The top August 2019 wedding ideas show a number of different ways the entire industry is being reshaped by innovations for greater customization, cost-effectiveness and convenience. As well as being able to affordably purchase made-to-order rings from an array of jewelry brands, couples can now also make the most of at-home engagement ring try-on services when ordering from direct-to-consumer websites.
While there are countless engagement ring campaigns that only depict the high points of a relationship, Forevermark's I Take You, Until Forever jewelry campaign sets itself apart by reminding couples what it truly means to commit to someone in good times and bad. In a similar vein, Better Our Love is a web-based platform that's geared towards helping couples better understand one another to strengthen their bond.
Top 30 Wedding Innovations in August
From Rentable Wedding Cakes to Pizza-Themed Bridal Packages:
Laura McQuarrie — Sep 2, 2019 — Lifestyle
30
At-Home Engagement Ring Try-Ons
'With Clarity' is Disrupting the Jewelry Industry with 3D Printing
29
Luxurious Timeless All-Ceramic Cups
Lekoch's Gold-Rimmed Marble Coffee Mug is Subtle Yet Striking
28
Pizza-Themed Bridal Packages
Chicago Town Created an Entire Bridal Package for Pizza Lovers
27
Rentable Wedding Cakes
Toronto's Le Dolci Now Offers a Wedding Cake Rental Service
26
Relationship-Strengthening Platforms
Better Our Love Helps Couples Better Understand One Another
25
Cartoon-Themed Wedding Rings
U-Treasure Features a Line of Pikachu Engagement and Wedding Rings
24
Beautifully Stackable Engagement Rings
Erin Tracy's Bridal Jewelry Capsule is Ethereally Stunning
23
Honest Diamond Jewelry
Frank Darling Demystifies the Ring-Buying Process with Transparency
22
Wedding-Themed Cocktail Kits
Zola and Diageo are Now Offering Products & Experiences for Weddings
21
Online DIY Engagement Rings
Sarah & Sebastian's Personalization Service is Convenience-Focused
20
Jewelry-Inspired Wedding Invites
Jewelry Designer Neil Lane Created Invitations for Paper Source
19
Anime-Inspired Bridal Rings
U-Treasure Makes a One Piece Engagement Ring Possible for Anime Lovers
18
AR-Based Jewelry Software
Inova Developed an Augmented Reality Visual of On-Hand Jewelry
17
Wedding-Ready Custom Menswear
Fari Hara is Built on Sophistication and Exceptional Craftsmanship
16
Eclectic Groom Wedding Services
Drinkwater's is a Welcoming Boutique in Cambridge, Massachusetts
15
Ready-to-Ship Engagement Rings
Blue Nile's Ready-to-Ship Ring Collection Shares Top-Selling Styles
14
Extra-Brilliant Diamond Rings
Sparkle Cut Diamonds are Affordable & Boast 50%-100% More Sparkle
13
Bespoke Video-Embedded Greeting Cards
Lalaframe Greeting Cards Speak for You with Embedded Videos
12
Personalized Digital Art Gifts
The Glacelis App Customizes Unique Art Designs on Products
11
Lab-Grown Diamond Guides
ALTR Created Diamonds Educates on the "New Rules For Diamond Buying"
10
Honest Engagement Jewelry Campaigns
Forevermark's 'I Take You, Until Forever' Shows Highs & Lows
9
Made-to-Order Wedding Rings
Holden's Custom Wedding Rings Use Recycled Metals & Lab-Grown Diamonds
8
AR Video Magnets
+AUMENTA Magnets are Custom Fridge Magnets with Your Video Content
7
Personalized Visual Heartbeat Jewelry
Serendipity Diamonds Design Unique Jewelry for Each Couple
6
Wedding Cake-Flavored Coffees
PJ's Coffee's New Southern Wedding Cake Drinks are a Sweet Treat
5
Wedding Venue Shopping Shows
'I Do to the Wedding Venue' Primes Couples to Pick a Perfect Location
4
Venue-Specific Wedding Planning Apps
Wedding Spot Contributes to a Stress-Free Planning Experience
3
Complimentary Ring-Buying Guides
Concierge Diamonds Shares How to Buy an Engagement Ring
2
Custom Ring Design Services
Adamas Fine Jewelry Boasts Unique Collections and Custom Services
1
Cherry Blossom-Themed 3D Cards
Lovepop's New Red Sakura Tree 3D Card is the Way to Show You Care
Related Ideas
Apparel Brand Category Expansions
Ref Jewelry Marks a Lifestyle Expansion for Reformation
Carrot-Shaped Engagement Rings
Aldi's Mascots Inspired Carrot Gold Engagement Rings
Heritage-Inspired Bridal Collections
Katherine Tash’s Spring 2026 Line Honors Timeless Silhouettes
One-Of-A-Kind Engagement Rings
Ma Folie Takes Personalization to the Next Level
Ultra-Luxurious Bridal Collections
Christian Louboutin's 2025 Bridal Collection is Chic & Stunning
Vintage-Inspired Fine Jewelry Collections
Belle Rêve is a Newly Launched Fine Jewelry Collection
Italian Board Game-Inspired Pens
Montegrappa Spotlighted the Love Edition Pen for V-Day
Scannable Valentine's Candies
Sweethearts' Candy Messages Use AI to Help Relationships Progress
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Bird-Inspired High-End Jewelry Collections
Tiffany & Co. Presents the Bird on a Rock Collection
