crisp Hummus Shares Fiery-Hot Flavors
Ultra-Extravagant Watch Designs
Carl F. Bucherer Introduces the Patravi Scubatec Verde
Moisturizing Phyto-Nutritive Creams
Dans un Jardin's Moisturizing Cream Boasts Natural Ingredients
Back-to-School Skincare Kits
Yves Rocher Boasts Two Back-to-School Cleansing and Hydrating Kits
Small Batch Nicaraguan Coffees
Trader Joe's Added Nicaragua La Bastilla Estate Small Lot Coffee
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Squeezable Seasonal Snack Pouches
These GoGo squeeZ Snack Pouches are Limited-Edition
Low-Sugar Protein-Rich Candy Bars
Snickers Hi Protein Low Sugar is Arriving in the UK
Coffee-Themed Gift Sets
Bee Inspired's Wake Up Call Gift Seeks to Awaken the Senses
Everything Bagel Crisps
Pringles Everything Bagel Has Notes of Seeds, Spices and Cream Cheese
Flavor-Filled Bite-Sized Marshmallows
Stuffed Puffs Filled Marshmallow Bites Come in Four Flavors
Equestrian-Inspired Winter Accessories
Stella McCartney Highlights Horse Power for Winter 2023
Recyclable Yogurt Pouches
Dow and Mengniu Debut a New Monomaterial PE Yogurt Pouch in China
Seasonal Sharing-Friendly Chocolates
These Cadbury Christmas Products Have Been Shown Off for 2023
Snackable Freeze-Dried Figs
Trader Joe's Freeze Dried Fig Slices are Great for Snacking
Cereal-Inspired Frozen Waffles
Post Pebbles Waffles Come in Fruity and Cocoa Flavors
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Autumnal Caramel QSR Donuts
The Tim Hortons Dulce Apple Fritter Dream Donut is Here for Fall
Celebratory Cheesy Snack Cakes
Milk Bar's Cheetle-Infused Birthday Cake Celebrates Cheetos' 75th
All-in-One Acne Care Kits
The La Roche-Posay 3 Step Acne Routine is Value-Conscious
Targeted Melanin Skincare
Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions
Football Season Pizza Deals
Little Caesars NFL 4-Quarter Calzony Meal Deal with Pepsi is Low-Cost
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Savory College Student Packs
Kraft Mac & Cheese College Care Pack is Great for College Students
Fall-Ready Ice Cream Flavors
My/Mochi Brought Back its Fan-Favorite Pumpkin Spice Flavor
Hydrating Protective Blushes
Ciele's blush & PROTECT Shares Non-Nano Mineral-Based SPF Protection
Collaborative Retail Fashion Capsules
Peter Do Joins Banana Republic to Launch a Special Capusle
Fruit-Forward Fall Cafe Menus
The Tim Hortons 2023 Fall Menu Has Sweet and Spiced Flavors
Eco Coffee Advent Calendars
The Blue Goose Coffee Eco Coffee Pod Advent Calendar Has Eight Blends
Branded Aperitif Cocktail Kits
The Aperol Perfect Serve Kit from Cocktail Courier Makes 16 Drinks
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Pumpkin Spiced Oat Milks
Chobani's New Pumpkin Spice Oatmilk is a Seasonal Sipper
Socialite-Inspired Virtual Worlds
Paris Hilton Joins Roblox for the 'Slivingland' Metaverse
Fiery Flavor-Packed Chips
The Pringles Spicy Range is Arriving in Australia and New Zealand
Fall-Themed Diner Menus
Denny's Fall Menu is Being Launched for a Limited Time
Autumnal Ice Creams
The Harvest Festival Series by Salt & Straw is Full of Fall Flavors
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
Fiber-Rich Ginger Ales
Olipop's Ginger Ale Supports Digestion with Nine Grams of Fiber
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Pumpkin Spice Blondies
Dalci's Free-From Brownies Avoid Artificial Ingredients
Low-Sugar Fruit-Filled Cereals
Catalina Crunch Pairings Come in Two Flavors
Fermented Hybrid Protein Powders
APOLLO II Protein Powder Has an Ethical Formula
Portuguese-Style Villa Restaurants
Otherworlds Designs Terttulia Goa in Panjim, India
Buttery Pork Rind Flavors
Pork King Good Releases the 'Old-Timey Butterscotch Pork Rinds'
Acne-Safe SPF Serums
Ciele's Weightless Tinted Serum is Packed with Protective Benefits
Grab-and-Go Spinach Dips
Summer Fresh's Spinach Dip Has a Separate Compartment with Crackers
Light-Filled City Center Gardens
ROOM + Design & Build Designs the Secret Garden in Vietnam
Pumpkin Pie Acai Bowls
Playa Bowl's New Jack-o'-Lantern Acai Bowl is a Seasonal Breakfast Option
Grilled Cheese-Inspired Burgers
Freddy's New Grilled Cheese Steakburger is Instant Comfort Food
Earthy Tonal Tiled Sheds
LMNL Office Designs the Studio Shed in Brabant, the Netherlands
Italy-Inspired Coffee Pods
The Nescafé Dolce Gusto Italian Inspiration Range Has Two New Options
Custard-Based Pumpkin Shakes
Freddy's Pumpkin Pie Shake is a Seasonal Fall Sipper
Punk-Informed Semi-Permanent Hair Dyes
Heaven by Marc Jacobs Presents its First Beauty Product
Collaborative Coffee Labels
Nuzee and Stone Brewing Launch the Stone-Branded Specialty Coffee Line
Instant Autumnal Oat Cereals
Rude Health Bircher Muesli Apple & Cinnamon is Quick to Prepare
Ancient Herbal Gummies
Himalaya's Ashwagandha Organic Gummies Support Stress Relief
CBD-Infused Drink Mixes
The Bright Energy Wellness All-Natural Drink Mix Has Organic Hemp Extract
Retailer-Themed Breakfast Cereals
The Sam's Club Lucky Charms Cereal Has Blue Diamond Marshmallows
Divisive Frozen Pizzas
DiGiorno Created a Conversation-Starting Pineapple Pickle Pizza
Wildfire-Predicting AI Models
Aalto University Researchers' FireCNN is a Wildfire Prediction Tool
Tranquility-Inspired Lifestyle Collections
Dans Un Jardin's Kälm Capsule is Thoughtful and Serene
Indulgent Back-to-School Cookies
The Insomnia Cookies Back to Campus Collection is Limited-Edition
Softening Candle Moisturizers
Butter LONDON Unveils the 'Chelsea Blooms Manicure Candle'
Bakery-Inspired Popcorn Snacks
These New Joe & Seph’s Popcorn Flavors are Limited-Edition
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Bittersweet Non-Alcoholic Aperitivos
Etota is an Elegant with a Complex Flavor Profile
Convenience Retailer Swag Collections
This Royal Farms Swag Gets Fans Ready for the Fall Season
Autumnal Caramel Pumpkin Cookies
The Crumbl Caramel Pumpkin Cake Cookie is Available Now
Pumpkin Spice QSR Treats
These Wendy's Pumpkin Spice Items Offer a Fresh Take on a Classic
Intense London Roaster Coffees
CafePod Black Velvet Coffee Pods are Nespresso-Compatible
Flexible Low-Calorie Tortillas
The Old El Paso Extra Thin Tortillas Have 96-Calories Each
Exclusive Pumpkin Spice Cupcakes
Susiecakes Introduces the Seasonal Pumpkin Spice Latte Cupcake
Pumpkin Frozen Coffees
Rita's Italian Ice & Frozen Custard is Serving Cooling, Comforting Drinks
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign