24 Whitened Innovations

Cosmetics, food, dental hygiene, architecture, clothing, and of course blondness are all examples of the magic of lightened color. What was once reserved for teeth has now trickled into bleached clothing, whitened apparel and frosty cosmetics.

From acid-washed denim to bleach blond hair, these innovations are lightened, whitened, and discolored until they are almost unrecognizable.

Implications - The recent emphasis placed on teeth whitening is yet another installment in the consumer search for aesthetic perfection. In today's image-obsessed society, consumers feel as though there is always room for improvement. Fortunately, this opens up an array of opportunities and essentially creates a whole new industry that finds its roots between cosmetics and pharmaceuticals.