Fairytales are epic fables told to us as children, but that continue to influence us as we get older. These fairytale innovations show us exactly how inspiring they are and how they continue to inspire.
Whether it's inspiring a designer to fashion a bed out of the book of Grimm or creating a sculpture from a favorite Disney movie, it's apparent that fairytales are heavily influential.
Implications - North American society places huge importance on individual decadence. As this collection of fairy tale innovations demonstrates, childhood fantasies work exceedingly well to satiate this consumer mentality because it makes them feel singular and important. Corporations looking to create better customer experiences can incorporate elements of fantasy and extravagance into products, designs and services.
59 Fairytale Innovations
58
Dark Fairytale Heroines
Disney 'Twisted Princess' Series from Artist Jeffrey Thomas
57
Fairytale Beds
Fantasy Furniture That Lets You Wake Up in a Dream
56
Gangsta Fairytale Stickers
‘Snow's Revenge' Gives Your Macbook Street Cred
55
Luxury For Your Princess
Designer Kids Rooms
54
Fairytale Home Decor
Alice in Wonderland Singing Flowers, Painted Roses & 'Drink Me' Bottles
53
Fairytale Sheets
Bedtime Stories Project
52
Reimagined Fairytale Art
The Fantasy-Filled Photography of Emily Nathan
51
Floral Fantasy Necklaces
The Disney & Swarovski Alice in Wonderland Jewelry
50
Alice in Wonderland Polish
The New OPI Alice in Wonderland Nail Polish Collection
49
Modern Fairytale Shoes
Lauren Tennenbaum Cinderella Pumps are Kryptonite for Fashionistas
48
Fairytale Gowns
NE·TIGER Launches Gorgeous Wedding Dresses
47
Fairytale-Inspired Jewellery
Reinventing Alice in Wonderland Through Accessories
46
Whimsical Porcelain
Jaime Hayon's the ‘Fantasy Collection' is Dreamy
45
Indian Princess Baths
The Alva Park Resort & Spa Features 6-Star Luxury in Costa Brava
44
Disney Princess Laptops
Macbook Cover Has Snow White Holding the Apple Logo
43
Real Fairytale Houses in Trees
Amazon Treehouses
42
Ethereal Fairytale Gowns
Elie Saab Spring Haute Couture 2010 is Whimsical
41
Fairytale Homicides
Julia Murakami's Miniature Murderous Dioramas
40
Fairytale Chandeliers
WhimsicalCollections Handmade Children's Fantasy Lighting
39
Wearable Cinderella Shoes
Plastic Flats from Kartell and Normaluisa Channel Disney Heroine
38
Reillustrated Fairytales
Sneak Peek at Camille Rose Garcia's 'Alice in Wonderland' Art
37
Vintage Fantasy Jewelry
Alice in Wonderland Steampunk Jewelry is a Perfect Unbirthday Gift
36
Designer Fairy Tale Hotels
Maison Moschino
35
Fairytale Makeup
Paul & Joe 'Alice in Wonderland' Collection is Just in Time for the Movie
34
Fairy Tale Fashion Shoes
Footwear by 'Miss L Fire' Fit For Cinderella and Snow White
33
Skeletal Fairytale Statues
Centaur Made of Real Bones
32
Fairytale Lockets
Get the Alice in Wonderland Locket Before it Heads Down the Rabbit Hole
31
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
30
Fairytale Forestography
'An Autumn Story' Places Red Riding Hood at the Edge of the Woods
29
'Shrek' Weddings
Ogre Theme is a New Twist on Fairytale Marriage
28
Fairytale-Inspired Jewelry
Alice in Wonderland Pocketwatch Locket
27
Fantastic Fabergé Relaunches
Fairytale-Inspired, Mystic and Dazzling Jewelry
26
Custom Fantasy Lands
Kindlandia Map Creator Lets You Design Your Own World
25
Mad Hatter Teaware
The Alice Mirror Teacup and Saucer by Torre and Tagus
24
Baby Fairy Tale
$15,000 Carriage Crib
23
Fairytale Headbands
Headwear by WhichGoose Adds Whimsy to Your Wardrobe
22
Disney Princess Phones
Cinderella High-Heel Landline Lets You Talk Past the Stroke of Midnight
21
Psychedelic Glass Hearts
Lovely Multihued Pieces From Tsunami Glassworks
20
Fairytale Sofas
'We are Family' Sofa Channels the Princess and the Pea
19
Creepy Cinematic Dolls
Alice in Wonderland Kubrick and Bearbrick Set Will Scare the Kids
18
Edible Cartoon Art
The Snow White Apple Images Make Us Want to Take a Bite
17
Fairytale Finger Flora
Valerie Hammond Twilight
16
Children's Novel Landscapes
Get Lost in Ciara Henriques' 'The Secret Garden'
15
Fairy Tale Textiles
IKEA-UNICEF Project Benefits Indian Seamstresses and Their Families
14
Fairytale Shot Glasses