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Vibrant High-End Jewelry Collections
Stephen Silver Fine Jewelry Debuts Its Spring/summer Capsule
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Timeless Mocha-Mousse-Inspired Rings
Cove Fine Jewelry Spotlights its Signature 'Cove Ring'
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Dazzling Jeweler Timepiece Ranges
The Latest Tiffany & Co. Watch Range Features Four Styles
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Pizza Jewelry Collabs
Wanderlust + Co X Rubirosa Serve Up Style with Pizza-Fueled Jewelry
Donut Hole Ring Boxes
Dunkin' is Celebrating National Proposal Day with "I Dough” Ring Boxes
Curated V-Day Jewelry Assortments
Ecksand Launches 'Caught in the Act of Self-Love'
Confectionery-Inspired Ring Designs
Brilliant Earth Partners with Ring Pop on a New Capsule
Jewelry Brand Anniversary Celebrations
Swarovski Celebrates 130 Years of 'Joyful Extravagance'
Bespoke Dating Experiences
Three Day Rule Launches '$1 Million Matchmaking' for Modern Romantics
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Cocktail Flavor-Inspired Engagement Rings
Buzzballz Showcases a Non-Traditional Engagement Ring
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Wedding Pizza Promotions
Pizza Hut Offers a 3-Tiered Pizza Cake for Newlyweds to Enjoy at Weddings
Romantic Curated Jewelry Collections
Ritani Launches 2025 Valentine's Day Jewelry Gift Guide
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Uncomfortable Anti-Tech Rings
The UScellular Pinky Promise Ring Discourages Excessive Phone Use
Humorous Beer-Centric Formal Wear
Coors Light Debuts the Cold Tux and BrrrTie For Wedding Parties
Elora Entertainment Collaborations
Luxury Concert Series Launches in Historic Ontario Mill Town
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Summer Bridal Guest-Of Collections
Reformation's New Drop Is a Sun-Soaked Ode to Summer Weddings
Free-From Foodservice Cake Slices
The We Love Cake Portions Come in Two Ready-to-Eat Recipes
Preserved Flower Keepsakes
Wild Coast Flower Preservation Turns Wedding Bouquets into Premium Art
Robotic Wedding Cakes
RoboCake Shared Advancements in Robotic Food Research at Expo 2025 Osaka
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Desert Diamonds-Inspired Bridal Campaigns
De Beers Group Puts Desert Diamonds in the Spotlight
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Curated Summer Bridal Collections
Reformation’s Bridal Atelier Collection Channels Romance
Collaborative Sprinkle-Infused Cakes
Rich Products and Funfetti Partnered for New Desserts
Experiential Wedding Registry Gifts
Tinggly and The Knot Share Experiential Wedding Registry Gifts
Branded Wedding-Themed Gifting Suites
Street Grandma Featured UGG in Her Collection 8 Campaign
Valentine's Jewelry Exchanges
The JCPenney Ex-Change Turns Once-Loved Pieces into a Fresh Start
Customizable Ring Designs
Slate & Tell’s Toi et Moi Rings Can Be Personalized and Gifted
Curated Wedding Jewellery Lines
Ecksand Debuts a Wedding Jewellery Guide
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Vegas-Themed Wedding Packages
Say ‘I Do’ with Taco Bell’s Ultimate Vegas Wedding Experience
Laundry-Themed Nuptial Events
The LG Launderette of Love is a One-of-a-Kind Wedding Experience
Cheeky Beer-Inspired Wedding Suits
Coors Light Debuts the Cold Tux and BrrrTie
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Cake-Centric Gatherings
Cake Picnic Turns a Shared Love of Cake into a Sweet Social Event
Website-Based Restaurant Customizations
The 'Wix Restaurant Experiences' Enables Unique Dining
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Curated High-End V-Day Collections
Cartier’s 2025 Valentine’s Day Gift Selection Was Stunning
Midlife Crisis Pizza Campaigns
The California Pizza Kitchen 40th Anniversary Marks a Milestone
Sparkling Sandwich-Shaped Rings
The Subway Baguette Ring Honors the Classic B.M.T.® Sandwich
Celebratory Lava Cake Giveaways
Domino’s Marks Its 65th Year with Chocolate Lava Crunch Cakes
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Modern Matchmaking Platforms
Marriage Mate Redefines Shaadi And Matrimony For Gen Z Connections
Singles Jewelry Collections
Tinder x Ian Charms' Collab Dropped for Uncuffing Season
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Elevated Signature Burgers
Burger King Now Offers a Higher-Quality Whopper Experience
Cheese Wheel Wedding Cakes
The Cotswold Cheese Co’s Snowshill Cheese Wedding Cake is Artisanal
Onion Ring Proposals
Red Robin Wants Couples to Come Together with Its Towering Onion Rings
Stranger Wedding Marketplaces
Invitin Lets Couples Sell Wedding Invitations to Vetted Strangers
AI-Powered Wedding Planning Experiences
Make It Yours by The Knot Recommends Vendors with AI
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Elevated Little White Dresses
