These branded promotions range from anime gaming incentives to lyrical toast giveaways that let consumers sample a product before buying it. When looking at the food and beverage industry, breakfast promotions like the Popeye's biscuit giveaway urge patrons to reserve a table at the casual eatery and ultimately encourage them to spend more money on the most important meal of the day.
Like this Popeye's promotion, KFC's 'Don't Panic Man' campaign offers free meals to patrons when the restaurant's social media channels are down. Unlike some other branded promotions, this example illustrates KFC's understanding of millennials and their reliance on social media and technology.
Furthermore, promotions and giveaways like Air Miles' selfie booth and Innovative Vending Solutions' tweet-to-buy kiosks also appeal to younger and more tech-savvy generations of consumers.
18 Examples of Branded Promotions
18
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
17
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
16
Athlete-Only Auto Giveaways
The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
15
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
14
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
13
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
12
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
11
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
10
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
9
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
8
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
7
Complimentary Breakfast Promotions
Chick-Fil-A is Offering Its Customers Free Breakfast Biscuits
6
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
5
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
4
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
3
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
2
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
1
Free Entertainment Vouchers
Main Event Entertainment Allows Its Guests to Eat & Play for Free
Related Ideas
Branded Children's Book Giveaways
Scooter’s Coffee Offers Peppa Pig Storybooks
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Fried Chicken-Inspired Accessories
KFC and Loungefly Join Forces on a Collection of Themed Goods
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Co-Branded Omni-Channe Tea Campaigns
Lipton Tea and Nate's Honey Join Forces
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Reward-Based QSR Promotions
SONIC Launches the 'Snacky Hour' Promotion for Summer Dining
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Masculine Matcha Cafe Promotions
Dunkin' is Offering Free Matcha Drinks to Dunkin' Rewards Members
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Chicken QSR-Collaborative Streetwear
ARIES and KFC Launch a Special Fashion Collection
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Gen Z Snacking Brands
Kfc Malaysia Launches KFC Treats for Young Consumers to Indulge
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Social-Media-Inspired Noodle Lines
The Indomie 'Hype Abis' Line Features Viral Flavor Profiles
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Beer Brand Loyalty Programs
Club Peroni Will Offer Off-Trade Customers with Exclusive Perks
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Complimentary Fried Chicken Promotions
The KFC Free Bucket On Us Campaign Encourages Patronage
Livestream-Themed QSR Bundles
Popeyes Streamer Bundles Come in Seven Options
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Dine-Out Beer Promotions
This BrewDog On-Pack Promotion Celebrates the Brand's 18th Anniversary
Playful Childhood-Inspired Promotions
Circle K Has Launched Its Rock, Paper, Prizes Promotion
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
St. Patrick's Day Promotions
7-Eleven Celebrates the St. Patrick's Day Holiday
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Complimentary Competitive Sandwich Promotions
This Bread Zeppelin Promotion Spotlights a Classic
Cinematic Martial Arts Promotions
Premier Foods and Sony Pictures Celebrate Karate Kid: Legends
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Gaming-Inspired Food Partnerships
Nanak Foods and Nintendo of Canada Debut Their Collaboration
Retro Snack Cake Campaigns
Vachon's Rosettes Campaign Stirs Nostalgia in Gen X and Millennials
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Year-Long Anniversary Promos
Chick-fil-A Launches Menu Items and Sweepstakes for its Anniversary
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Bakery Brand Merch Ranges
King's Hawaiian Merch Celebrates the Brand's 75th Anniversary
Adventurous Restaurant Promotions
bb.q Chicken Canada Debuts Goals to bb.q Chicken, Wings to Korea
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Co-Branded QSR Streetwear Lines
Jollibee and KATSEYE Release Co-Branded Apparel and a Contest
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Complementary Food QSR Promotions
SONIC Live Free Fridays Offers a New Reward Every Week
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Startup Name Generators
Bake Your Brand Uses AI to Create Unique Startup Names and Taglines
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Complimentary Small Cheese Pizzas
Pizza Pizza Celebrated Sports Milestones with Free Pizza
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Frozen Refreshment Retailer Campaigns
7-Eleven Slurpee Day is Offering Tongue-Toos for Fans