The top August 2019 wedding ideas show a number of different ways the entire industry is being reshaped by innovations for greater customization, cost-effectiveness and convenience. As well as being able to affordably purchase made-to-order rings from an array of jewelry brands, couples can now also make the most of at-home engagement ring try-on services when ordering from direct-to-consumer websites.
While there are countless engagement ring campaigns that only depict the high points of a relationship, Forevermark's I Take You, Until Forever jewelry campaign sets itself apart by reminding couples what it truly means to commit to someone in good times and bad. In a similar vein, Better Our Love is a web-based platform that's geared towards helping couples better understand one another to strengthen their bond.
Top 30 Wedding Innovations in August
From Rentable Wedding Cakes to Pizza-Themed Bridal Packages:
Laura McQuarrie — Sep 2, 2019 — Lifestyle
30
At-Home Engagement Ring Try-Ons
'With Clarity' is Disrupting the Jewelry Industry with 3D Printing
29
Luxurious Timeless All-Ceramic Cups
Lekoch's Gold-Rimmed Marble Coffee Mug is Subtle Yet Striking
28
Pizza-Themed Bridal Packages
Chicago Town Created an Entire Bridal Package for Pizza Lovers
27
Rentable Wedding Cakes
Toronto's Le Dolci Now Offers a Wedding Cake Rental Service
26
Relationship-Strengthening Platforms
Better Our Love Helps Couples Better Understand One Another
25
Cartoon-Themed Wedding Rings
U-Treasure Features a Line of Pikachu Engagement and Wedding Rings
24
Beautifully Stackable Engagement Rings
Erin Tracy's Bridal Jewelry Capsule is Ethereally Stunning
23
Honest Diamond Jewelry
Frank Darling Demystifies the Ring-Buying Process with Transparency
22
Wedding-Themed Cocktail Kits
Zola and Diageo are Now Offering Products & Experiences for Weddings
21
Online DIY Engagement Rings
Sarah & Sebastian's Personalization Service is Convenience-Focused
20
Jewelry-Inspired Wedding Invites
Jewelry Designer Neil Lane Created Invitations for Paper Source
19
Anime-Inspired Bridal Rings
U-Treasure Makes a One Piece Engagement Ring Possible for Anime Lovers
18
AR-Based Jewelry Software
Inova Developed an Augmented Reality Visual of On-Hand Jewelry
17
Wedding-Ready Custom Menswear
Fari Hara is Built on Sophistication and Exceptional Craftsmanship
16
Eclectic Groom Wedding Services
Drinkwater's is a Welcoming Boutique in Cambridge, Massachusetts
15
Ready-to-Ship Engagement Rings
Blue Nile's Ready-to-Ship Ring Collection Shares Top-Selling Styles
14
Extra-Brilliant Diamond Rings
Sparkle Cut Diamonds are Affordable & Boast 50%-100% More Sparkle
13
Bespoke Video-Embedded Greeting Cards
Lalaframe Greeting Cards Speak for You with Embedded Videos
12
Personalized Digital Art Gifts
The Glacelis App Customizes Unique Art Designs on Products
11
Lab-Grown Diamond Guides
ALTR Created Diamonds Educates on the "New Rules For Diamond Buying"
10
Honest Engagement Jewelry Campaigns
Forevermark's 'I Take You, Until Forever' Shows Highs & Lows
9
Made-to-Order Wedding Rings
Holden's Custom Wedding Rings Use Recycled Metals & Lab-Grown Diamonds
8
AR Video Magnets
+AUMENTA Magnets are Custom Fridge Magnets with Your Video Content
7
Personalized Visual Heartbeat Jewelry
Serendipity Diamonds Design Unique Jewelry for Each Couple
6
Wedding Cake-Flavored Coffees
PJ's Coffee's New Southern Wedding Cake Drinks are a Sweet Treat
5
Wedding Venue Shopping Shows
'I Do to the Wedding Venue' Primes Couples to Pick a Perfect Location
4
Venue-Specific Wedding Planning Apps
Wedding Spot Contributes to a Stress-Free Planning Experience
3
Complimentary Ring-Buying Guides
Concierge Diamonds Shares How to Buy an Engagement Ring
2
Custom Ring Design Services
Adamas Fine Jewelry Boasts Unique Collections and Custom Services
1
Cherry Blossom-Themed 3D Cards
Lovepop's New Red Sakura Tree 3D Card is the Way to Show You Care
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Apparel Brand Category Expansions
Ref Jewelry Marks a Lifestyle Expansion for Reformation
Carrot-Shaped Engagement Rings
Aldi's Mascots Inspired Carrot Gold Engagement Rings
Ultra-Luxurious Bridal Collections
Christian Louboutin's 2025 Bridal Collection is Chic & Stunning
Vintage-Inspired Fine Jewelry Collections
Belle Rêve is a Newly Launched Fine Jewelry Collection
Italian Board Game-Inspired Pens
Montegrappa Spotlighted the Love Edition Pen for V-Day
Reimagined Cocktail-Themed Wedding Traditions
BOMBAY SAPPHIRE Tackles a Classic Wedding Tradition
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Bird-Inspired High-End Jewelry Collections
Tiffany & Co. Presents the Bird on a Rock Collection
Affordable Luxury Bridal Accessories
The Call it Spring Bridal Collection is Chic and Contemporary
Timelessly Sophisticated Jewelry Designs
Pandora Spotlights Its More Than a Gift Narrative
Vibrant High-End Jewelry Collections
Stephen Silver Fine Jewelry Debuts Its Spring/summer Capsule
Ultra-Chic Bridal Jewelry Lines
Ecksand's 2025 Engagement Ring Round-Up is Stunning & Eye-Catching
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Pizza Jewelry Collabs
Wanderlust + Co X Rubirosa Serve Up Style with Pizza-Fueled Jewelry
Donut Hole Ring Boxes
Dunkin' is Celebrating National Proposal Day with "I Dough” Ring Boxes
Curated V-Day Jewelry Assortments
Ecksand Launches 'Caught in the Act of Self-Love'
Wedding Season-Inspired Collections
Trixie Cosmetics Boasts the Lovebirds Collection
Confectionery-Inspired Ring Designs
Brilliant Earth Partners with Ring Pop on a New Capsule
Jewelry Brand Anniversary Celebrations
Swarovski Celebrates 130 Years of 'Joyful Extravagance'
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Authenticated Jewelry Marketplaces
The Alloy Market Reframed Pre-Owned Fine Jewelry
Cocktail Flavor-Inspired Engagement Rings
Buzzballz Showcases a Non-Traditional Engagement Ring
Bridal-Inspired Jewelry Collections
Astrid & Miyu’s 'Future Heirlooms' Offers a Modern Take
Wedding Pizza Promotions
Pizza Hut Offers a 3-Tiered Pizza Cake for Newlyweds to Enjoy at Weddings
Desert Diamonds-Inspired Bridal Campaigns
De Beers Group Puts Desert Diamonds in the Spotlight
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Uncomfortable Anti-Tech Rings
The UScellular Pinky Promise Ring Discourages Excessive Phone Use
Pickle-Inspired Pinky Rings
The SETTE Hot Girl Pickle Pinky Ring Features a Green Lab Diamond
Humorous Beer-Centric Formal Wear
Coors Light Debuts the Cold Tux and BrrrTie For Wedding Parties
Summer Bridal Guest-Of Collections
Reformation's New Drop Is a Sun-Soaked Ode to Summer Weddings
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Preserved Flower Keepsakes
Wild Coast Flower Preservation Turns Wedding Bouquets into Premium Art
Robotic Wedding Cakes
RoboCake Shared Advancements in Robotic Food Research at Expo 2025 Osaka
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Cinematic Film-Inspired Jewelry Campaigns
Tiffany & Co. Debuts the Love & Celebration Campaign
Bookable Kitchen Pop-Ups
KitchenAid Room To Host Elevates Holiday Hosting
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Curated Summer Bridal Collections
Reformation’s Bridal Atelier Collection Channels Romance
Collaborative Sprinkle-Infused Cakes
Rich Products and Funfetti Partnered for New Desserts
Experiential Wedding Registry Gifts
Tinggly and The Knot Share Experiential Wedding Registry Gifts
Branded Wedding-Themed Gifting Suites
