These militant marketing innovations range from patriotic beer commercials to custom ice cream flavors that pay homage to fearless soldiers. Celebrating the bravery of troops, these ad campaigns, packaging examples and patriotic products give support to those who battle for the freedom of others.
While this list's car commercials focus on sentimental messaging and emotional stories of soldiers' homecomings, its viral videos aim to raise awareness about the countless war veterans who experience poverty and homelessness after serving overseas.
Other standouts include memorial social media campaigns that commemorate the lives of fallen troops as well as those that aim to educate Americans about the history and heritage of their brave forefathers. Furthermore, a focus on charitable businesses is also present in this list with examples ranging from charitable military apparel to office supplies that raise funds for injured and disabled soldiers.
18 Militant Marketing Examples
From Patriotic Beer Ads to Military-Minded Ice Cream Flavors:
Jana Pijak — Jun 30, 2015 — Social Good
17
Soldier Time-Lapse Portraits
We Are Not The Dead by Lalage Snow is Powerful and Revealing
16
Modern War-Era Photography
This Modern Tintype Photography Transports Viewers Back in Time
15
Army Uniform Teddy Bears
The Matthew Freeman Project Turns Fallen Soldier Uniforms into Plushies
14
Patriotic One for One Apparel
Salute the Brave Donates Clothing to American Military Troops
13
Reminiscent Veteran Portraits
Robin Savage Captured D-Day Veterans at the Locations They Fought at
12
Unsung Soldier Campaigns
The Every Man Remembered Campaign Recognizes WWI Soldiers
11
Inspiring Homeless Veteran Makeovers
This Moving Veteran's Day Video Helps to Restore Hope
10
American Flag Ice Creams
The Independence Oreo Cookie Ice Cream is Filled with Stars and Stripes
9
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
8
Soldier Pop Song Parodies
The US Army 'Call Me Maybe' Cover Launches Off
7
Commemorative Wartime Coins
The Outbreak Royal Mint Coin Marks WWI Being 100 Years Ago
6
Patriotic Gratitude Beers
The 50 Back Beer Company Donates Profits to Veteran Support Charities
5
Soldier Social Media Stories
DDB Paris Introduces the Timeline of Battle in Facebook 1914
4
Military-Minded Deodorant Ads
The Axe Peace Line of Products Preaches Love Over War
3
Soldier-Supporting Office Supplies
Veterans Ink Donates to Non-Profit Operation Once in a Lifetime
2
Patriotic Beer Ads
Guinness' Empty Chair Commercial Salutes Americans in Uniform
1
Happy Homecoming Jeep Ads
This Jeep Super Bowl Commercial is Part of Operation S.A.F.E. Return
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Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Patriotic Celebration Energy Drinks
America 250 Monster Energy Drinks Come in Two Varieties
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Patriotic Flag-Themed Gummy Bears
Haribo Red, White, & Blue Goldbears Mark America's 250th
Vegetal Ice Cream Collections
The Farmer's Market Series by Salt & Straw Has Fresh-Picked Flavors
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Glow-in-the-Dark Marshmallows
Jet-Puffed Jumbo Stars are Extra-Large & Come in Novelty Packaging
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Humorous Indian-Flavored Ice Creams
Deep Indian Kitchen Embarked on an April Fools’ Day Launch
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Nostalgic Iced Tea Flavors
Ryl Tea's Rocket Pop Flavor Celebrate's Summer and Supports Veterans
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Patriotic Americana Energy Drinks
Monster Ultra Red, White & Blue Razz is Only at Casey's
Patriotic Blueberry Beverages
Welch's Sparkling Blueberry Launched in Commemorative Packaging
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Patriotic Social Good Crackers
Cheez-It and Townhouse Partnered with Operation Homefront
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Energetic Hot Sauce Campaigns
Cholula Debuts the Energetic Cho-lu-la! Summer Campaign
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Protest-Inspired Ice Creams
Watermelon Ice Cream Supports Palestine Through Creative Activism
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Authentically Flavored Drink Ranges
Milo's New Refrigerated Beverages Come in Three Varieties
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Edgy Holiday Beverage Campaigns
Dutch Bros Coffee Debuts Its New Beverages for the Holiday Period
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Veteran-Honoring Energy Drinks
Phorm Energy Honor. Educate. Unite. Has a Cherry Slush Flavor
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Performance Tire Brand Campaigns
Goodyear Launched Its Fast Is In Us Global Eagle Tire Campaign
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Ethical Soda Brands
Salaam Cola Combines Commercial Success with Social Activism
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Mission-Driven Craft Cocktail Initiatives
Mission Craft Cocktails Spotlights One Bottle = One Meal
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Patriotic Barbecue Donut Ranges
The Krispy Kreme Stars, Stripes & Sweetness Collection is Vibrant
Cinematic Cereal Branding
The Wheaties Marty Supreme Cereal Celebrates the Upcoming Movie
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Veteran-Supporting Cream Sodas
Arizona Debuts a Chocolate Egg Cream Soda and Charity Project
Celebratory American Avocado Branding
The Latest Avocado Branding from Calavo Growers is Patriotic
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Celebrative Canadian Lager Initiatives
Moosehead Delivers its 'Presidential Pack' Across Canada
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Quintessential American Beverages
Milo’s Tea Company Highlights the Popularity of Iced Tea
Divisive Savory Spread Campaigns
The Marmite Love it. Hate it. Cook with it. Campaign is Cheeky
Refreshing Spirits Campaigns
Refresh Your Season Invites Fans to Make Jim Beam & Lemonade
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round