These larger than life publicity stunts make a big name for the company's that they were created for.
From oversized dolls to 36 foot beach balls, nothing seems off limit in terms of marketing these days, and consumers have never been more entertained by advertising. Though often incredibly expensive, there's no denying that this kind of experimental marketing makes a big splash. Often receiving media coverage in addition to passerby interest, there's no denying the value of oversized marketing tactics.
Though having a large statue of piece to catch people's attention works, many companies have added features to make their stunt more valuable to consumers. For instance, 'Little Marina,' the promotional doll for the Mossimo and Target collaboration, was wired as a wi-fi hotspot, pleasing everyone who came into contact with the stunt.
15 Larger Than Life Publicity Stunts
From Brand Bombing Books to Oversized Fashionista Campaigns:
Courtney Scharf — Aug 10, 2012 — Marketing
15
Branding Bomb Books
Guerrilla Advertising 2 by Gavin Lucas Explores Untraditional Marketing Themes
14
Illusionists Stunts
David Blaine's 'Dive Of Death' Over Central Park
13
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
12
Patriotic Street Plane Campaigns
The British Airways Olympics Ad Encourages Citizens to Stay Put
11
Mysterious Sculpture Stunts
‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa
10
Living Angels Flying Over Italy
Missoni Designed Angel at the Venice Carnival 2009
9
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
8
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
7
36 Foot Urban Beach Balls
Carnival Cruises Publicity Stunt
6
3D HD Projection
Obscura Creates Fantastic Urban Light Shows
5
Gigantic Jockey Publicity Stunts
Paddy Power Coordinates Mass Stunt for the Cheltenham Festival
4
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
3
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
2
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
1
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
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Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Culturally Specific Retail Expansions
ICONSIAM and POP MART Establish a Global Landmark Location
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Platform Statement Shoes
These 8-Inch Flip-Flops Make a Towering (And Pricey) Fashion Statement
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Larger-Than-Life Candy Campaigns
Sour Patch Kids Presents a 15-Foot Inflatable for Hidden Treats
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Miniature Collectible Charms
The Mini Labubu Pin for Love Series Boosts Pop Mart Stock
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Cinematic Travel Campaigns
Marriott Bonvoy Debuts the 'You are the Greatest Souvenir' Campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Artful Motion Toy Sculptures
Nina Chanel Abney Bravo Figures Capture Everyday Icons
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Vibrantly Designed Furniture Series
Fatboy Works with Dusen Dusen on a Special Collection
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Oversized Baking Mascot Installations
This Pillsbury Doughboy Installation is 25-Feet in Height
Gargantuan Digital Lifeguards
INNOCEAN & Shinsegae Property Unveil a Public Safety Initiative
Oversized Chair Structures
Monumental Moving Furniture Turns Chairs into Walk-Through Forms
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign