In order to forge long-term relationships with today's consumers, brands are turning their brand heritage into something to be experienced rather than told. In this way, consumers are able to become part of the dialogue by sharing their own authentic stories through first-hand experiences.
Brands like Apple, Mattel and Gucci have all set up retrospective exhibits in museums around the world for the purposes of charting brand and product evolution over time. On a smaller scale, there are also plenty examples of brands that make use of temporary installations, pop-up events and in-store stations in order to reference origins.
Milestone anniversaries have also become important points for brands to celebrate in order to give respect to the past and acknowledge how they plan to continue as visionaries with a clear place in the future.
16 Brand Heritage Experiences
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Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
15
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
14
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
13
Multi-Sensory Warehouse Installations
'29Rooms' Immerses Refinery29 Readers in Real-World Content
12
Narrative Swedish Design Pop-Ups
Design Brand kikki.K Has Popped Up in London's Covent Garden
11
Romantic Mail Trucks
The Veuve Clicquot Mail Truck Revives the Art of Handwriting
10
Cosmetic Anniversary Soirees
The BYS Cosmetics Brand Hosted a Three Year Anniversary Dinner Party
9
Iconic Doll Exhibitions
The ‘Barbie: The Icon’ Exhibit Displays the History of Mattel’s Famed Doll
8
E-Commerce Birthday Road Trips
The eBay 20th Anniversary Airstream Trailer Showcased Deals
7
Invisible Brand Museums
The Qualcomm Invisible Museum is Now at SXSW 2016
6
Contemplative Fashion Exhibits
Gucci's New Exhibit in China Explores the Meaning of "Contemporary"
5
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
4
Festive Sneaker Soirees
Jordan Brand's 30th Anniversary Was Commemorated at a Party to Remember
3
Star Athlete Activewear Flagships
The Air Jordan Flagship in Hong Kong is a Brand Fan's Dream
2
Branded Toilet Museums
This Japanese Museum Showcases the Toilet History of Toto Ltd.
1
Bicentennial Brand Celebrations
The Royal Doulton 200th Anniversary Campaign is Digitally Powered
Related Ideas
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Commemorative Sneaker Shops
The '85 Shop by eBay Shares a Collection of Original Air Jordan 1s
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Artisanal Craftsmanship-Exploring Stores
Mo.1950 Presents Tracce, an Artisanal Concept Store
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Hip Hop Fashion Exhibitions
MFIT Presents Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Iconic Heritage Brand Sneakers
Le TIGRE Unveiled an Exciting New Sneaker Collection
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Toronto Landmark Music Events
The Exhibition Place Music in the Park Series Has a Diverse Lineup
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Plastic-Exploring Art Exhibitions
The Everlasting Plastics Exhibition Explores Plastic Dependency
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Retrospective Travel Accessories Exhibit
Rimowa Celebrates 125 Years with a New Exhibit
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Danish Design Exhibitions
Fritz Hansen Curated EXPRESSIONS of CHARACTER in Copenhagen
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Virtual Luxury Archives
The Manolo Blahnik Archives Provides a Look at Exquisite Craftsmanship
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Wooden Resin Furniture Exhibitions
Madsen and Vester Show off the Kinship Exhibition in Copenhagen
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Sculptural Art-Detailed Store Designs
Halleroed Designs the Flagship Toteme Store in Mayfield
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Memory-Based Virtual Museums
The Museum of Memories Raises Dementia Awareness
Pre-Loved Apparel Initatives
Ba&sh Launches its US-Based Second Hand Resale Platform with Archive
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Inflated Dynamic Design Exhibitions
Vienna Design Week Hosts the Series Exhibition this Year
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Archive-Inspired Streetwear Pop-Ups
POST ARCHIVE FACTION (PAF) Boasts a New Pop-Up Experience
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Kpop-Themed Live Exhibitions
HYBE, BIGHIT MUSIC, & Live Nation Confirm a New BTS Exhibition in LA
Tennis-Themed Eyewear Experiences
The Polo Ralph Lauren x Wimbledon Experience is Immersive
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Design Craftsmanship-Centered Exhibitions
The LOEWE 'Crafted World' Exhibit is Located in Shanghai
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Anniversary-Honoring Holograms
Walt Disney Comes Back as a Hologram for Disney's 100th Anniversary
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Earth-Filled Heritage Exhibitions
The Brazil Pavilion was Unveiled at Venice Architecture Biennale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Material-Accented Dreamscape Exhibits
Solidnature Displays Its Material Prowess with a New Exhibit
Computer Evolution Museums
Evolution Museum Explores Iconic Computers Through History