Azazie Boasts the Elevated Little White Dress Collection
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Bridal Shoe Collections
Valentina Rangoni to Debut a Collection Inspired by Her Own Tuscan Wedding
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Custom Bridal Jewelry
Pokémon Wedding and Engagement Rings Allow Personalized Character Engravings
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Wedding Wardrobe Emergency Kits
The Bride Kit by The Rescue Kit Company Solves Day-Of Mishaps
Cannabis Wedding Initiatives
Ivy Hall Hosts the 'Weed Love to Marry You' Initiative
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
AI Wedding Planners
Lovers AI Offers AI-Powered Wedding Design And Vendor Management Solutions
Limited-Edition Gender Reveal Cakes
Aldi Launched a Special Gender Reveal Cuthbert Cake
Birthday Cupcake Promos
Edible Celebrates Its New Limited-Edition Cupcake Line With Free Treats
Experience-Driven Photo Booths
Future Flicks Introduced an AI Photo Booth Feature
Intricate Bridal Designs
Heli Kalkstein's the 'Reverie' Bridal Collection is Stunning and Luxe
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Relationship-Inspired Cheese Boards
Crave Brothers' Valentine's Spreads Take After Stages of Love
Romantic Delivery Service Bouquets
Deliveroo New Arrangements Collection Reflects Modern Romance
Dedicated Wedding Menswear Showrooms
Kleinfeld Partners with Generation Tux on a Menswear Showroom
Joint Holiday Pizza Promotions
Stoner's Pizza Joint is Marking National Pizza Day and V-Day
Thoughtful Bridal Collections
Essense of Australia Debuts Its Latest Bridal Collection
Inaugural Men-Focused Wedding Collections
David's Bridal Expands into Menswear with Perry Ellis
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Love-Themed Hotel Experiences
Hotel X Toronto Debuts Sweethearts Retreat & Celebrate Love Packages
All-in-One Digital Dining Marketplaces
This OpenTable Marketplace is for Private and Group Dining
Encouraging Graduation Gifts
Jane Win X Brad Meltzer Team Up to Release the 'Make Magic Bundle'
Digital Invitation Makers
Pinvite Lets You Create And Manage Personalized Event Invitations Online
Unique Wedding Services
Skydeck Chicago Ran Its 10th Love on the Ledge Event
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Low-Cost Distillery Weddings
Aviation Gin is Helping Couples Tie the Knot on Valentine's for $214
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Biscuit-Inspired Frosted Cakes
Party Rings Unveils a New Celebration Cake for Gatherings
Engagement Popup Builders
CookUp Creates Custom Popups To Make Your Product Impossible To Ignore
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Hand-Selected Long-Lasting Rose Bouquets
The Lasting Brilliance Forever Roses are Long-Lasting
Dinner Escape Rooms
The Wedding Party Dinner Theater is a Three-Course Entertainment Event
Inclusive Prom Dress Collections
David’s Bridal Debuts Its 2025 Jules & Cleo Prom Collection
Valentine's-Ready Personalized Gifts
Wolt Launches New Personalized Gifts for its Shoppers
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Inclusive Wedding Planning Firms
Thistle & Thorne Serves Gender- and Sexuality-Diverse Couples
Anniversary Reminder Tools
The Best Hubby in Neighborhood Sends Automatic Anniversary Alerts
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Unique Hotel Wedding Packages
Karisma Hotels & Resorts Unveils a Beer-Inspired Wedding Experiences
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Inclusive Valentine's Day Gifts
Hallmark's Valentine's Day Range Has Gifts for Friends and Family
Special Occasion Cakes
Paris Baguette Launches Handcrafted Cakes for Moms, Grads, and Dads
Wedding Time Capsules
Relive Wedding Memories Over Time With PostToForever
Comedian-Approved Jewelry Collections
Zales Partnered with Chloe Fineman on 'Not Another Candle'
Dip-Themed Wedding Ceremonies
Hellmann's is Offering a Unique Wedding Ahead of Chicken Tender Day
Albertan Free Pizza Campaigns
Pizza 73 Launches the P73 Party to Drive Engagement with Free Pizza
Chic Bridal Suit Collections
David's Bridal and WILDFANG Launch the Intricate Empower Suit
Resolution-Inspired Pizza Promotions
Marco's Pizza Explores Healthier Eating and Value Incentives
Day-Of Wedding Coordinators
Cheersy Connects Engaged Couples with Quality Event Professionals
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Digital Relationship Scrapbooks
Love by Notes Lets Couples Write Love Letters And Preserve Moments
Digital Audio Guestbooks
Voxu.fm Lets Guests Record Audio Messages and Selfies at Weddings
Ultra-Fast Pizza Catering Menus
Toppers Pizza Catering Menu Can Be Ordered 90-Minutes Beforehand
Newlywed Registry Bundles
Tesco Unveils Wedding Registry Bundles with an Assortment of Essentials