Street Grandma Featured UGG in Her Collection 8 Campaign
Valentine's Jewelry Exchanges
The JCPenney Ex-Change Turns Once-Loved Pieces into a Fresh Start
Curated Wedding Jewellery Lines
Ecksand Debuts a Wedding Jewellery Guide
Dinner Escape Rooms
The Wedding Party Dinner Theater is a Three-Course Entertainment Event
Free-From Foodservice Cake Slices
The We Love Cake Portions Come in Two Ready-to-Eat Recipes
Laundry-Themed Nuptial Events
The LG Launderette of Love is a One-of-a-Kind Wedding Experience
Fashion Inspired Romance Campaigns
Burberry Unveiled Its Love, on Repeat Chinese Valentine's Film
Cheeky Beer-Inspired Wedding Suits
Coors Light Debuts the Cold Tux and BrrrTie
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Cake-Centric Gatherings
Cake Picnic Turns a Shared Love of Cake into a Sweet Social Event
Website-Based Restaurant Customizations
The 'Wix Restaurant Experiences' Enables Unique Dining
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Jewelry Retail Technolgies
A.JAFFE Launched Its AI Custom Jewelry Renderings for Retail Partners
Sparkling Sandwich-Shaped Rings
The Subway Baguette Ring Honors the Classic B.M.T.® Sandwich
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Modern Matchmaking Platforms
Marriage Mate Redefines Shaadi And Matrimony For Gen Z Connections
Singles Jewelry Collections
Tinder x Ian Charms' Collab Dropped for Uncuffing Season
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Elevated Signature Burgers
Burger King Now Offers a Higher-Quality Whopper Experience
Cheese Wheel Wedding Cakes
The Cotswold Cheese Co’s Snowshill Cheese Wedding Cake is Artisanal
Stranger Wedding Marketplaces
Invitin Lets Couples Sell Wedding Invitations to Vetted Strangers
AI-Powered Wedding Planning Experiences
Make It Yours by The Knot Recommends Vendors with AI
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Tactile Marketing Campaigns
She Said Yes Strives to Increase Tactile Engagement
Curated Bridal Dress Collections
Honey Launched a Dedicated Edit for Multi-Occasion Bridal Moments
Stunning Signature Engagement Rings
Château D'ivoire Debuts the Signature Engagement Collection
Elevated Little White Dresses
Azazie Boasts the Elevated Little White Dress Collection
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Luxury Bridal Designer Partnerships
David's Bridal Partners with Luxury Designer Marchesa
Wedding Day Grooming Sponsorships
Dove Men+Care Launched Its $50K Wedding Campaign
Bridal Shoe Collections
Valentina Rangoni to Debut a Collection Inspired by Her Own Tuscan Wedding
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Custom Bridal Jewelry
Pokémon Wedding and Engagement Rings Allow Personalized Character Engravings
Pizza Professionals-Focused Challenges
California Pizza Challenge Returns in August 2026
Creative Storytelling Tools
LoveTales Turns Real Relationships Into Illustrated Storybooks
AI Wedding Planning Platforms
David’s Bridal Expanded AI-Powered Wedding Budgeting Tools
AI-Enabled Wedding Guide Platforms
Tambourine and Hyatt Launch The. Hyatt Wedding Guide
Experience-Driven Photo Booths
Future Flicks Introduced an AI Photo Booth Feature
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Wedding Wardrobe Emergency Kits
The Bride Kit by The Rescue Kit Company Solves Day-Of Mishaps
Cannabis Wedding Initiatives
Ivy Hall Hosts the 'Weed Love to Marry You' Initiative
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
AI Wedding Planners
Lovers AI Offers AI-Powered Wedding Design And Vendor Management Solutions
Limited-Edition Gender Reveal Cakes
Aldi Launched a Special Gender Reveal Cuthbert Cake
Birthday Cupcake Promos
Edible Celebrates Its New Limited-Edition Cupcake Line With Free Treats
