These Mother's Day marketing innovations range from virtual Mother's day experiences to mom-themed snack releases.
KFC's virtual Mother's Day experience on Facebook Messenger is a standout and aims to bring families together during social distancing efforts. With ongoing COVID-19 safety measures, many are likely to spend Mother's Day away from loved ones this year. Because of this, KFC is making video chats more memorable and creative with its personalized video chat dinner invitations and custom video chat branded stickers.
Other Mother's Day marketing innovations to note include Fabletics' mother-daughter matching activewear that will donate proceeds to provide children with meals and Kim Kardashian's collaborative Mother's Day fragrance with mom Kris Jenner. The scent is appropriately titled KKW x Kris and is released as part of Kardashian's KKW Fragrance range.
10 Examples of Mother's Day Marketing
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Virtual Mother's Day Experiences
KFC is Offering a Mother's Day Experience on Facebook Messenger
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Mother-Daughter Athleticwear
Fabletics Created Its First Mother-Daughter Clothing Capsule
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Celebrity Mother-Daughter Fragrances
The KKW x Kris Signature Fragrance is Ideal for Mother's Day
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Influencer-Focused Mother's Day Campaigns
Shapermint's Mother's Day Campaign Sees Early Success
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Eco-Friendly Mother-Specific Gift Sets
Lush Cosmetics Debuted a New Line of Mother Day's Products
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Jewelry Brand Cupcake Collaborations
Kendra Scott Worked with Sprinkles on a Mother’s Day Gift Set
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Luxe Floral Spring Candles
Diptyque Has Released Its 'coloring Spring' Collection.
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Premium Mother’s Day Cakes
Paris Baguette’s is Offering Two Premium Mother’s Day Cakes This Year
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Mother's Day Snack Cakes
The New Little Debbie Mother’s Day Cakes Come in Strawberry and Lemon
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Custom Mother's Day Videos
This KFC Video Boasts a Provocative Version of the Chickendale Dance
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Hidden Produce Markets
The Secret KIND Farmers Market Invites Visitors to Shop Free of Charge
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
Pizza-Branded Dad Promotions
Boston Pizza Introduces 'Za for Pa Father's Day Gift Shop'
Mom-Inspired Candle Lines
Candier Gears Up for Mother's Day with a special range of candles
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Father's Day QSR Promotions
This Burger King Father’s Day Promotion Offers a Deal for Dads
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Baby-and-Mom Skincare Gift Sets
Burt's Bees Boasts a Nourishing Baby and Mom Gift Set
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Floral Cookie Gift Boxes
The Sugar Plum Happy Mother's Day Chocolate Collection Box is Charming
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Mother's Day Tea Sets
VAHDAM India Boasts the I Love You Mom Assorted Tea Set
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Fortune Cookie Flower Bouquets
P.F. Chang's Created a Heartfelt, Funny & Edible Mother's Day Gift
Romantic Donut Ranges
These Krispy Kreme Valentine's Day Donuts are Made with Hershey's Chocolate
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Kid-Friendly Gift Currencies
DoorDash is Accepting Kid Currency for This Year's Mother's Day
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Low-Cost QSR Family Meals
The KFC Taste of KFC Meal is Available in Select Locations
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Valentine's Family Matching Apparel
These Mother Daughter Matching Outfits from PatPat are Festive
Mother's Day Food Promos
Grubhub and Amazon Prime introduce Mother’s Day promo
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Mom-Friendly Hotel Programming
Hotel X Toronto is Hosting Fun Activities for Mother’s Day Weekend
Fruit-Infused Vodka Waters
Mom Water Features Zero Carbs, Zero Sugar & Flavors All Can Enjoy
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Artisanal Mom-Approved Chocolates
The Mother’s Day 16-Piece Truffle Collection is Indulgent
Family-Focused Meal Kits
Home Chef's Family Menu Features Meal Kits for Families
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Mother's Day Sandwich Promotions
This Subway Mother’s Day Promotion Rewards Gift Givers
Kindness-Promoting Local Business Markets
KIND Snacks hosts the KINDness Market in Toronto
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Carb-Conscious Cafe Pop-Ups
The CarbSmart Café Supports Guilt-Free Treating on Mother's Day
QSR-Backed Holiday Promotions
KFC Launches a Holiday Bucket and Merchandise Shop
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Festive Holiday Meal Menus
The Honey Baked Ham Company Has Launched its Holiday Menu
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Mother's Day Donut Collections
Krispy Kreme Minis for Mom Come in Three Flavors
Farmer Dating App Campaigns
Kraft Heinz Company Highlights the Farmers Only Dating App
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Valentine's Day Sandwich Menus
Panera is Offering a Special Valentine's Day Promotion for Members
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Money-Saving Holiday Meal Deals
The Kroger Freshgiving Meal Feeds 10 for Less Than $5 Each
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Mother-Honouring Brunch Menus
Black+Blue Offers a Special Mother's Day Brunch on Sunday, May 12th
Cozy Maternity Apparel
Carter's Launches its 'Little Planet Mother Collection' for New Parents
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Ready-to-Serve Easter Meals
California Pizza Kitchen Has Added Ready-to-Serve Family Meals
Mom-Celebrating Cafe Products
The Tim Hortons Share Your Love Collection is Here for Mother's Day
Mom-Centric Floral Arrangements
JTV® Teams Up with Bouquet Box for Mother's Day
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Low-Cost Holiday Grocer Campaigns
This Kroger Memorial Day Promotion Offers Enhanced Savings
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Mom-Appreciating Gift Packs
Buttercloud Bakery and Branson's Chocolates Team Up for Mother's Day