These branded promotions range from anime gaming incentives to lyrical toast giveaways that let consumers sample a product before buying it. When looking at the food and beverage industry, breakfast promotions like the Popeye's biscuit giveaway urge patrons to reserve a table at the casual eatery and ultimately encourage them to spend more money on the most important meal of the day.
Like this Popeye's promotion, KFC's 'Don't Panic Man' campaign offers free meals to patrons when the restaurant's social media channels are down. Unlike some other branded promotions, this example illustrates KFC's understanding of millennials and their reliance on social media and technology.
Furthermore, promotions and giveaways like Air Miles' selfie booth and Innovative Vending Solutions' tweet-to-buy kiosks also appeal to younger and more tech-savvy generations of consumers.
18 Examples of Branded Promotions
18
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
17
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
16
Athlete-Only Auto Giveaways
The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
15
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
14
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
13
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
12
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
11
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
10
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
9
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
8
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
7
Complimentary Breakfast Promotions
Chick-Fil-A is Offering Its Customers Free Breakfast Biscuits
6
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
5
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
4
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
3
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
2
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
1
Free Entertainment Vouchers
Main Event Entertainment Allows Its Guests to Eat & Play for Free
Related Ideas
Branded Children's Book Giveaways
Scooter’s Coffee Offers Peppa Pig Storybooks
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Masculine Matcha Cafe Promotions
Dunkin' is Offering Free Matcha Drinks to Dunkin' Rewards Members
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Gen Z Snacking Brands
Kfc Malaysia Launches KFC Treats for Young Consumers to Indulge
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Designer Food Collaborations
Biscuiteers and Olivia Rubin Launch Collectible Biscuit Gifts
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Complimentary Fried Chicken Promotions
The KFC Free Bucket On Us Campaign Encourages Patronage
Livestream-Themed QSR Bundles
Popeyes Streamer Bundles Come in Seven Options
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Playful Childhood-Inspired Promotions
Circle K Has Launched Its Rock, Paper, Prizes Promotion
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Curated Father's Retail Promotions
The Kroger Co. Offers a Comprehensive Father's Day Set
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Complimentary Competitive Sandwich Promotions
This Bread Zeppelin Promotion Spotlights a Classic
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Burger Brand Graduation Giveaways
The Big Boy Graduation Giveaway Will Reward a Lucky Grad
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Year-Long Anniversary Promos
Chick-fil-A Launches Menu Items and Sweepstakes for its Anniversary
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Bakery Brand Merch Ranges
King's Hawaiian Merch Celebrates the Brand's 75th Anniversary
Celebrity-Backed RTD Campaigns
Minute Maid Spiked Partners with Action Bronson
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
QSR Brand Identity Strategies
Bob's Your Uncle Overhauled Popeyes Canada's Brand Identity
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Co-Branded QSR Streetwear Lines
Jollibee and KATSEYE Release Co-Branded Apparel and a Contest
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Complimentary Small Cheese Pizzas
Pizza Pizza Celebrated Sports Milestones with Free Pizza
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Frozen Refreshment Retailer Campaigns
7-Eleven Slurpee Day is Offering Tongue-Toos for Fans