The last day of January marks the beginning of the Year of the Horse, which is the perfect time to break out any Chinese New Year fashion that features equines, stars, the color red or any other luck-bringing elements.
Some brands have embraced the coming of the Chinese New Year as an opportunity to introduce a new product as well as wish its consumers wealth and prosperity for the new year. This year the tradition is being carried out by brands like NIKE, Chopard, Givenchy and Bloomingdale’s, which are just a few of the brands that have introduced new watches, shoes and bags in honor of 2014 being associated with the Year of the Horse.
24 Examples of Chinese New Year Fashion
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Equine Zodiac Kicks
NIKE's Year of the Horse Shoes Celebrate the 2014 Chinese New Year
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Zodiac-Themed Designer Bags
NeochaEDGE x Coach 'Year of the Dragon' Accessories
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Vibrant Luck-Bringing Accessories
Givenchy's Red Accessories Celebrate the Chinese New Year
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Holiday-Themed Sneakers
Puma “Chinese New Year” First Round
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Zodiac-Inspired Trainers
New Balance 574 Year of the Dragon Preps for the Chinese Holiday
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Chinese Zodiac Honoring Timepieces
The Chopard LUC XP Urushi Watch Credits the Year of the Horse
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Crimson Zodiac Sportswear
Puma 'Year of the Dragon' Pack Gets Ready for Chinese New Year
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Year of the Tiger Accessories
Prada Designs Goodies for Chinese New Year
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Chinese Celebration Shoes
The Nike Year of the Rabbit Rings in the Chinese New Year
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Retro Rabbit Sneakers
The Air Jordan 7 Year of the Rabbit Puts an Oriental Spin on the Classic Cou
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Reptilian Zodiac Kicks
Converse Jack Purcell 'Year of the Dragon' Celebrates the Animal of 2012
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Reptilian Holiday Shoes
The Adidas Superstar 80s Chinese New Year Sneakers Slither
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Chinese New Year Sneakers
Converse Shoes Add Fireworks to a Classic Design
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Tiger Print Kicks
Converse Extends Chinese New Year Sneaker Release With Golden Tiger Converse
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Celebratory Bunny Shoes
The Nike AF1 Year of the Rabbit Rings in the New Year in Style
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Chinese New Year High Tops
Converse Year of the Dragon Chuck Taylors Feature Fierce Eastern Design
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Reversible Zodiac Beanies
The Kangol 'Year of the Dragon' Trapper Gets Ready for Chinese Holidays
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Holiday-Commemorating Timepieces
Ring in the New Year With the Swatch Year Of The Dragon Watch
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Zodiac-Inspired Sneaks
The Air Jordan 2011 Year of The Rabbit Shoes are Flying Off the Shelves
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Year of the Tiger Kicks
SBTG Feline Fury and Flying Tiger Ring in the Chinese New Year
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New Years Designer Apparel
Celebrate the Holiday With These Stussy x CLOT Firecracker Shirts
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Zodiac Kicks
Nike Year of the Tiger Sneakers Are White & Gold
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Eastern Zodiac-Honoring Totes
The Year of The Horse Tote Fashionably Brings in the New Year
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Designer New Year Accessories
Celebrate Chinese Tradition with the BAPE Camo Red Pocket
Related Ideas
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
LNY-Inspired Jewelry Capsules
Mademoiselle Jules’ Lunar New Year Capsule is Elegantly Traditional
Incredibly Sophisticated Fashion Capsules
SIMKHAI Presented Its Fall 2026 Ready-To-Wear Collection
Steely New Year Spirits
Johnnie Walker’s Blue Label Lunar New Year Bottle Marks the Occasion
Fashion House Monogram-Celebrating Campaigns
Louis Vuitton Marks 130 Years of Its Monogram
Lunar New Year Charms
Marc Jacobs Features a Limited-Edition Snake Bag Charm
Lunar New Year Bodycare
The Lush 2026 Year of the Horse Collection Inspires Energy & Passion
Lunar New Year Boots
The Timberland Premium 6-Inch Boot “Year of the Horse” Releases for 2026
Nostalgic Gamer Streetwear Collections
The New Era x PlayStation Range Has Hats, Hoodies and More
Chinese Luxury Brand Collections
ZOUXIN Brings 'Earth’s Memory – Manifested Silhouettes' to Paris
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Equestrian-Inspired Runway Shows
The Hermès Fall 2026 Ready-To-Wear Collection is Ultra-Chic
Chic Fall Fashion Capsules
Stella McCartney Presented a Chic Fall 2026 Ready-To-Wear Collection
Lunar New Year Tumblers
The Stanley Fire Horse Collection Puts Red and Gold Hues in Focus
Lunar Craft Fashion
adidas Lunar New Year 2026 Brings Chinese Craft into Modern Athletic Style
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Equestrian-Inspired Bag Designs
Gucci Introduces the Borsetto Handbag Collection
Cultural Olympic Uniforms
Mongolia Winter Olympics Uniforms Draw on Traditional Nomadic Clothing
High-Fashion Video Game Consoles
The Balenciaga Snake Game Marks the Lunar New Year
Symbolic Jewelry Designs
Swarovski's Lunar New Year Collection is Joyful and Celebratory
Equestrian New Year Timepieces
Longines Master Collection Moonphase Year of the Horse is Luxe
Lunar Year Tech Gear
The Year of the Horse Collection Includes Special Edition Themed Accessories
Lunar New Year-Celebrating Shoes
The Vibram FiveFingers Year of the Horse Shoe is Fiery
Textured Handbag Collections
Christian Dior Has Unveiled the Lady Dior Spring 2026 Collection
Zodiac-Inspired Tumblers
Stanley's Lunar New Year Tumbler Combines Elegance and Functionality
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
Lunar New Year Timepieces
Bulova Debuts The ‘Year of the Horse Super Seville'
Valentine's Day-Themed Luxury Fashion
The Balenciaga 2025 Valentine’s Day Capsule is Chic & Edgy
Collaborative Cowboy Boots
Lucchese Bootmaker x Dallas Cowboys Launch a Unique Collection
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Auspicious Lunar Year Figures
Pop Mart Lunar New Year Set Pairs Horse-Themed Charms with Figures
Luxe Horse-Themed Coffee Kits
The Hermès x Bialetti: Year of the Horse Concept is Whimsical
Festive Sportswear Capsule
CLOT x adidas Lunar New Year Capsule Celebrates 2026 Holiday
Elegant Everyday Bag Designs
The Fendi Way Handbag Collection is Luxurious and Ultra-Chic
New Year-Honoring Tech Accessories
The CASETiFY Year of the Horse Collection is Gifting-Ready
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
LNY-Inspired Jewelry Collections
Vivienne Westwood’s Lunar New Year Collection is Striking
Romantic Cherry-Print Accessories
Coach Debuts Valentine's Day Collection with Fruit Motifs
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Lunar New Year Packs
The atmos x New Balance Year of the Horse LNY Set Marks the Lunar New Year
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Lunar New Year-Inspired Whiskies
Kavalan Debuts the Golden Steed & Peonies Gift Set
Statement-Making High Jewelry Collections
Gucci Presents Its 2025 High Jewelry Collection
Lunar New Year Lineups
KITH Showcases its 'Year of the Snake' Collection with Traditional Motifs
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Lunar New Year Cognacs
The Hennessy Year of the Horse Range Celebrates 2026
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Chinese Astrology-Inspired Accessories Lines
Bellroy Launches the Year of the Horse Capsule
Cartoon New Year Treats
The Hello Kitty & Friends Lunar New Year Pineapple Cake Gift Box is Tasty
Cosmopolitan LNY Capsules
OPEN YY Debuts 'Jeoktoma' to Celebrate Year of the Horse
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
New Year Cafe Collections
Starbucks Japan Year of the Horse Merch Marks the Lunar New Year
Japanese Bike Culture-Themed Fashion
New NEIGHBORHOOD x Palace Collection Nods to Skate Culture
Equine New Year Timepieces
The Luminox CARBONOX™ Year of the Horse Limited Edition is Chic
Customizable Lunar Year Boxes
Tokyotreat Spotlights the Lunar New Year Goodies
Cutesy Equestrian Fashion Ranges
The Monsoon x My Little Pony Range is Arriving Now
Year-of-the-Horse Fashion
Acne Studios’ Year of the Horse SS26 Capsule Honors the Chinese Zodiac
Collaborative Ceramic Zodiac Gifts
Tiffany & Co. x Oscar Wang Range Marks the Year of the Snake
Festive Phone Case Designs
The Benks 40 Kevlar Case for Iphone 17 Pro Max Marks Lunar New Year
Lunar New Year Eyewear
The Zenni Lunar New Year 2026 Collection Marks the Year of the Horse
Sneaker-Inspired Graphic T-Shirts
Nike Introduces the New Graphic Panda Dunk T-Shirts
New Year-Inspired Haircare Devices
The Dyson Beauty Red Velvet and Gold Range Has Three Products
Embroidered Collaboration Clog Designs
The ETRO Birkenstock 1774 Collection Has Western Detailing
Lunar New Year Footwear
The Vibram FiveFingers KSO Evo Year of the Snake Mark the New Year
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Playful Spring-Forward Statements
The Marc Jacobs' 'Charm Collection' Embodies Springtime Vibrancy
Chicken QSR-Collaborative Streetwear
ARIES and KFC Launch a Special Fashion Collection
Cow Print Textural Footwear
CLOT x adidas Superstar Dres is Released in a Cow-Print Colorway
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Luxury Fashion Label Expansions
Roger Vivier Opens a New Office & Spotlights Its Belle Vivier Shoe
Symbolic Horse-Motif Tequilas
Don Julio 1942 Unveiled the Year of the Horse Edition
Asymmetrical Skate Loafers
BILLY’S x Vans Year of the Horse Introduces Skate Loafers & Ma-1 Vests
Chinese High Jewelry Collections
Hong Kong Jewelry Group Chow Tai Fook Debuts ‘Timeless Harmony’
Horse-Themed Skate Shoe Packs
Liu Bolin x Vans Year of the Horse Pack Reissues Classic Silhouettes
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Lunar New Year Homeware
The IKEA FÖSSTA 2026 Capsule Marks the Lunar New Year with Décor
Lunar New Year Cognac
L’Or de Jean Martell Zodiac Edition Assemblage du Cheval for New Year
Bold Festive Tableware
Le Creuset Carousel Collection is the Brand’s First Lunar New Year Range
Lunar New Year Cognacs
Martell Debuts a Special Edition Cordon Bleu Cognac
Lunar New Year Chronographs
TAG Heuer Carrera Chronograph Year of the Fire Horse Marks LNY
Festive Athletic Editions
The Lululemon Lunar New Year 2026 Drops Three Lines for Celebration
Lunar Festivity Fragrance Collections
The Scentbird Year of the Horse Capsule Has Rugged Scents
Chinese Tradition-Celebrating Accessory Collections
Tod’s Celebrates the 2025 Chinese New Year
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
New Year Pet Apparel
This Adidas Chinese-Style Track Jacket is for Pets Only
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Lunar New Year Smartphones
The ZTE Nubia Z70 Ultra Comes in a New Orange Hue for the New Year
Modern Motif Apparel
UNIQLO Drops its Lunar New Year UT!me Collection
Cowgirl-Chic Fashion Capsules
Akira Turns Heads with the Rodeo Ready Fashion Collection
Cultural Dial Timepieces
Panerai Radiomir 8 Giorni Chinese Edition Highlights Lunar-Year Symbolism
Lunar New Year Bundles
Pepper Pout Debuts the Year of the Horse Bundle, Featuring Its Lip Products
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Character Apparel Capsule
The Doraemon x New Era Original Collection Spans Caps, T-Shirts and More
Culturally Enriched Jewelry Lines
Swarovski Debuts New Pieces for the 2025 Diwali Season
Lunar New Year Whiskies
The Highland Park Year of the Horse Range Features Three Expressions
Humorous LNY Stories
Panda Express’ Lunar New Year Ad Celebrates Family, Food, and Humor
Lunar New Year-Themed Stamps
USPS Debuts the Lunar New Year: Year of the Horse Forever Stamp
Equestrian-Inspired Jewelry Brands
The Gilded Horse Offers Luxurious & Equestrian-Inspired Pieces
Limited-Edition New Year Chocolates
Vosges Haut-Chocolat Year of the Fire Horse Chocolate is Bold
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Lunar New Year Capsules
Anti Social Social Club Enters the Year of the Horse with New Collection
Japanese Illustration-Inspired Series
Mofusand and KFC Singapore Join on a Special Series
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Limited Artisanal Timepieces
Jaeger-LeCoultre Reverso Tribute Enamel Xu Beihong & Horse editions
Heritage-Inspired Apparel Debuts
Clarks Originals Launches an Apparel Collection for SS26
Horse-Inspired Menus
P.F. Chang’s Lunar New Year Menu Honors the 2026 Chinese Zodiac Animal
Holiday-Inspired Evening Wear Campaigns
The McQueen Holiday 2025 Collection is Elegant
Lunar New Year-Inspired Speakers
Marshall's Latest Emberton III Speaker Version Honors LNY
Crispy New Year Snacks
The Loacker Lunar New Year Minis Mix Celebrates the Year of the Horse
Festive Pet Apparel Drops
CLOT Lunar New Year Pet Collection Brings Seasonal Shirts and Hoodies
Luxurious Heritage-Honoring Decanters
LOUIS XIII Introduced its 2025 Lunar New Year Coffret
Lunar New Year Programs
Alma Resort Marks Vietnamese Lunar New Year with Festive Programming
Cat-Starred Watch Campaigns
Hublot Taps Karl Lagerfeld's Choupette for the Big Bang Watch Ad
Traditional Iconography Bags
Hunter Luxury Debuts its 'Ophidian Mini Bag Collection'
Timeless Sophisticated Fashion Collections
INDOCHINO Debuts the Fall/Winter 2025 Collection
Derby Style Guides
Churchill Downs Releases the Annual Kentucky Derby Style Guide
Lunar New Year-Themed Campaigns
Miu Miu’s 2025 Chinese New Year Campaign Presents 'The Encounter'
Rebrand Anniversary-Celebrating Jewelry Initiatives
Chow Tai Fook Jewellery Group is Growing
Japan New Year Capsule
Brain Dead Japan New Year Features Exclusive Apparel and Accessories
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Lunar-New-Year Dining Experiences
The InterContinental Chiang Mai Offers a Chinese Dinner Set
Snake-Themed LNY Tees
Dover Street Market and VERDY Collaborate on a Chinese New Year T-Shirt
Spring Accessory Staples
Call It Spring Debuted Warm-Weather Shoes and Bags
Chinese Artist Designed Cognacs
Rémy Martin x Xue Song Unveil a Limited-Edition XO Collection
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Retro-Inspired Collaborative Fashion
Ford and Siegelman Stable Design the Horse Power Collection
Good Fortune Pot Designs
This Staub Enameled Cast Iron Pot Celebrates the Lunar New Year
Sichuan-Inspired Seasonal Countdowns
The Fly by Jing Advent Calendar Shares Savory, Spicy Flavors
Regional Zodiac Treat Boxes
The Sweet Diplomacy Lunar New Year Box Has a Taiwanese Inspiration
Holiday Studded Capsules
sacai Holiday 2025 features studded details and returning Zantan Series
Romantic Seasonal Sneaker Ranges
The Converse Chucks in Love Range Celebrates Valentine's Day
Nostalgic Lunar New Year Spots
Apple’s Chinese New Year Film Brings Nostalgia and Love to Life
Fried Chicken Zodiac Promotions
This Bonchon Lunar New Year Promotion Provides a Free Tote Bag
Heritage-Honoring Shopping Festivals
DFS Hosts LNY Activations in Hong Kong and Macau
Sterling Silver Jewelry
THE SILVER Translates Schott Jacket into 925 Sterling Silver Accessories
connection-promoting new year installations
Nihao! China • Let's Meet is a cultural exchange event
Festive Lunar Menus
BAO Celebrates the Year of the Horse with a Limited Dark Horse Menu