I read a Kate Hudson quote about her punching co-star Anne Hathaway with a diamond ring, and it reeled me back to a story we featured on Trend Hunter on the "Killer Engagement" ring that doubles as a weapon. Good thing Kate didn’t have one of those…
"We were really tired, and I had this big rock on my finger ... I whacked Annie in the face so hard," Kate Hudson said.
"She was like: No, no, keep going because she was so into it ... Two hours later, she’s sitting in the back of a car with an ice pack on her face. I was so bad. I really clocked her."
Below is a cluster inspired by Kate Hudson’s surprising choice of weapon, a collection of innovations that aren’t what they first seem to be.
20 Innovations That Aren't What They Seem
19
Diamond Defender
Killer Engagement Ring
18
Urban Camoflouge
Vending Machine Disguise
17
Chocolate Laptop (Part II)
Swiss Post Marketing Campaign
16
Hidden Slip-Ons Inside Sneakers
2-in-1 Shoes by Nat-2
15
The Lettuce Safe
14
Camouflaged Public Art
Los Angeles' Disguised Utility Boxes
13
Street Artist Disguises
D*Face As A Council Worker
12
Popsicles With Hidden Prizes
Frozen iPods
11
Pepperface Edition Palm Defender
Stylish Defense Spray For Women
10
Weapons in Disguise
Lipstick Stun Gun
9
iDisguise
Disguise Your Ipod Nano as a Candy
8
Stun Gun Disguised As Phone
The Immobilizer
7
Hidden Humidor
Assouline's "Havana"
6
Hidden Patio Furniture
Spaceless Stows Under Your Deck
5
Transformer Seafood
These Crustaceans Aren't What They Seem
4
Hidden Speakers
Sonic Impact Speaker Plays Music Through Your Plants
3
Portable Micro Safes
Sneaky Spy Coins Show the Hidden Value of Money
2
Candle with Hidden Storage
'Hold' Tealight Lantern by Sagaform
1
Seats with Hidden Drawers
The Moheli Chair
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Haute Eyewear-Inspired EDCs
The James Brand Launches a Chic Pocket Knife Named Elko
Scientific-Grade Smart Rings
The 'Iris' Smart Ring Offers Actionable Insights into Health
Luxury High-Strength Pocket Knives
The James Brand The Barnes Knife Shows Off New Materials
Collaborative Artistic Pocket Knives
The WESN x The Real Fun Henry & Co. Pocket Knife is Ornate
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Book-Inspired Nail Collections
Olive & June Taps Colleen Hoover for Nails Inspired by Her Books
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Angled Dual-Display Smartwatches
This Apple Watch Concept by Tien Hung Optimizes Efficiency
Insight-Offering Smart Rings
The Vera Ring by Vera Health Provides Suggestions to Improve Health
Nature-Inspired High-End Jewelry Collections
Hey Harper Launched Its New Capsule, Titled ICONS
Branded Technology Alarm Clocks
The Apple Snooze Alarm Clock Concept by Antoine Brieux is Cubic
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Japan-Inspired Wearable Watch Rings
Casio and Stasto Stand Stones Present Timepiece Rings
Romantic Jewelry Brands
Stonehart Boast Stunning and Enchanting Jewelry Pieces
AI-Powered Smart Rings
VTouch, Inc. Introduces the Groundbreaking WHSP RING
Opulent Anime-Inspired Jewelry
U-Treasure Launches the Stunning Pokémon-Inspired Solitaire Rings
Co-Branded Smart Ring Covers
Oura & Equinox Collaborated on a Rest & Recovery Kit
Singer-Collaborative Vibrant Watches
Hodinkee Joins Ed Sheeran and G-Shock on a New Watch
Female-Focused Smart Rings
The Movano 'Evie' Smart Ring Has a Medical-Grade Design
AI-Powered Boxing Bags
The Bhout Bag Fuses Elements of Fitness and Gaming
Progressive Rewritable Tattoos
Keith McCurdy Presents the Magic Ink Tattoo Innovation
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Ultra-Luxurious Pet Collars
Ritani's Pet Jewelry Range is Luxurious, as Well as Eco-friendly
Action Movie Eyewear Designs
The Oakley ECLP23 Eyewear Was Created with Tom Cruise
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Inspired Sparkling Jewelry
MJ Jones Presents the Second Launch of its Pearl Skies Series
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Movie-Themed Swimwear Collections
The ROXY x Kate Bosworth Collection is Y2K Inspired
Snack-Holding Suit Accessories
Hot Pockets Square Arrives Ahead of Prom Season
Hand-Worn Athlete Smart Displays
The 'zIng' Hand-Worn Smart Display by Anuj Pate is Intuitive
Romantic Jewelry Collections
Hey Harper is Launching 'Loops of Love' and the Designs are Exquisite
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Bedazzled Crystalline Mobile Devices
These Samsung x Highsnobiety Products are Swarovski-Studded
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Heartbeat-Mimicking Jewelry
TheTouch Locket Lets a Person Share Their Heartbeat with a Loved One
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Women's Wellness Rings
Evie Ring is a Wearable Seeking FDA Clearance as a Medical Device
AI-Interactive Smart Rings
The AI-Fueled Wizpr Smart Ring by VTouch has Proximity Sensors
Proactively Challenging Boxing Trainers
The High-Tech 'Boxing Buddy' Can Punch You Back
Sculptural Pebble-Shaped Cameras
The 'Ditto' Camera Concept Captures with Holographic Effect
Celebrity-Fronted High Fashion Campaign
Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign
Connected Punching Bag Covers
The I-Percut 'I-Perskin' Offers Insights into Training
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Wearable Avant-Garde Lamps
Rick Owens Presented the Strobe Show Highlighting Bright Helmets
Candy Chocolate-Themed Opulent Rings
M&M's Introduces the Almost Champions Campaign
Ice Cream-Inspired Jewelry
The More is More Collection Was Inspired by Premium Ice Cream Bars
Spring-Ready Sophisticated Streetwear
Kith Spotlights Bryan Cranston in the Spring '23 Collection
Archaeologist Adventurer Timepieces
The Hamilton Boulton Watch is Worn in the New Indiana Jones
Health-Tracking Sleek Wearables
The Ring One Features a Plethora of Tracking Technology
Film-Inspired Pet Rocks
A24 Release the Fan-Favorite Everything Everywhere Pet Rock
Exclusive Sparkling Chunky Rings
Seb Brown Presents a New Series of Boldly Designed Rings
Handmade Elegant Engagement Box
Nature-Inspired Handmade Wood and Resin Engagement Ring Boxes
Health-Empowering Luxe Bag Designs
Bridget Scanlan Designs a New Range of Bags for KYT
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Intentional Modern Day Tools
Inside Then Out Boasts a Line of Elegant & Slick Minimalist Products
Supermodel-Approved Lifestyle Collaborations
waterdrop Partners with Rosie Huntington-Whiteley
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Cozy Cushion-Resembling Luxe Clutches
JW Anderson Presents the Cushion Clutch Bags for FW23
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Grenade-Inspired Table Clocks
The L’Epée 1839 Clock is Designed with Influence from History
Singer-Made Beauty Boxes
Gwen Stefani's Ipsy Box Was Curated by the Singer Herself
Actress-Approved Decor Collections
The Deepika Padukone for Pottery Barn Collection is Exclusive
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
Nature-Inspired 3D-Printed Handbags
Julia Koerner Designs a new Bag Using Algorithms
Women-Centric Boxing Gear
Tussle Gear Boasts a Range of High-Quality Boxing Gear
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Cheeky Metallic Bucket Hats
Belliwelli Released a Chic Hat, in Collaboration with Willow Pill
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Bedazzled Guitar Designs
Kramer Introduces the Lzzy Hale Voyager, Inspired by Award-Winning Artist
Sandwich-Based Diamond Rings
A&W Made an Exclusive Ring Using Quarter Pound Cod Sandwiches
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Deep Ocean-Inspired Statement Jewelry
Maria Nilsdotter Launches the Siren Collection
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Fitness-Tracking Smart Rings
The Ultrahuman Ring Helps Track Health-Related Information
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Streetwear-Branded Punching Bags
Justin Reed Delivers a Custom Chrome Hearts Punching Bag
Industrial Contemporary Family Tables
NOVOCASTRIAN and Britannicus Stone Designs the Hagstones
Honeycomb Paper Charitable Designs
Jony Ice Designs a Red Nose Model for UK's Comic Relief
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Bat-Inspired Kitchen Scissors
OTOTO Presents the New Elizabat Scissors for the Kitchen
Trainer-Approved Fitness Trackers
The iTOUCH Air 4 Jillian Michaels Edition is Limited-Edition
Personalized Celebrity Watch Designs
Artisans de Genève Releases the One-of-a-Kind Neon Project
Science-Backed Facial Duos
The Instafacial Collection Rejuvenates Skin with "Power Molecules"
Reclaimed Brass Jewelry
Rocksbox Redefined Was Inspired by the Imperfect Beauty of Nature
Subtly Luxurious Jewelry Stores
Hollie Bowden Interiors Designs a Rachel Boston Flagship Store
Singer-Backed Jewelry Charms
Phoebe Bridgers Partners With Catbird for a New Charms Collection
NFL-Themed Jewelry Collaboration
BaubleBar and WEAR by Erin Andrews Announce Exclusive Collection
Diamond-Shaped Lipstick Bullets
The Annabelle Edge Lipstick Comes in 12 Striking Colorways
Female Hero Namesake Whiskeys
Big Nose Kate Whiskey Celebrates the Legend of the American West
Charming Time Period-Inspired Furniture
West Haddon Hall Designs the Collection I of Furniture
Plumping Lip Collections
e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit Shares a Signature Look
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
AI-Powered Tennis Racquets
All Design Lab Creates the Hìtëkw Racquet with the Help of AI
Artist-Approved Tech Accessories
Velvet Caviar Partners with Artist Keith Haring on a New Capsule
Brand Staple-Highlighting Luxe Fashion
Kiko Kostadinov Drops the New Rathbone/Newman Capsule
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Stress-Reducing Screenless Watches
NOWATCH Brings the First "Awareable" to CES 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Co-Created Murder Games
White Claw & Netflix Collab on Glass Onion-Inspired Murder Mystery Game
Dining-Inspired Bright Apartments
Holloway Li Renovates a New Home in London's Highbury
Socialite-Inspired Virtual Worlds
Paris Hilton Joins Roblox for the 'Slivingland' Metaverse
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
Automobile-Inspired Wedding Bands
U-Treasure Presents New Wedding Bands Inspired by Honda
Artist-Designed Eyewear Collections
The Geoff McFetridge x Warby Parker Collection is Chic
Handbag Market Expansions
behno Launches New Collection in Partnership with Actress Katrina Kaif
Movie-Inspired Vintage Handbags
Nik Bentel Launches a New Bag Inspired by Wes Anderson's Movie
Outdoor Label-Created Jewelry
The North Face and Maria Black Unveil a Jewelry Capsule
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Empowering Pavé Jewelry
Venus Williams and Reinstein Ross Created the Diamond Match Collection
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Star-Studded Anniversary Campaigns
Cartier Celebrate the Cartier Trinity's Centenary
Celebrity-Starring Skincare Ads
Peter Thomas Roth Recruits Lindsay Lohan for its New Campaign
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Neutral-Toned Acne Patches
Starface Launches a Clear Version of its Iconic Pimple Patches
Fighter-Inspired Smoking Devices
Hitoki Recently Released a Product with UFC Fighter Nick Diaz
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Sentimental Tarnish-Proof Jewelry
Katie Loxton's Jewelry Collection Arrives with Gold Plating
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Personalized Mixed-Cut Rings
Austen & Blake Launch a New Engagement Ring Collection
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Wedding Day Emergency Kits
The Stylish Bride Aims to Alleviate Wedding Day Anxieties with This Kit
Designer Holiday Homeware
Anthropologie Unveils the New Collection with Catherine Martin
Actress-Backed Wine Releases
Cameron Diaz Introduces a New 'Pinot Noir' to the Avaline Brand