Little Kids Themed Stories on Glasses for Grown-Up Kids
13
Cubic Fairytale Architecture
Russia Pavilion for Shanghai World Expo 2010 Inspired by Tradition
12
Fairytale Weddings
Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust
11
Yard-Sized Board Games
Chess Pieces Fit for an Alice in Wonderland Game Experience
10
Fairytale Commercials
Toma Leche Milk Ads
9
Fairy Tale Glassware
"Method of Drinking Fairy Tale" by D-BROS
8
Fairytale Paintings
Alice in Wonderland's Duchess Gets Her Own CASE Painting
7
Fairytale Water
HINT Essence Water "Transforms" for Disney's "The Princess and the Frog"
6
Fairytale Brainteasers
These Disney Pocket Puzzles Will Bamboozle You
5
Classic System Covers
Old Nintendo 64 Creatively Customized Into Princess Peach's Castle
4
Convertible Cribs
Castor & Chouca's Soleil 1,2,3 is a Triple Threat
3
Fairytale Transformers
Frog Becomes Prince When You Add Water
2
Themed Chess Sets
Hockey, Fishing, Cowboys & More
1
Princess Nail Polish
Essie & Judith Ripka Make Line of Jewel-Filled Nail Lacquer
Related Ideas
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through Play
Crossover Bodycare Collections
Lush's Super Fairy Combines Two Fan-Favorite Scents
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Interactive Bedtime Apps
Lullaby Stories Lets Families Create Personalized Bedtime Tales
Miniature Phone Beds
The IKEA Phone Sleep Collection Turns Screen Time into a Nightly Ritual
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Whimsical Castle-Like Brick Sets
LEGO Introduces a Beauty and the Beast Castle Set
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Villain Inspired Fragrance Lines
This Disney Villains Collection Nods to Potions Through Scent
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Animation-Themed Frozen Meals
PuraVida Foods' KidsLife Line Features Disney & Pixar Characters
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Storytelling Jewelry Collections
Pandora Wonders Launches with a Debut Line by Harry Lambert
Design Fantasy Game Manuals
DRÖNJÖNS & DRAGAN Links IKEA Product Names with Role-Playing Worlds
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Magical Kitchen Collection
The Fantasia Cookware Collection Was Launched by Le Creuset
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Whimsical Animation Fragrances
Iconic Characters Inspired Le Monde Gourmand x Alice in Wonderland
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Immersive Cartoon Theme Parks
Six Flags' Looney Tunes Land Brings Classic Characters to Life
Stop-Motion Food Campaigns
Tiny Chef x IKEA Spotlight IKEA's New Falafel Balls
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Character-Inspired Tablet Cases
The Belkin Lilypad iPad Case Turns a Family Device into a Sidekick
Crystal Character Figurines
Swarovski Shrek Home Capsule Turns Movie Characters into Crystal Décor
Textured Gourmand Fragrances
New Perfumes Feature Creamy, Buttery, and Edible-Inspired Notes
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Whimsical Beauty Collabs
For Good x LoveShackFancy Bring a Fairytale Twist
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Imaginative Easter Bakery Ranges
Fiona Cairns Easter Collection Features Handcrafted Treats
Fair Food-Inspired Chocolate Ranges
Maeve Debut the Fantastical Fair Foods Capsule This Summer
Animation-Themed Racing Merch
The Disney x Formula 1® Fuel the Magic Campaign is Character-Driven
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Interactive Story Tools
StoryNest Lets Families Create Personalized Storybooks With AI
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Animated Movie Baked Goods
Lola’s and Disney Partnered on a Series of Sweet Treats
Storybook Travel Agencies
Dr. Seuss Travel Agency Turns Classic Books into Imaginary Destinations
Children’s Audio Stories
AnyTales Provides Calming Audio Fairy Tales To Aid Kids’ Bedtime
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Creative Storytelling Tools
LoveTales Turns Real Relationships Into Illustrated Storybooks
Fantasy Book Vacation Tours
EF Ultimate Break Launches a Fourth Wing-Inspired European Adventure
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Cult-Favorite Animation-Inspired Lighting Effects
