These branded promotions range from anime gaming incentives to lyrical toast giveaways that let consumers sample a product before buying it. When looking at the food and beverage industry, breakfast promotions like the Popeye's biscuit giveaway urge patrons to reserve a table at the casual eatery and ultimately encourage them to spend more money on the most important meal of the day.
Like this Popeye's promotion, KFC's 'Don't Panic Man' campaign offers free meals to patrons when the restaurant's social media channels are down. Unlike some other branded promotions, this example illustrates KFC's understanding of millennials and their reliance on social media and technology.
Furthermore, promotions and giveaways like Air Miles' selfie booth and Innovative Vending Solutions' tweet-to-buy kiosks also appeal to younger and more tech-savvy generations of consumers.
18 Examples of Branded Promotions
18
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
17
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
16
Athlete-Only Auto Giveaways
The Adidas NFL Porsche Promo Offers Fast Rookies a Free Ride
15
Fashionable Tourism Promotions
ASOS Uses Fashion to Highlight Travel to Ireland
14
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
13
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
12
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
11
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
10
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
9
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
8
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
7
Complimentary Breakfast Promotions
Chick-Fil-A is Offering Its Customers Free Breakfast Biscuits
6
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
5
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
4
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
3
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
2
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
1
Free Entertainment Vouchers
Main Event Entertainment Allows Its Guests to Eat & Play for Free
Related Ideas
Branded Children's Book Giveaways
Scooter’s Coffee Offers Peppa Pig Storybooks
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Music Competition Cafes
Hard Rock and Coca-Cola launch a global artist competition
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Anime Fast Food Collaborations
Popeyes Canada Launches a ONE PIECE-Themed Menu and Experience.
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Masculine Matcha Cafe Promotions
Dunkin' is Offering Free Matcha Drinks to Dunkin' Rewards Members
High-Value Pizzeria Promotions
The Little Caesars More for $9.99 Promotion Maximizes Value
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Chicken-Focused National Campaigns
Mighty Spark Embarks on a Multi-Faceted Growth Strategy
Immersive Character Experiences
Sanrio Brings Kuromi to Life with an Interactive KCON Activation
Collectible Kids' Meals
Wendy's Launches Seven Sonic Card Cases with 35 Collectible Trading Cards
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Gen Z Snacking Brands
Kfc Malaysia Launches KFC Treats for Young Consumers to Indulge
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Pizza-Inspired School Cafeteria Promotions
Chartwells K12 Debuts the Pizza Daze Promotion
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Nostalgia Meal Campaigns
The Boomer King Menu Celebrates Retro Television Culture
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Hotline Beauty Campaigns
Florence by Mills Rewards Ulta Shoppers Through a Branded Hotline
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Complimentary Customizable Drink Promotions
The SONIC Coca-Cola Your Way Promotion is Refreshing
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Anniversary Brand Collaborations
Jones Soda Marks Its 30th Anniversary with a Crayola Partnership
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
K-Pop Menu Collaborations
Bb.q Chicken Launches Felix-Selected Feel Crunch Chicken Across the U.S.
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sunday-Focused QSR Value Deals
Sundays by KFC Bring Value and Indulgence to Consumers
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Curated Father's Retail Promotions
The Kroger Co. Offers a Comprehensive Father's Day Set
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Convenience Store Back-To-School Promotions
7-Eleven Debuts Back-To-School Promotional Offers
Livestream-Themed QSR Bundles
Popeyes Streamer Bundles Come in Seven Options
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Nostalgic Meal Campaigns
The Boomer King is a Limited-Edition Promotional Meal from Burger King
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Complimentary Competitive Sandwich Promotions
This Bread Zeppelin Promotion Spotlights a Classic
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Rewarding Dining Gift Promotions
The CRISP & GREEN Wrap Up Wellness Campaign is Festive
Burger Brand Graduation Giveaways
The Big Boy Graduation Giveaway Will Reward a Lucky Grad
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Charitable Restaurant Launches
Zam's Celebrates Its U.S. Debut with Events and Meal Donations
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Year-Long Anniversary Promos
Chick-fil-A Launches Menu Items and Sweepstakes for its Anniversary
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Cinematic Superhero Meal Campaigns
Batchelors and Sony Pictures Partnered to Celebrate Spider-Man
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Bakery Brand Merch Ranges
King's Hawaiian Merch Celebrates the Brand's 75th Anniversary
Celebrity-Backed RTD Campaigns
Minute Maid Spiked Partners with Action Bronson
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Celebratory Fried Chicken Sweepstakes
This Krispy Krunchy Chicken Giveaway Will Reward 10 Winners
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
QSR Brand Identity Strategies
Bob's Your Uncle Overhauled Popeyes Canada's Brand Identity
Co-Branded QSR Streetwear Lines
Jollibee and KATSEYE Release Co-Branded Apparel and a Contest
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Promotional Soccer Pizza Campaigns
The California Pizza Kitchen SEE PK Campaign is World Cup-Ready
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Complimentary Small Cheese Pizzas
Pizza Pizza Celebrated Sports Milestones with Free Pizza
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options