Children are becoming as big of a consumer market as their parents and guardians, shown by these examples of global kid-targeted retail. Although they have always wanted the latest toys and gadgets, stores are now targeting kids in a more compelling manner. Whether that means appropriating their favorite cartoons or simple creating a colorful and imaginative environment that looks more like a playhouse than a shop, brands and retailers are becoming more tuned into what makes children tick.
Yet these examples of global kid-targeted retail also speak to their adult companions as well. For instance, the gender-neutral toy store in Harrods addresses parents' concerns for predisposing their offspring to social stereotypes and habits that will stay with them for the rest of their lives. It is important to strike a balance between both customers when creating a retail environment.
11 Examples of Global Kid-Targeted Retail
11
Fairytale Fantasy Retailers
The Bambini by Denis Kosutic Store Appeals to Children's Imagination
10
Bold Yellow Book Shops
Saraiva Bookstore Offers a Vibrant Shopping Experience
9
Nostalgic Anime Boutiques
Get All Your Sailor Moon Products at This Sailor Moon Boutique
8
Immersive Sports Stores
Adidas' 'HomeCourt' Stores Take Sports Retailing to the Next Level
7
Playground Bookstores
Kid's Republic in Beijing Offers a Fun Way to Learn
6
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
5
DIY Toy Vending Machines
The Roto-a-Matic Will Mold & Make a Toy In Less Than a Minute
4
Gender-Neutral Toy Stores
Shed Architects Designs Harrods Toy Kingdom for Both Boys & Girls
3
Kiddie Couture Boutiques
Young Versace Opens in Milan for Label-Loving Toddlers
2
Cardboard Creature Pop-Ups
Stella McCartney Kids Pop-Up Shop Offers a Cute Shopping Experience
1
Starry Toy Shops
The De La Cuna A La Luna Store Boasts a Constellation-Inspired Ceiling
Related Ideas
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Basketball-Themed Candy Toy Treats
The Kinder Joy x NBA Eggs Include all 12 Teams
Globally-Inspired Patterned Furniture
3form Unveils the new Global Expressions Collection
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Blind Box Toy Shops
The Newest MINISO Store in the UK is Full of Mysteries and Surprises
Children's Beauty Collections
Zara Launches a Beauty Collection for Children with Diane Kendal
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Monogram Baby Collections
Louis Vuitton Launches an Expansive Baby Collection
In-Airport Toy Retailers
Toys R Us is Expanding its Retail Presence with Up to 24 Airport Stores
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Modern Children's Furniture Brands
Little Seeds Specializes in Hiqh-Quality Children's Furniture
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Adult-Only Building Block Events
Lego Late Sessions Combine Building Activities & Entertainment
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Theater-Inspired Children's Stores
Vives St-Laurent Designs the Interior of Billie Le Kid
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
International Allergen Introduction Meals
Globowl Introduces Allergenic Foods with Global Cuisine
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Discarded Toys-Created Homes
Wallmakers Designs the Toy Storey Home with Repurposed Toys
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Reloadable Contactless Keychains
Zara is Replacing Single-Use Gift Cards with Keychains
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Elderly Customer-Reserved Retail Zones
JD Announced Exclusive Service Zones for Elderly Customers
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
DIY Kid-Focused Metaverses
Home Depot Launches its Kids Workshops Metaverse on Roblox
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Space-Themed Chocolate Toy Products
The Kinder Joy Space-Themed Collection Includes 12 Toys
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Newly Renovated Fashion Stores
NEIGHBORHOOD Recently Re-Opened Its Shibuya Flagship Store
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Ceramic Tile Boutique Storefronts
Neri&Hu Design the New Piaget Storefront in Hong Kong
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Nutritious School-Targeted Cereals
Nature’s Path EnviroKidz Cereal USDA Organic School-Compliant
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Phygital Membership Programs
Selfridges Unlocked Provides Access to Digital & Physical Offers
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Collaboration Kids Home Decor
The National Geographic for West Elm Kids Collection is Wondrous
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Kid-Friendly Streaming Services
Google TV Added Parental Watchlists to its Smart TV Application
Kid-Friendly Cafe Menus
The Pret A Manger Kids Menu is for Children Aged Four to 10
Play Kidcore Games
Cutedressup Let's You Make Kidcore Dressup Games of Your Dreams
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Chic Baby-Focused Collections
Banana Republic Expands its All-New 'BR Baby' Collection to Canada
AI-Focused LLM Stores
OpenAI is Launching a Store to Help Developers Monetize Their GPTs
Cozy Maternity Apparel
Carter's Launches its 'Little Planet Mother Collection' for New Parents
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids