As parents strive to give their children not only something that piques their interest but also something that's theirs and theirs alone, we're seeing a rise in customized toys as seen in this collection. Moving away from just insignia or name engraving, we're seeing a high number of plush toys being custom made and storybooks that feature the child themselves.
The well-known Tween market has been around for several years, but as brands reach a limit for the product expansion possibilities within this demographic, many have set their sets on children even younger with toys designed for parents to deliver something that can convey their prestige. This extension of the luxury market is seeing unconventional products being made to satisfy a growing demand for one-of-a-kind items.
15 Customized Toys
15
3D-Printed Selfies
Using 3D Printing Technology, Shapify Lets You Print Yourself
14
Self-Constructed Toy Watches
The LEGO Watch System For Adults Lets You Customize Your Own Watch
13
Personalized Children's Storybooks
Each Lostmy.name Custom Story Book is Tailored by Name
12
Customizable Child Cars
The Toyota Camatte Lab at the Tokyo Toy Show 2014 Showed Off Interactivity
11
Customizable Plush Toys
The Mixed Animals by Huzi is Made Up of Interchangeable Parts
10
Personalized Edible Figurines
Mr. Li Will Design an Identical Miniature Version of Yourself
9
Animal-Inspired Children's Chairs
The Elephant Chair from Paloma's Nest is Wonderfully Imaginative
8
Personalized Matryoshka Novelties
This Nesting Doll Puzzle by Manzanitakids is Culturally Modern
7
Custom Kids Stories
'I See Me' Books Creates Personalized Books for Children
6
Personalized Storybooks
Storybots Personalized Storybooks Let Your Child Be the Star of the Plot
5
Custom Plush Toys
These Customized Dolls are Made From your Little One's Artwork
4
Personalized Superhero Figurines
These Superman Figurines are Made to Look Exactly Like You
3
Quirky Sumo Baby Mobiles
PinkCheeksStudios Baby Mobile is Unconventional but Adorable
2
Customized Sci-Fi Action Figures
Star Wars Fans Can Have Their Faces Scanned onto Stormtroopers
1
Monogrammed Playhouse Tents
Etsy's Tip Top Teepee Shop Creates Personalized Designs for Kids
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Oversized Designer Kidswear
Jacquemus' MINI ME Line Shrinks Adult Fashion to Kid-Friendly Sizes
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Light-Up Kidswear
Go-Glow by PatPat Features Fabric-Illuminating Technology
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Whimsical Gnome Toys
My Gnome On The Roam® is an Interactive Toy Range for All Ages
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Bookshelf Board Games
These Classic Board Games are Disguised as Vintage Books
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Childhood Bedtime Story Speakers
The Chishu 2X Audiobook Player by Chanie Liao is Interactive
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Scented Marshmallow Plushies
Build-A-Bear's Make-Your-Own PEEPS Collection Features Bunnies
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Miniature Animated Custom Figurines
Funko Launches the new Pop! Yourself Custom Service
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Storytelling Projector Toys
Moonlite Projects Stories With Added Music and Sounds
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Customizable Book Portraits
Lagom Collections Boasts Personalized Portraits for Your Books
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
NYC-Themed Baby Gift Sets
The Big Apple Baby Gift Set by Estella Features Clothes, Toys and More
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Personalized Video Game Merchandise
MARKET Launches a Personalized 'Call of Duty' Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
DIY Squishy Collectibles
An Elmer's Squishies Kit Creates Customized Surprise Toys
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Toy Block-Inspired Wooden Bookshelves
Waiting Woood Designs the New Rotating Picture Book Rack
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Library Literature Merchandise
Toronto Public Library Debuts Chic Merchandise Including Shirts
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Custom Face Action Figures
The Tron Identity Program Action Figures are Arriving at Disney World
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Gamer-Designed Custom Controllers
Dream Controller Boasts Beautiful and Unique Designs
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Interactive Gift Tags
This Gift-Giving Experience Shares a Personal Video Message from Santa
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
Gamified Nighttime Reading
StoryMate Let's Parents Set Reading Goals for Their Children
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Spring-Ready Tween Dresses
Hayden Girls Offers a Range of Dresses for Tween Girls
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Customizable Student Furniture
Morgan Li Debuted a 'Make It Your Own' Furniture Program
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Vintage Floral Bedding
Pottery Barn Kids and Teen Debut a Floral Collection with LoveShackFancy
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Personalized Cartoon Videos
Cameo Launches a Kid-Friendly Personalized Video Service
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Utilitarian Student-Friendly Bags
Vismiintrend Offers a range of School Bags for Students
Luxurious Bespoke Candles
TAJA Collection: Redefining Thoughtful Gifting with Customizable Candles
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Book Matchmaking Services
Bookwish Offers Personalized Monthly Book Selections
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Sophisticated Premium Bedding
Pom Pom at Home Expands Bedding Collection to Meet Growing Demand
Opulent High-Quality Garments
Nobody's Child Introduces its All-New Premium Collection for Summer
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Transformative Bedtime Storytelling
Zuzu Offers Customizable, Screen-Free Bedtime Stories