The popularization of social media tools such as Facebook, iPhone and iPad apps have allowed for these brewski interactions to gain popularity.
With innovations like boozin' social media stunts, a great campaign by Heineken that utilized social media to invite your friends to party to booze expiration apps, the tech phenomenon of beer-friendly apps and social media interactions continue to grow. Brewski interactions keep getting better and better.
Consumers have a strong desire to feel an interaction with their beer brand of choice. By creating helpful apps and social media tools that promote an interactive relationship, companies will have consumers viewing the brew more positively. With these brewski interactions, beer companies have an opportunity to take inspiration and spin it into their own brand.
14 Brewski Interactions
From Boozin' Social Media Stunts to Social Networks for Beer Drinkers:
14
Boozin' Social Media Stunts
Heineken Bluetooth Bottle Opener Creates a Facebook Event for You
13
Brew Finder Apps
The Stella Artois 'Le Bar Guide' App Leads You to Your Favorite Beer
12
Drink-Buying Apps
The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends
11
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
10
Interactive Virtual Beer
The iPint for iPhones
9
Social Networks for Beer Drinkers
BrewSocial
8
Binge Boozing iPhone Apps
The DrinkTracker Keeps Track of Your Alcohol Intake
7
iPad Brew Trackers
The Yelp Kegmate Can Monitor All Aspects of Your Drinking
6
Free Beer Apps
The Budweiser Ice Cold Index Relies on the Weather for Pricing
5
Booze Expiration Apps
The MiBeerAge 1.1 Helps You Shop and Drink Fresh
4
Happy Hour Hybrid Sports
Budweiser Poolball Combines Favorite Activities into One
3
DIY Brewery Apps
The iBrewMaster is for Samuel Adams Hopefuls
2
Multimedia Malt Monitors
The 'iPod Beer Tap Tab' Tracks Your Alcoholic Intake
1
iPhone Apps for Boozers
Merges Robots And iPhones And Beers... Oh My
Related Ideas
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Beer Preference Test Kits
The Heineken Choice Uses Science to Decipher Beer Preferences
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Beer Brew-Accelerating Bots
These Miniature Robots Can Hasten the Fermentation Process
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Automated Mixologist Cocktail Makers
The Barsys 360 Smart Cocktail Makers App-Connected
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Beer Brand-Inspired Tonal Sneakers
Nike Launches a New Dunk Low in a Heineken Colorway
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Standalone Friend-Finding Apps
Bumble for Friends (BFF) is Being Tested in Select Markets
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Can-Connecting Drinking Accessories
HOP WTR's HOP SPCR Helps Drinkers Replenish & Rehydrate
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Community-Focused Whiskey Clubs
Jameson Connects is a "Not So Serious" Whiskey Club
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Collaboration Bison Grass Beers
Żubrówka Polish Bison Grass Beer is Available from Beer52
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Festival Friend Matching Apps
Hey! VINA & Absolut are Connecting Coachella Best Festival Friends
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Collaboration Beer-Made Appetizers
Budweiser Beer Battered Cheddar Cheese Curds are Satisfying
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Apple-Infused Light Pilsners
This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
AI-Recommended Wine Apps
Sippd Debuts an AI-Powered Wine App That Influences Purchasing Decisions
Electric SUV-Inspired Beers
Tesla Unveil Its Latest GigaBier Inspired by Its Cybertruck
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Foodie Networking Apps
'YourTable' Connects People Through their Love of Foods
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Supportive Sobriety Apps
'Sober' Guides Individuals on Their Sobriety Journey
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Yeast-Tracking Brewing Apps
This App Helps Brewers Track Fermentation and Yeast Viability
Deftly Balanced Oktoberfest Lagers
This Lager Taps Into Traditional & Modern Brewing Techniques
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Personalized Mixology Apps
Sloshed Creates Cocktail Recipes Based on Ingredients You Have on Hand
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Alcoholic Delivery Expansions
Drizly Partners with Gopuff to Bring BevMo! to Its Platform
Gamer Organization Apps
Skich Debuts New Features for its Tinder-Style Game Recommendation App
Invitational Social App Expansions
The Bluesky App is Only Available by Invitation
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it