Govee Taps Disney's Moana for Inspiration
Personalized Story Creators
Fable Lets You Create Narrated Short Stories With Custom Images
Co-Branded Family-Oriented Events
Disney and Formula 1 Launch Fuel the Magic Campaign
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Franchise IP Platforms
Authentic Acquires Care Bears to Expand Entertainment Ecosystem
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
AI Storytelling Tools
Stories for Children Creates Custom AI-Generated Bedtime Stories
Kids Story Apps
Bear’s Bedtime Stories Creates Personalized Bedtime Adventures For Children
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Personalized Storytelling Platforms
Magical Children's Book Makes Kids the Heroes of Their Stories
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Ai Custom Storytelling Apps
Once Upon a Creates Custom Children’s Stories with Educational Lessons
Tech-Driven Tooth Fairy Trackers
The Tooth Fairy Tracker Features Kiki the Tooth Fairy
Personalized Storytelling Tools
Create Customized Bedtime Adventures For Kids Using Wundr Story
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Interactive Story Platforms
Storytelling App Offers AI-Powered Stories To Engage And Support Kids
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Naming Inspiration Tools
Epic Baby Names Curates Myth-Inspired Options From Homeric Epics
Personalized Story Tools
Child PlayBook Creates Custom Storybooks Using Photos And AI Narratives
Custom Storytelling Audios
'Fairy Tales Narrated With Your Voice' Brings Magic to Bedtime Stories
AI Story Creators
KidTales Turns Ideas Into Personalized Children's Stories Using AI
Publisher-to-Platform Content Ecosystems
HarperCollins and Toonstar Turn Books into Animations
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Personalized Story Creation
StoryMagician AI Creates Custom Children’s Storybooks In Minutes
Storytelling-Focused Accessible App Features
The Efteling App is Providing Subtitles to Stories
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Personalized AI Stories
Tale AI Creates Custom Multilingual Stories With Audio And Personalization
Daily Motivation Tools
Inspirely Delivers Personalized Quotes and Reminders for Daily Inspiration
Holiday Story Animations
The Dunkin’ Little Holiday Munchkin Origin Story Drops for the Season
Imagination Sharing Platforms
Dream Composer Lets You Turn Ideas Into Shared Creative 'Figments'
Encouraging Plush Companions
Slumberkins' Let's Grow Summer Series Encourages a Growth Mindset
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Heritage Botanical Brand Identities
Alina Vadean Unveiled the 'FABLE Tea Identity' Concept
Children Story Creators
Conté Lets Kids Create, Share, And Print Magical Stories Easily
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Custom Kid Storybooks
Storyhero Turns Your Child Into The Hero Of Their Own Story
Nature-Inspired Lifestyle Design
SuperNatural Explores How Organic Phenomena Can Shape Objects
Children's Development Platforms
Social Tales Creates Custom Stories To Support Emotional Learning
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
AI Storytelling Platforms
DearBook Creates Personalized Children's Storybooks Powered by AI
AI-Generated Bedtime Stories
Bedtime Fable.ai Transforms Bedtime Into a Storytelling Experience
Collaboration Cartoon Biscuit Ranges
The Biscuiteers x Disney Collection is Tasty and Whimsical
Glowing Whimsical Storybook Lanterns
Lake + Wells Launches the Fabel Lantern with Glowing Features
Customizable Holiday Decorations
Merry Sparkles Outdoor Decor Features Magnetic Components
AI Story Creators
WonderTale Generates Personalized Bedtime Stories Using AI Technology
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Transformative Storytelling Experiences
ExperienceCraft Turns Content Into Interactive Experiences
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Adult Sleep Stories
Bedtimefable.com Offers Free Bedtime Stories To Help Adults Relax And Sleep
Tradition-Inspired Holiday Cooking Guides
Wyda Presents Techniques Across Five Cultural Traditions
Custom Storytelling Apps
MyHero Creates Bedtime Stories Where Your Child Is The Main Character