Intricate Bridal Designs
Heli Kalkstein's the 'Reverie' Bridal Collection is Stunning and Luxe
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Relationship-Inspired Cheese Boards
Crave Brothers' Valentine's Spreads Take After Stages of Love
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Dedicated Wedding Menswear Showrooms
Kleinfeld Partners with Generation Tux on a Menswear Showroom
Joint Holiday Pizza Promotions
Stoner's Pizza Joint is Marking National Pizza Day and V-Day
Inaugural Men-Focused Wedding Collections
David's Bridal Expands into Menswear with Perry Ellis
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Love-Themed Hotel Experiences
Hotel X Toronto Debuts Sweethearts Retreat & Celebrate Love Packages
All-in-One Digital Dining Marketplaces
This OpenTable Marketplace is for Private and Group Dining
Wedding-Focused Coffee Table Books
Tailored Studio’s Wedding Coffee Table Book is Customizable
Celebratory QSR Promotions
Whataburger is Hosting a Month-Long Birthday Celebration for the Brand
Grocer Wedding Photoshoot Campaigns
This ALDI Campaign Will Offer Newlyweds a Retail Photoshoot
Encouraging Graduation Gifts
Jane Win X Brad Meltzer Team Up to Release the 'Make Magic Bundle'
Digital Invitation Makers
Pinvite Lets You Create And Manage Personalized Event Invitations Online
Unique Wedding Services
Skydeck Chicago Ran Its 10th Love on the Ledge Event
Seasonal Americana Dessert Menus
The Nothing Bundt Cakes America 250 Range is Patriotic
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Biscuit-Inspired Frosted Cakes
Party Rings Unveils a New Celebration Cake for Gatherings
Curated Romantic Hotel Getaways
The Four Seasons Hotel Montreal Hosted a 2026 V-Day Experience
Engagement Popup Builders
CookUp Creates Custom Popups To Make Your Product Impossible To Ignore
Tax Day-Friendly Pizza Promotions
Pizza Hut Ran a Tax Day Promotion to Bring Comfort
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Hand-Selected Long-Lasting Rose Bouquets
The Lasting Brilliance Forever Roses are Long-Lasting
Warm Weather Cake Menus
Nothing Bundt Cakes Summer Menu Has New and Returning Favorites
Bridesmaid Pop-Up Experiences
Azazie Hosted a One-Day Pop-Up for Bridesmaids on July 12th
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Inclusive Wedding Planning Firms
Thistle & Thorne Serves Gender- and Sexuality-Diverse Couples
Personalization-Focused Gift Services
Edible Arrangements Boasts a New App and Edible Rewards
Summer-Ready Versatile Fashion Collections
Azazie Debuts The Summer RSVP Edit
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Special Occasion Cakes
Paris Baguette Launches Handcrafted Cakes for Moms, Grads, and Dads
Wedding Time Capsules
Relive Wedding Memories Over Time With PostToForever
Comedian-Approved Jewelry Collections
Zales Partnered with Chloe Fineman on 'Not Another Candle'
Dip-Themed Wedding Ceremonies
Hellmann's is Offering a Unique Wedding Ahead of Chicken Tender Day
Albertan Free Pizza Campaigns
Pizza 73 Launches the P73 Party to Drive Engagement with Free Pizza
Resolution-Inspired Pizza Promotions
Marco's Pizza Explores Healthier Eating and Value Incentives
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Personalized Event Concierges
The Expanded Minted Concierge Service Simplifies Event Planning
Digital Relationship Scrapbooks
Love by Notes Lets Couples Write Love Letters And Preserve Moments
Ultra-Fast Pizza Catering Menus
Toppers Pizza Catering Menu Can Be Ordered 90-Minutes Beforehand
Newlywed Registry Bundles
Tesco Unveils Wedding Registry Bundles with an Assortment of Essentials
Celebratory Artisanal Pizzas
The California Pizza Kitchen National Pizza Month Promotion is Tasty