These larger than life publicity stunts make a big name for the company's that they were created for.
From oversized dolls to 36 foot beach balls, nothing seems off limit in terms of marketing these days, and consumers have never been more entertained by advertising. Though often incredibly expensive, there's no denying that this kind of experimental marketing makes a big splash. Often receiving media coverage in addition to passerby interest, there's no denying the value of oversized marketing tactics.
Though having a large statue of piece to catch people's attention works, many companies have added features to make their stunt more valuable to consumers. For instance, 'Little Marina,' the promotional doll for the Mossimo and Target collaboration, was wired as a wi-fi hotspot, pleasing everyone who came into contact with the stunt.
15 Larger Than Life Publicity Stunts
From Brand Bombing Books to Oversized Fashionista Campaigns:
Courtney Scharf — Aug 10, 2012 — Marketing
15
Branding Bomb Books
Guerrilla Advertising 2 by Gavin Lucas Explores Untraditional Marketing Themes
14
Illusionists Stunts
David Blaine's 'Dive Of Death' Over Central Park
13
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
12
Patriotic Street Plane Campaigns
The British Airways Olympics Ad Encourages Citizens to Stay Put
11
Mysterious Sculpture Stunts
‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa
10
Living Angels Flying Over Italy
Missoni Designed Angel at the Venice Carnival 2009
9
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
8
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
7
36 Foot Urban Beach Balls
Carnival Cruises Publicity Stunt
6
3D HD Projection
Obscura Creates Fantastic Urban Light Shows
5
Gigantic Jockey Publicity Stunts
Paddy Power Coordinates Mass Stunt for the Cheltenham Festival
4
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
3
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
2
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
1
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
Related Ideas
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Colorful Ambassador-Led Global Campaigns
Vans Recently Launched the This is Off the Wall Campaign
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Iconic Furniture Releases
Fasetti is Reimagining Olof Ottelin's Jumbo Lounge Chair
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Life-Sized LEGO Vehicles
LEGOLAND Debuts a New Full-Sized Ferrari Monza SP1 Made with LEGOS
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Perforated Dynamic Cartoonish Boots
MSCHF and Crocs Unveil a Dramatic Yellow 'Big Red Boot'
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Value-Minded Convenience Store Promotions
The Lawson Morisugi Challenge Has Extra-Large Products
Pasta-Inspired Pool Inflatables
The Standard Hotel and Jumbo Unveils the Pool Pasta Floats
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Shoemaker-Backed Oversized Shirts
Vagabond Shoemakers Unveils its First Branded Apparel Collection
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Jumbo Gummy Bear Lollipops
Nassau Candy Launches the Larger-Than-Life Oversized Gummy Bear Pop
Spiky Inflatable Sculptures
Steve Messam Presents His Sculptures During Clerkenwell Design Week
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Inflated-Illusion Ceramic Capsules
Toykyo and HOme Studyo Join Forces on the Blow Up Collection
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Banana Brand Marathon Sponsorships
Chiquita Crowned the 'Official Banana' to Fuel Runners
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10