These examples of charitable social media marketing range from global health worker campaigns to anti-bullying emojis that use a popular means of mobile communication to send a powerful message to millennial audiences.
Standouts include plate-clearing campaigns -- the #HappyPlateSG social media campaign and hashtag help to reduce excessive food waste in Singapore -- along with philanthropic mustard labels that aim to end hunger in Pittsburgh. Shop412 and Heinz recently teamed up for a mustard bottle that is sold exclusively for a $20 rate. Its sale proceeds help feed the hungry while hashtags like #412xHeinz and #onemillionmeals help to drive this branded collaboration home even further.
Other notable examples include charitable social media marketing that puts an end to health-related taboos while promoting communication and a sense of community among disease sufferers.
15 Examples of Charitable Social Media Marketing
15
Simple Social Charity Campagins
Charitweet's Tweet to Donate Enables Direct and Easy Giving
14
Charitable URL Shorteners
'Hope.ly' is a Link Shortener That Drives Donations to the Red Cross
13
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
12
Philanthropic Mustard Bottles
Shop412 and Heinz Team Up to Create a Limited Bottle for Charity
11
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
10
Anti-Bullying Deodorant Scholarships
The Secret Mean Stinks Campaign Combats Girl-to-Girl Bullying
9
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
8
Refugee-Supporting Emojis
The 'Refugee Emojis' Helps Users Donate to a Good Cause
7
Plate-Clearing Campaigns
The 'Happy Plate' Campaign by Electrolux Discourages Food Waste
6
Inclusive Diabetes Campaigns
This 'Insulin for All' Campaign Draws Attention to World Diabetes Day
5
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
4
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
3
International Health Worker Campaigns
This Social Media Initiative Honours Global Health Workers
2
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
1
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
Related Ideas
Emoji-Integrated Photography
This Who Artist Places Emojis in Real Life Scenes Uses Only an iPhone
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
Daring Phone-Dropping Photos
Extreme Phone Pinching Has Users Risking Their Expensive Devices
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
Incontinence Lingerie Lines
'Hi-Life' is a Line for People Suffering from Urinary Incontinence
Anti-Sunburn Swimwear
Marie Spinali's Line of Smart Swimsuits Helps Protect Against Sun Damage
Critical Fundraising Infographics
This Charitable Chart References Ice Bucket Challenge Donations
Inhaled Insulin Ads
These Ads Demonstrate a Better Way for Patients to Manage Diabetes
Gorgeous Post-Surgery Bras
This Brand Makes Beautiful Mastectomy Lingerie for Cancer Survivors
Easy-Assemble Refugee Housing
The IKEA Flat-Pack Shelters Can Be Set Up in Just 4Four Hours
Dessert-Urinating Ads
The Janssen Invokana Diabetes Treatment Campaign is Strangely Sweet
DNA Spiral Sculptures
Cancer Research UK's Installation Raises Money for Francis Crick Institute
Anti-Bullying Canine Campaigns
'Not a Bully' is an Ad Campaign Hoping to Stop Pitbull Abuse
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
Child Smoker Ads
Dangers of Secondhand Smoking Addressed in Deutsche Kinderkrebsstiftung Campaign
Ghostly Fading Health Campaigns
These Truth Anti-Smoking Ads Shine a Light on Mortality
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
Electronic Ink Tattoos
The 'E-ink' Tattoo Puts a Tattoo on Your Skin with a Smartphone App
Anti-Bullying Tees
This New Clothing Line Helps Raise Awareness About Bullying
Anti-Bullying Art Projects
Lindsay Bottos' Tumblr Blog Calls Out Instances of Cyberbullying Online
Multipurpose Kitchen Appliances
This Multifunction Kettle Carries Out Four Culinary Tasks in One
Diabetes Monitoring Tattoos
Nanoparticle Ink Can Measure Glucose Levels for Diabetics
60 Second Bargain Apps
Shopping Deals App Benjamin Gives Consumers Extremely Limited Time Offers
Anti-Bullying Dessert Campaigns
Teen Jaylan Williams Bakes These Chunkie Character Chips Cookies
Conscious Contraceptive Campaigns
Celebrate World AIDS Day 2012 with the Durex #1share1condom
Diabetes-Teaching Teddies
This Educational Teddy Bear Shows Kids How To Monitor Their Disease
Perforated Portrait Ads
The Juvenile Diabetes Research Foundation Campaign Advocates a Cure
Multifunctional Air Filters
This Filter Disc for Kids Cleans the Air and Assists with Academics
Spicy Subscription Services
The New 'Sriracha Box' Service Delivers Monthly Sriracha Products
Cryptocurrency Tipping Tags
ChangeTip Wants You To Give a Bitcoin Donation to Content Creators
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
Critical Parody Sites
The 'Arctic Ready' Shell Website is a Scathing Spoof
Monster-Labeled Sauce Packets
These Sauces are Decorated with the Monster You Become when Hungry
Educational Air Purifiers
This Virtual Vase Has Three Intelligent, Kid-Focused Functions in One
Anti-Bullying Social Media
Facebook is Set to Unveil Its Dramatically Improved Security Features
URL-Sending Beacons
The Blesh Physical Web Beacon Makes Smart Object Interaction Seamless
Easy-Access Donation Buttons
Google Added a 'Donate' Button to Help Aid in the Refugee Crisis
Social Donation Campaigns
This Blood Donation Campaign Makes the Most of Twitter's 140 Characters
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
Melanoma-Detection Devices
The 'Molescope' is a Tiny Microscope Designed for Detecting Skin Cancer
Fan-Powered Racing Events
This Electric Motor Racing Event Lets Fans Give Racers More Power
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
Energy-Saving Refrigerators
This Green Refrigerator Keeps Food Cold Using Zero Energy
Crowdfunded Virus Vaccines
The Immunity Project is Raising Funds for a Free HIV Vaccine
Online Business Cards
.Tel Domains Make Phone Books and Paper Self-Promotion Obsolete
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
Refugee-Saving Floats
The Centifloat is An Emergency Flotation Device That Rescues the Stranded
Child Diabetes Platforms
mySugr Junior Helps Kids and Parents Set-Up Daily Diabetes Routines
Ephemeral Makeup Tutorials
Lou Teasdale Has Been Doing Instagram and Snapchat Tutorial Posts
Social Short Fiction Festivals
The Twitter Fiction Festival Has Famous Authors Tweet Small Stories
Female HIV Prevention Devices
The Dapivirine Ring's Anticipated Results Could Hold the Solution
Virtual Job Hunters
This Robotic Job-Placement Service Uses WeChat to Find Good Employer Matches
Refugee-Housing Hotels
This Socially Conscious Hotel Gives Young Refugees New Opportunities
Social Novel Campaigns
'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
Asylum-Offering Apps
'Refugees Welcome' is a Site That Pairs Refugees with Host Citizens
HIV-Fighting Accessory Collections
ALDO Fights Aids Introduces Charitable Bracelets With VFILES
Sponsored Sunscreen Dispensers
Miami Beach Has Installed a Free Public Sunscreen Station
Blood-Printed Magazines
Vangardist Fights the Stigma of HIV by Using Infected Blood as Ink
Modern Donation Infographics
The ‘Social Calls-to-Action Work’ Infographic is Revealin
Immersive Health Campaigns
ICM's Health Campaign Puts People in an Uncomfortable Subway Experience
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Helpful Oral Health Charts
This Infographic Explains How Taking Care of Your Teeth Improves Health
In-Film Video Filters
This Snapchat Feature Lets Users Edit Their Faces in Video Chats
Diabetes Consumer Magazines
Diabetes Forecast is a Healthy Living Magazine Providing Tips
Scholarly Standing Desks
This Standing School Desk Aims to Change the Way Kids Think About Work
Medical Fundraising Sites
Thoughtful.org is a Free Crowdfunding Platform for Expensive Emergencies
Anti-Bullying Deodorant Scholarships
The Secret Mean Stinks Campaign Combats Girl-to-Girl Bullying
Fabric-Patching Gadgets
The Weaver Machine Facilitates the Instant and Precise Mending of Clothing
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
Diabetic Dessert Mixes
Farina Bella's Light and Diabetic Line is Made with a Sugar Substitute
Charitable Song Donations
UNICEF's 'Press Play to Give' Puts ABBA's Chiquitita to Good Use
Refugee-Supporting Schools
This Online University Helps Migrants Further Their Eduction
AIDS Awareness Towels
This Limited Edition AIDS Awareness Towel Features Inspiring Text
Gamified Laundry Robots
'Voris' is an Adorable Robot Friend That Turns Chores Into a Game
Charitable Logo-Recognizing Apps
Based in the UK, This Donation App Makes Giving Easy for Donors
Ephemeral Email Extensions
This Chrome Plugin Offers Self-Destructing Email for Sensitive Content
Dangerous Dessert Ads
The Unimed Curitiba Campaign Brings Awareness to Diabetes
Refuge-Supporting Bike Shops
This Charitable Initiative Provides Refugees with Second-Hand Bikes
Refugee Coding Classes
These German Entrepreneurs Launched a Refugee School for Computer Science
Hopeful Lung Health Campaigns
Service Plan Health and Life Created a Stop Smoking Calendar
Gamified Disease Management Apps
A Free Diabetes App Turns the Disease Into a Tameable Monster
Handheld Donation Devices
This Charity Donation Platform Lets Commuters Give Leftover Credit
Health Companion Apps
This App Gives You a Digital Buddy That Pushes You to Be Healthy
Social Media Bullying Campaigns
Facebook Be Bold: Stop Bullying Canada Unites Against Harassment
Diabetes Managing Apps
The Glucose Buddy App Helps Individuals Track Their Blood Sugar Levels
Animated Anti-Bullying Poetry
Shane Koyczan’s ‘To This Day’ is a Haunting Bullyi
Health-Monitoring Mouth Guards
This Smart Mouth Guard Tests Saliva to Track Health
Air-Purifying Hula-Hoops
This Smart Hula-Hoop by Quadruple H Encourages Health & Wellness
AIDS Awareness Coffee
AIDS Concern Hong Kong's Free Coffee Truck Addresses HIV Stigma
Home HIV Tests
BioSure is a User-Friendly Test That's Easy to Use, Safe and Discrete
Beijing Olympics Alternative Reality Games
The Lost Ring
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
Refugee Camp Pizza Delivery
This Pizza Delivery Service Reaches the 83,000 People at Zaatari Camp
Anti-Bullying Celebrity Platforms
The #IAmMoreThan Campaign on Instagram Fights Bullying
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
Anti-Bullying Parody PSAs
This Parody Video Uses the It Gets Better Video as Inspiration
Portable Protein Packets
Nerush's Protein Supplement Comes in Packs That Combine with Water
Holiday Hunger Social Campaigns
For the Holidays, Tweets for Change Wants to Feed 1 Million People
Virtual Art Shops
This Gallery Allows Customers to Purchase Virtual Art Pieces
Pre-Diabetes Apps
Nudge Helps High Risk People Change Their Eating Habits
Smokey Booze-Infused Ketchup
This Whiskey BBQ Ketchup is Perfect for Cookout Season
Biometric Welfare Grants
Biometric Smart Cards Offer Benefits to Residents in Trinidad & Tobago
Bathroom Tissue Bridal Gowns
The 2015 White Cashmere Collection was Photographed by Babar Khan
Spicy Chickpea Burgers
This Vegetarian Burger Recipe is Extra Crunchy and has Chipotle Ketchup
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
Emotion-Powered Lamps
'MoodLight' Emits Twirls of Color Based on the Emotions of the World
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
Competitive Condiment Ads
Heinz Aims to Dominate the Ketchup and Mustard Market
Taste-Altering Dishware Concepts
Set to Mimic is a Smart Dish That Transforms the Taste of Meals
Gluten-Free Beet Pancakes
These Gluten-Free Pancakes Display a Gorgeous Hue and Health Benefits
Inspiring Health Initiatives
'Turn Over a New Leaf' by Tetley Was Backed by Expert Life Coaches
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
Sobbing Children Ads
This Ad For the #MakeAChildCry Campaign Promotes Healthcare Among Youth
Video Voting Apps
This Video Discovery App Lets Users Swipe Up or Down to Rate Posts
Stuffed Onion Ring Burgers
This Epic Extra Meaty Fried Cheeseburger is Also Wrapped in Bacon
Educational News Apps
This App Supplies Users with Articles That Support Lifelong Learning
Root Beer Rib Toppings
These Grilled Baby Back Ribs are Smothered in a Tasty Root Beer BBQ Sauce
Sustainable Kitchen Classrooms
The ‘Future Kitchen’ is a Garden & Fish Tank in One Hi-Tech Island
Food Education Initiatives
Food Revolution Day Teaches Kids About Healthy Food Benefits
Spicy North African Condiments
This Harissa Sauce is Perfect for Adding Spice to Any Dish
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
Disease Management Platforms
Welkin Health Provices Wellness Coaching for Diabetes Sufferers
Songstress Smartphone Games
This Shakira Game Lets Players Collect Gems with the Worldly Pop Star