These larger than life publicity stunts make a big name for the company's that they were created for.
From oversized dolls to 36 foot beach balls, nothing seems off limit in terms of marketing these days, and consumers have never been more entertained by advertising. Though often incredibly expensive, there's no denying that this kind of experimental marketing makes a big splash. Often receiving media coverage in addition to passerby interest, there's no denying the value of oversized marketing tactics.
Though having a large statue of piece to catch people's attention works, many companies have added features to make their stunt more valuable to consumers. For instance, 'Little Marina,' the promotional doll for the Mossimo and Target collaboration, was wired as a wi-fi hotspot, pleasing everyone who came into contact with the stunt.
15 Larger Than Life Publicity Stunts
From Brand Bombing Books to Oversized Fashionista Campaigns:
Courtney Scharf — Aug 10, 2012 — Marketing
15
Branding Bomb Books
Guerrilla Advertising 2 by Gavin Lucas Explores Untraditional Marketing Themes
14
Illusionists Stunts
David Blaine's 'Dive Of Death' Over Central Park
13
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
12
Patriotic Street Plane Campaigns
The British Airways Olympics Ad Encourages Citizens to Stay Put
11
Mysterious Sculpture Stunts
‘The Big Hands' by Nikon is a Ground-Breaking Camera Campa
10
Living Angels Flying Over Italy
Missoni Designed Angel at the Venice Carnival 2009
9
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
8
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
7
36 Foot Urban Beach Balls
Carnival Cruises Publicity Stunt
6
3D HD Projection
Obscura Creates Fantastic Urban Light Shows
5
Gigantic Jockey Publicity Stunts
Paddy Power Coordinates Mass Stunt for the Cheltenham Festival
4
Parachuting Publicity Stunts
'Cow' Sends Noodles and Cash Towards the Heavens
3
Car-Impaling Forks
Royal De Luxe's Amuse Gueule Stunt Advertises IDM's Bulthaup Kitchen Line
2
Massive Mobile Stunts
Microsoft Builds Giant Windows Phone in New York for Marketing Edge
1
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
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Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Culturally Specific Retail Expansions
ICONSIAM and POP MART Establish a Global Landmark Location
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Platform Statement Shoes
These 8-Inch Flip-Flops Make a Towering (And Pricey) Fashion Statement
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Glow-in-the-Dark Marshmallows
Jet-Puffed Jumbo Stars are Extra-Large & Come in Novelty Packaging
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Flagship Value Fashion
Primark expands affordable fashion with a major Manhattan flagship store
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Larger-Than-Life Candy Campaigns
Sour Patch Kids Presents a 15-Foot Inflatable for Hidden Treats
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Miniature Collectible Charms
The Mini Labubu Pin for Love Series Boosts Pop Mart Stock
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Reimagined Art Tours
Kayem's There When it Mattered Most Adds Hot Dogs to American History
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Shoppable Mascot Homes
Pillsbury's Mascot is Inviting Fans into His Modern Doughhouse Revival
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Oversized Baking Mascot Installations
This Pillsbury Doughboy Installation is 25-Feet in Height
Gargantuan Digital Lifeguards
INNOCEAN & Shinsegae Property Unveil a Public Safety Initiative
Oversized Chair Structures
Monumental Moving Furniture Turns Chairs into Walk-Through Forms
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Brazilian Culture Footwear Campaigns
Havaianas 'The Brazilian Flair' Stars Vinicius Junior
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign