These militant marketing innovations range from patriotic beer commercials to custom ice cream flavors that pay homage to fearless soldiers. Celebrating the bravery of troops, these ad campaigns, packaging examples and patriotic products give support to those who battle for the freedom of others.
While this list's car commercials focus on sentimental messaging and emotional stories of soldiers' homecomings, its viral videos aim to raise awareness about the countless war veterans who experience poverty and homelessness after serving overseas.
Other standouts include memorial social media campaigns that commemorate the lives of fallen troops as well as those that aim to educate Americans about the history and heritage of their brave forefathers. Furthermore, a focus on charitable businesses is also present in this list with examples ranging from charitable military apparel to office supplies that raise funds for injured and disabled soldiers.
18 Militant Marketing Examples
From Patriotic Beer Ads to Military-Minded Ice Cream Flavors:
Jana Pijak — Jun 30, 2015 — Social Good
17
Soldier Time-Lapse Portraits
We Are Not The Dead by Lalage Snow is Powerful and Revealing
16
Modern War-Era Photography
This Modern Tintype Photography Transports Viewers Back in Time
15
Army Uniform Teddy Bears
The Matthew Freeman Project Turns Fallen Soldier Uniforms into Plushies
14
Patriotic One for One Apparel
Salute the Brave Donates Clothing to American Military Troops
13
Reminiscent Veteran Portraits
Robin Savage Captured D-Day Veterans at the Locations They Fought at
12
Unsung Soldier Campaigns
The Every Man Remembered Campaign Recognizes WWI Soldiers
11
Inspiring Homeless Veteran Makeovers
This Moving Veteran's Day Video Helps to Restore Hope
10
American Flag Ice Creams
The Independence Oreo Cookie Ice Cream is Filled with Stars and Stripes
9
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
8
Soldier Pop Song Parodies
The US Army 'Call Me Maybe' Cover Launches Off
7
Commemorative Wartime Coins
The Outbreak Royal Mint Coin Marks WWI Being 100 Years Ago
6
Patriotic Gratitude Beers
The 50 Back Beer Company Donates Profits to Veteran Support Charities
5
Soldier Social Media Stories
DDB Paris Introduces the Timeline of Battle in Facebook 1914
4
Military-Minded Deodorant Ads
The Axe Peace Line of Products Preaches Love Over War
3
Soldier-Supporting Office Supplies
Veterans Ink Donates to Non-Profit Operation Once in a Lifetime
2
Patriotic Beer Ads
Guinness' Empty Chair Commercial Salutes Americans in Uniform
1
Happy Homecoming Jeep Ads
This Jeep Super Bowl Commercial is Part of Operation S.A.F.E. Return
Related Ideas
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Gen Z-Focused Beverage Launches
Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Americana Travel Candy Products
These New Products From MWITR Include M&M's and Maltesers SKUs
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Mystery Milk Beverages
Milk2Go's Mystery Flavour Challenges Canadians to Guess the Newest Release
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Globally Inspired Lemonades
Little Maven Lemonade Shares a Classic Refreshment with a Twist
Patriotic Popping Candy Bars
Hershey's Limited-Edition Bar was Made for Summer Holidays
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Cross-Border Condiment Campaigns
Daring Travelers Received Limited-Edition Smuggler Marmite Jars
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Ice Cream-Flavored Iced Coffees
These New Drinks from Victor Allen’s Coffee Come in Two Flavors
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Zero-Sugar Flavored Malt Beverages
Smirnoff ICE is Reaffirming Itself as the OG
Limited-Edition Americana Snack Cakes
These Hostess 4th of July Treats Come in Three Varieties
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Patriotic Boba Drinks
Del Taco Created Three New Independence Poppers for the 4th of July
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Iranian Women-Supporting Lagers
This Craft Lager Pays Tribute to Iranian Women's Fight For Freedom
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Premium Kulfi Ice Creams
Heritage Kulfi Makes Frozen Small-Batch Desserts with South Asian Flavors
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Ice Pop-Flavored Sodas
The Wild Bill's Rocket Pop Soda Has a Classic Flavor Profile
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Patriotic Grocer Dessert Ranges
The Kroger Star Spangled Desserts are Here for the Fourth of July
Cheesy Chili Beers
The Hormel Chili Cheese Brew is a Flavorful Game Day Sipper
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Mesquite Smoked Coffees
22 Salute Blends Support for Veterans with Unique Mesquite Smoked Coffee
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Military-Honoring Pie Promotions
Polly's Pies 'Pie for the People' Campaign Celebrates Soldiers
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Military Children-Celebrating Initiatives
H-E-B is Marking Month of the Military Child This April
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Free Dog Adoption Campaigns
All July, Dog Adoption Fees Covered For Active Military and Veterans
Low-Cost Holiday Grocer Campaigns
This Kroger Memorial Day Promotion Offers Enhanced Savings
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic