From crypto giveaway commercials to sporty metaverse bars, this list of impactful Super Bowl ads underscores how brands are leveraging the mega sporting event to reach consumers. Even amidst an ongoing pandemic, Super Bowl LVI is expected to be the biggest advertising event of the year.
A challenging football season has not prevented brands from making good campaign decisions. In light of COVID-19 preventing many fans from meeting in person or attending games, brands that leverage technology to create an environment similar to that will win consumer loyalty and increase brand recognition.
One notable example comes from Discovery, Inc. Each year, the Puppy Bowl is one of the highlights of the Super Bowl and this year, Animal Planet will be speaking to a subset of this group interested in cryptocurrency. Puppy Bowl will introduce NFTs and 5,000 free NFTs have already been dropped to provide users with exclusive access to upcoming drops.
10 Impactful Super Bowl Ads
10
Sporty Metaverse Bars
The Miller Lite Super Bowl LVI Ad is Airing Exclusively in the Metaverse
9
Bread Bowl Rings
Panera is Offering Up Unlimited Coffee for a Year & a Baguette-Cut Ring
8
Consoling Hot Dogs
Dietz & Watson Grills Created "Emotional Support Dogs" for the Super Bowl
7
Puppy Trading Card NFTs
The 2022 Puppy Bowl is Appealing to Collectors with Digital Assets
6
Football-Themed Potato Chips
Lay's Golden Grounds Shares NFL-Inspired Chips for Football Fans
5
Football Game Seltzer Hotlines
The Onda Hotline Returns Just in Time for Super Bowl Celebrations
4
Sports Score Punch Bowls
The Captain Morgan Super Bowl Punch Bowl Integrates Real-Time Game Data
3
Chili Cheese Kegs
Hormel's Chili Cheese-Dispensing Tap is Coming to One Lucky Winner
2
Celeb-Hosted Super Bowl Parties
Groupon and Rob Gronkowski Invite Fans to 'Party Like a Player'
1
Crypto Giveaway Commercials
The FTX Super Bowl Commercial Includes a Bitcoin Giveaway
Related Ideas
Search Engine Football Games
Google's Mini Cup Excites Young Fans for the World Cup
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Super Bowl Clothing Collections
The Savage x Fenty Game Day Collection is Coming
Live Field Goal Campaigns
Rob Gronkowski Will Attempt a "Kick of Destiny" During the Super Bowl
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Locals-Only Super Bowl Parties
The Pepsi Big Game Bash is the Brand's First Locals-Only Party
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Food-Focused Betting Games
Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Local Community-Supporting Partnerships
The NFL and the Shoe Surgeon Launch Youth Activations
Game-Based Pet Adoption Events
Fresh Step Launches a New Event to Connect Cats with Families
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Iconic Soup Football Sponsorships
Campbell's Launches the Chunky FuelUp Tournament
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Canadian Beer Train Debuts
The Coors Light Chill Train Brings Prizes to Toronto for the Big Game
Limited-Edition Soccer Snacks
Lay's FIFA World Cup Potato Chip Flavors Come in Three Options
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Super Bowl Commercial Contests
Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Poop-Themed Game Day Ads
Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Web3 Loyalty Programs
Wow Bao Created a Next-Gen Loyalty Program with Digital Collectibles
Sports-Themed Snack Chips
Postseasoning: The Chip Has a Sweet-Heat Flavor Blend
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Super Bowl Haircut Contests
Doritos is Challenging You to #NameThatTriangle for Super Bowl Tickets
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Blockchain-Based Video Games
Sega Announces Plans to Implement Blockchain Technology Into its Game
Soccer Team-Themed NFTs
Umbro and Equitbl Launch 'The Nations' NFT Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Business-Friendly NFT Tools
Salesforce Introduces NFT Tools to Help Businesses Embrace Web3
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
AR-Focused Holiday Commercials
PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Dog-Friendly Food Ads
Natural Balance Pet Food Made a Marketing Campaign for Pets, Not People
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Reggae Star-Inspired Sports Lines
MUNDIAL & Admiral Sports Release a Line Inspired by Bob Marley
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
AI Football Games
Futureverse's 'AI League' Lets FIFA Superfans Manage Their Own Pro Teams
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Sports Metaverse Communities
FIFA+ Collect Enables Fans to Compete with Licensed Digital NFTs
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Football-Focused Esports Worlds
Roblox and FIFA Launch 'FIFA World' Through Their New Partnership
Digital NFT Slurpee Collectibles
7-Eleven is Launching a New Slurpee-Themed NFT Program on Polygon
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Football-Themed NFT Games
Crazy Crypto Football Combines Blockchain Technology and Sports Gaming
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Tournament-Focused Esports Partnerships
Esports Organization Lionscreed Secures a Deal with Plutus
Promotional Esports Initiatives
Team Liquid Teams Up with Illuvium for Its Blockchain Battler Game
Decaent Super Bowl Cookies
Crumbl Released New Big Game Cookies for Super Nowl Lviii
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic