Any day is a good day to be Irish, but with Ireland-bred Goldikova winning the Breeders’ Cup Mile at Santa Anita, today’s an especially good day to proclaim roots in Ireland.
Whether you’re Irish because your ancestors were born there or because your alcoholic beverage of choice is Guinness, celebrate Goldikova’s Breeders’ Cup win by perusing the other Irish successes in this cluster. Jockey Olivier Peslier will probably honor his winning Breeders’ Cup ride with champagne, but after watching some of these Guinness ads, I’m more in the mood for stout!
There’s far more to Ireland than Breeders’ Cup horses and beer, however. For example, did you know that Ireland banned a video game for being too gross? And a recent campaign gave away free event tickets to sperm donors to raise awareness.
15 Irish Culture Celebrations
13
St. Patrick's Day Shoes
Puma Sky 2
12
Leprechaun Speed Trap
The New Trend in Law Enforcement
11
Diet Coke Design Cans
Inspired By Irish Designers
10
$250,000 Home Bars
The Neiman Marcus Custom Irish Pub
9
Sideways Bike
New Bicycle from Ireland
8
7 Funky Beer Ads + Guinness Light Show
7
Poetic Beer Commercials
Guinness Spoken Word Ad
6
St. Patrick's Day Viral
Irish Spring Body Wash
5
Free Event Tickets for Donors
Irish "Sperm For Tickets" Campaign
4
Pope Cancels St Patricks Day
3
Super Magnetic Beer
The Guinness Law of Attraction
2
Bridging Gaps with Art & Relaxation
Ireland's "Living Bridge"
1
Guinness Flavored Marmite
Please Sir, May I Have Some More?
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Krispy Kreme St. Patrick's Day Donuts Come in Four Variations
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Luxe Horse-Themed Coffee Kits
The Hermès x Bialetti: Year of the Horse Concept is Whimsical
Bright World Cup Sneakers
The SUPERBAPE CUP Collection Marks the 25th Anniversary of the BAPE STA
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Limited-Edition Cooler Coats
Aldi Ireland Crafted Summer-Ready Gear with a Wine Chiller Pouch
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Festively Irish Cafe Drinks
The Dutch Bros St. Patrick's Day Drinks Come in Two Locations
Milk Dunking Ritual Campaigns
Oreo Cows Campaign Highlights Cookie and Milk Pairing
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Savory Stout-Marinated Kebabs
The Guinness Kebab is Arriving at BOX Sports Bars
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Bakery Pub Pop-Ups
The Golden Flake Tavern Shares a Greggs-Inspired Menu
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Beer-Branded Seafood Products
Sea Cuisine and Guinness Partnered to Bring Pub Cuisine Home
Stout-Flavored Steak Snacks
Guinness Steak Cuts are Marinated in Guinness 0.0
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Artist Cup Series
Cups Showcases Limited-Edition Vessels by More Than 30 Designers
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
Motosport-Inspired Bourbon Campaigns
Jim Beam Collaborated with the Cadillac Formula 1 Team
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Mascot-Themed Anniversary Events
A&W Celebrates Rooty the Great Root Bear's Birthday with a Deal
High-Quality Irish Butter Campaigns
Kerrygold Debuts 'Make It Gold with Kerrygold'
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Fatherly Braiding Classes
Secret Life Of Dads Hosted a Pints & Ponytails Event
Soccer-Inspired Cafe Rewards Promotions
This la Madeleine Reward Celebrates Soccer Wins
Celebratory Soccer Dining Events
TGI Fridays Matchday Menu is Part of Fridays United
AI Animal Sport Generators
AI Dog Olympics Creates Dogs Competing In Olympic-Style Events
Seasonal Student-Made Dairy Campaigns
Graham's Family Dairy 'Make it a Gold Christmas' is Festive
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Irish Butter Cream Cheeses
Kerrygold Cream Cheese Marks the Brand's Foray into a New Category
Honorary Irish Restaurant Menus
Bennigan's Blarney Blast 2026 Celebrates St. Patrick's Day
St. Patrick's Day-Themed Donuts
Shipley Donuts Makes It Special Donuts Available Until March 17
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Irish Butter Sandwich Pop-Ups
The Kerrygold Sandwich Pop-Up Offers St. Patrick's Day Sandwiches
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Superstitious Grocery Stunts
Tesco's Every Bit of Luck Helps Helped Fans Wish Their Team Well
Caffeinated Sour Beers
Vault City Brewery's Blue Brew Was Made for Late-Night Sports Viewing
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Irish Cream Coffee Menus
The BIGGBY COFFEE Irish Cream Menu is Arriving for St. Patrick's Day
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Champagne Podium Celebrations
Moët & Chandon Has Marked 60 Years of the Formula 1 Champagne Spray
Non-Alcoholic Sports Event Partnerships
Giesen 0% Sponsored Pride House LA/West Hollywood's Event
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Celebratory Tennis Tournament Beers
Stella Artois Strawberries & Cream is Here for Wimbledon 2026
Imaginative Easter Bakery Ranges
Fiona Cairns Easter Collection Features Handcrafted Treats
Thanksgiving-Focused Sweepstake Initiatives
Omaha Steaks Wine Marks Thanksgiving Celebrations
Golden Bunny Easter Collections
Ferrero's Kinder Joy is Running a Sweepstakes for Easter 2026
Curated Derby-Approved Recipes
Churchill Downs Joins Forces with CAFÉ, Caroline Chambers & Others
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Large-Scale Daytime Parties
Guinness SPD Hosted Its St. Patrick’s Day Event in Rebel Toronto
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Comedy-Focused Cider Campaigns
Magners 'Share the Craic' is Launching This Summer
Patriotic Beverage Releases
REIGN Celebrates America's 250th with a Limited-Edition Drink
Creme Liqueur Cocktails
Supper Club Culture Inspired the Tavern Series Crème Collection
Opalescent Women's Day Gins
Archie Rose Australian Opal Gin Marks International Women's Day
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
At-Home Happy Hour Campaigns
Grant's Whisky Celebrates National Happy Hour Day
Energy Drink Racing Experiences
The Vegas Race Day Experience is Up Grabs in the UK and Ireland
Golden Croissant Prize Hunts
Two Magpies Bakery Launches a Willy Wonka-Style' Promotion
Red-Forward Hospitality Spaces
Redbreast Irish Whiskey Hosted the Vip Lounge for TIFF
Stout-Inspired Binoculars
Guinness Binoculars Help Soccer Fans Get a Better View of the Game
IPA Beer-Celebrating Events
Goldwater Brewing Company Marks a Production Milestone
Ice Cream Scavenger Hunts
Protein Pints Golden Pint Scavenger Hunt Offers Over $5,000 in Prizes
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Decadent English-Style Barley Wines
Goose Island Reimagines 'King Henry' with a Limited Release
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
St. Patrick's Day Promotions
7-Eleven Celebrates the St. Patrick's Day Holiday
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Lay’s Ran the Lay’s Fan of the Match Opportunity
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Derby Style Guides
Churchill Downs Releases the Annual Kentucky Derby Style Guide
Fan Culture Activations
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Aldi Launched a Special Gender Reveal Cuthbert Cake
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Monster Energy Amplifies St. Patrick's Day Celebrations
European-Style Butter-Inspired Sweepstakes
Plugrà Premium European-Style Butter Marks Pi Day
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
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Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Soccer Season Donut Ranges
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Celeb-Packed Humorous Beer Campaigns
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Hot Dog-Themed Baseball Fan Merch
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Decadent Stout Schmears
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Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Bartender-Focused Whiskey Contests
J. Rieger & Co. Runs a Contest for Professional Bartenders
Stout-Flavored Pork Products
Finnebrogue and Guinness Partnered for Two New Products
Kentucky Derby Ice Creams
Graeter’s Ice Cream Has a New Backstretch Bourbon Cherry Flavor
Summer Entertaining Sweepstakes
Eggland's Best Runs the Ultimate Summer Entertaining Sweepstakes
Stout-Flavored Cookies
Last Crumb x Guinness Collaborated on a Holiday Cookie Collection
Celebratory Soccer Cupcakes
These Finsbury Food Group Cupcakes Come in Two Editions
Annual Egg-Themed Festivals
Big Green Egg Builds Up Hype for EGGtoberfest 2026
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Savory Stout-Branded Pastries
The West Cornwall Pasty Co. Steak & Guinness® Pasty is Flavorful
Award-Winning Gouda Cheeses
Marieke Gouda Receives Six Medals at the World Championship
Football League-Commemorating Beer Cans
Bud Light Introduced the 112th Grey Cup Champion Can
Non-Alcoholic Wine Tour Supports
Giesen Group Supports Daybreaker During the Let's Be Friends Tour
Beer-Supported Motorcycle Events
Estrella Galicia 0,0 Expands in International Motorcycle Racing
Honorary US Bakery Menus
The Latest Paris Baguette Menu Marks America's 250th
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Irish Holiday Meal Kits
This New Melissa’s Produce Kit is Arriving for St. Patrick's Day
Philanthropic Bourbon Releases
Woodford Reserve Honored a Derby-Winning Trainer With a New Bourbon
Italian Cuisine-Celebrating Ventures
Barilla Supports UNESCO's Recognition of Italian Cuisine
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
High-Profile Champagne Campaigns
The Piper-Heidsieck Champagne House Continues to Make Appearances
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Heritage Anniversary Events
G.H. Bass Marks Its 150th Year with an Immersive Party During PFW
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Premier Equestrian Events
The Royal Agricultural Winter Fair & Ecclestone Horse Transport Partner
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Award-Winning Craft Spirits Hubs
The Good Craft Co. Wins at ProWine Mumbai 2025
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Exclusive Branded Seasonal Gatherings
Chrome Horse Society Collaborated with BDXY Studio
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Mixed-Breed Dog Campaigns
Pedigree Mutt Aims to Change Brazilians' Definition of "Mutt"
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Wine-Themed Folk Culture Festivals
Xinhua Silk Road's Event Focused on Wine Traditions
Savory Stout Beer Pies
Higgidy Slow-Cooked Steak & Guinness Pie is Topped with Rosemary