I read a Kate Hudson quote about her punching co-star Anne Hathaway with a diamond ring, and it reeled me back to a story we featured on Trend Hunter on the "Killer Engagement" ring that doubles as a weapon. Good thing Kate didn’t have one of those…
"We were really tired, and I had this big rock on my finger ... I whacked Annie in the face so hard," Kate Hudson said.
"She was like: No, no, keep going because she was so into it ... Two hours later, she’s sitting in the back of a car with an ice pack on her face. I was so bad. I really clocked her."
Below is a cluster inspired by Kate Hudson’s surprising choice of weapon, a collection of innovations that aren’t what they first seem to be.
20 Innovations That Aren't What They Seem
19
Diamond Defender
Killer Engagement Ring
18
Urban Camoflouge
Vending Machine Disguise
17
Chocolate Laptop (Part II)
Swiss Post Marketing Campaign
16
Hidden Slip-Ons Inside Sneakers
2-in-1 Shoes by Nat-2
15
The Lettuce Safe
14
Camouflaged Public Art
Los Angeles' Disguised Utility Boxes
13
Street Artist Disguises
D*Face As A Council Worker
12
Popsicles With Hidden Prizes
Frozen iPods
11
Pepperface Edition Palm Defender
Stylish Defense Spray For Women
10
Weapons in Disguise
Lipstick Stun Gun
9
iDisguise
Disguise Your Ipod Nano as a Candy
8
Stun Gun Disguised As Phone
The Immobilizer
7
Hidden Humidor
Assouline's "Havana"
6
Hidden Patio Furniture
Spaceless Stows Under Your Deck
5
Transformer Seafood
These Crustaceans Aren't What They Seem
4
Hidden Speakers
Sonic Impact Speaker Plays Music Through Your Plants
3
Portable Micro Safes
Sneaky Spy Coins Show the Hidden Value of Money
2
Candle with Hidden Storage
'Hold' Tealight Lantern by Sagaform
1
Seats with Hidden Drawers
The Moheli Chair
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Keychain Utility Knives
Elko Gen 2 by the James Brand Rebuilds a Compact Everyday Tool
Athlete-Designed Skating Looks
Madison Chock Launches a Skating Wardrobe Brand
Carrot-Shaped Engagement Rings
Aldi's Mascots Inspired Carrot Gold Engagement Rings
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Expressive Charm Jewelry
Styled by Katseye Celebrates Individuality Through Pandora Charms
Chic Game Day Accessories
ROCKNOT's New Game Day Collection is Showstopping and Personalized
Vintage-Inspired Fine Jewelry Collections
Belle Rêve is a Newly Launched Fine Jewelry Collection
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Nostalgic Crayon-Inspired Jewelry
Nadine Ghosn Crayola Pack Collab Debuts as Limited Edition
Health Protection Smart Rings
The IDR01 Smart Ring Has 18 Sport Modes and More
Bird-Inspired High-End Jewelry Collections
Tiffany & Co. Presents the Bird on a Rock Collection
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Boldly Studded Eyewear
A$AP Rocky Reimagines Ray-Ban’s 'Wayfarer' Silhouette
Ultra-Extravagant Timepiece Designs
Tiffany & Co. Debuts Eternity by Tiffany Watch Collection
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Dynamic Energy-Inspired Luxury Jewelry
Ecksand's Aura Collection is Stunningly Elegant
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Tennis Player Jewelry Capsules
Madison Keys x Brilliant Earth Partner for a Curated Collection
Donut Hole Ring Boxes
Dunkin' is Celebrating National Proposal Day with "I Dough” Ring Boxes
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Wearable Tech Collaboratie Eyewear
Oakley Joins Meta to Launch the Oakley Meta HSTN
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Exquisitely Artistic Vase Collections
Hering Berlin Taps Pierce Brosnan for 'So Many Dreams'
Curated V-Day Jewelry Assortments
Ecksand Launches 'Caught in the Act of Self-Love'
Confectionery-Inspired Ring Designs
Brilliant Earth Partners with Ring Pop on a New Capsule
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Celeb-Styled High-End Jewelry Charms
Pandora Debuts Six New Pandora Mini Charms Styled by KATSEYE
Storytelling-Inspired Exquisite Jewelry Capsules
Tiffany & Co. Debuts Blue Book Hidden Garden
Tennis Fine Jewelry Collaborations
Kinn Studio & Prince Dropped Its Fine Jewelry Tennis Collection
Human-Centered AI Wearables
Even Realities Debuted New Smart Glasses and a Smart Ring
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Cocktail Flavor-Inspired Engagement Rings
Buzzballz Showcases a Non-Traditional Engagement Ring
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & Charms
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Luxe Golf-Inspired Accessories
Ring Concierge x Malbon Present an Exclusive Fine Jewelry Capsule
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Signal-Blocking Wrapper Campaigns
KitKat Break Mode Blocks Smartphone Signals Using Cage Tech
Wearable Charcuterie Accessories
Lunchables' CharcuteRing Makes Snacking a Shared Activity
Whimsical Heirloom-Quality Symbolic Talismans
3 Graces of Gold Debuts the Plot Twist Collection
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Uncomfortable Anti-Tech Rings
The UScellular Pinky Promise Ring Discourages Excessive Phone Use
Sci-Fi Series Jewelry Collabs
Pandora x Stranger Things Features Distinct Motifs from the Show
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Avant-Garde Biomimicry Fashion Designs
Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Singer-Backed Luxurious Jewelry Capsules
Cartier Taps Olivia Dean for Clash De Cartier Collection
Contemporary Military Fashion Brands
Ukrainian Brand RBTNK Reimagines Accessories as War Artifacts
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Hyper-Tough Titanium Multitools
The Hacksmith Industries Smith Blade Has 21 Tools
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Luxurious TV Show-Inspired Jewelry
Pandora Debuts Rules to Love By, in Partnership with Bridgerton
Customizable Statement Accessory Brands
Rocknot Delivers Rhinestone Drama and Convertible Chic
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Refined Vintage Militaristic Fashion
Studio Nicholson FW25 Refines Military Shapes with Textures
Personalized Jewelry Cuffs
kWIT Jewelry's Name Drop Cuff is Eye-Catching and Chic
Mindful Smart Rings
The Pulse Ring Helps to Cultivate Calm and Presence in Daily Life
Statement-Making High-Jewelry Designs
Louis Vuitton Presents the Virtuosity High Jewelry Capsule
Couture Soda Accessories
Diet Coke Canny Pack Turns a Single Can into a Campaign Object
Timeless Statement Frames
Frances Valentine X Caddis Eyewear Unveil Bold, Collaborative Glasses
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Glowing Neon Hair Collaborations
Hally Hair's Collaboration with Sour Patch Kids Glows in the Dark
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
AI-Powered Bio Intelligence Rings
The Ultrahuman Ring Pro Offers 15 Days of Battery Life
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Urban-Inspired Outwear Campaigns
Moose Knuckles is the 'Pulse of the City' for Fall/Winter 2025
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Valentine's Jewelry Exchanges
The JCPenney Ex-Change Turns Once-Loved Pieces into a Fresh Start
Customizable Ring Designs
Slate & Tell’s Toi et Moi Rings Can Be Personalized and Gifted
AI-Guided Health Rings
CUDIS's New Ring with an AI-Agent Coach Launches This Week
Divorce-Inspired Womenswear
The Divorce Collection by Reformation Features Attorney Laura Wasser
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Smart Wearable Accessories
Diesel x Ultrahuman Smart Ring Tracks Biometrics and Lifestyle Metrics
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Note-Taking Smart Rings
The Pebble Index 01 Doesn't Track Health Metrics
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Sparkling Sandwich-Shaped Rings
The Subway Baguette Ring Honors the Classic B.M.T.® Sandwich
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Actress-Supported Jewelry Initiatives
dinh van Taps Aimee Lou Wood for Its Latest Campaign
Diamond-Inspired Personal Care Capsules
VOESH Professional Debuts the Noble Diamond Collection
Hockey-Inspired Jewelry Pendants
Pandora Has Introduced a New Hockey Charm
Film-Inspired Limited-Edition Jewelry Collections
8 Other Reasons Taps Wicked: for Good for Inspo
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Tappable Smart Ring Concepts
Dribble Ring Concept Responds to Taps Instead of Voice Commands
Performance Sneaker Campaigns
Balenciaga Radar Sneaker Campaign Features Katy Perry
AI-Powered Smart Eyewear
Oakley and Meta Join on the Oakley Meta HSTN Smart Eyewear
Kpop Star Drinkware Collabs
Stanley 1913 Launches a Midnight Ruby Collection with Jennie
Dessert-Inspired Fashion Shows
Sensorial Treats Inspired the Inaugural House of Magnum Collection
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Striking Baseball Capsules
Under Armour Unveiled its 'King of Diamonds Baseball Collection'
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Powerful Modern Bridal Collections
HOUGHTON x Albright Debut a Couture-Inspired Bridal Collection
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Creative Frustration Outlets
Punch Your Client Is A Satirical Game For Creative Professionals
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Engagement Ring Claw Games
Dave & Buster's is Making Memorable Engagement Moments for Valentine's
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Aviation-Inspired Pendants
Concierge Diamonds Unveils Its Limited-Edition Diamond Pilot's Pendant
Women-Empowering Cooking Campaigns
Pampered Chef Partners with Kat Ashmore
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Hand-Scripted Initial Pendants
Anne Sportun's Latest Jewelry Capsule is Deeply Personal
Artist-Edition Jigsaw Puzzles
Kinstlertaps Nicole Appel and Ken Gun Min for Its Products
Comedian-Approved Jewelry Collections
Zales Partnered with Chloe Fineman on 'Not Another Candle'
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Ring-Like Wearable Speakers
Yanko Design Introduced The Innovative Ring Speaker Concept
Star Studded Luxury Campaigns
Emma Stone and Hoyeon Star in a Campaign Celebrating Modern Elegance