From small accessories like smartwatch straps to large-scale home constructions, the top August 2017 customization ideas showcase how consumers want to have a hand in product creation, especially when it comes to finished looks and functions.
Customization is now becoming the norm across the fashion industry, with everything from footwear and bags to apparel offering modular or transformative elements. Although there are plenty of universal emojis to express one's feelings at any given moment, consumers are looking for more personalized means of expression with hyper-personalized stickers and messaging tools.
Consumers are also seeking out kits and product systems that allow them to build their own products, such as Demeter's Foolproof Blending Trio for crafting bespoke fragrances and NuAns NEO Reloaded, which is a smartphone with a fully customizable back component.
Top 25 Customization Concepts in August
25
Self-Constructing Buildings
These Self-Deploying Buildings Can Pop Up in Eight Minutes
24
Modular Bag Systems
'Bloqbag' is a Modular Bag That Reinvents the Backpack
23
DIY Prefab Cabin Homes
The Ecokit Prefabricated Cabins Can be Erected without Professional Help
22
Custom-Backed Smartphones
The NuAns NEO Reloaded Has Hundreds of Different Design Combinations
21
Transforming Workstation Consoles
This Sleek Console Transforms Into a Small Cubicle
20
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
19
Affordable Custom Backpacks
BARKER Bags Makes Customizable Backpacks for Students
18
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
17
Custom 3D-Scanned Shoes
The iovada Luxury Italian Shoes are Made from Premium Materials
16
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
15
Design-Centric Cat Houses
The LUNARBOX Cat Condo Features an Elevated, Customizable Design
14
Victorian Cocktail Garnishers
Hendrick's Created a Machine That Perfectly Cuts Cucumber Slices
13
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
12
Elevated Control Tower Suites
Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite
11
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
10
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
9
Fragrance Blending Kits
Demeter's 'Foolproof Blending Trio' Lets Users Create a Custom Scent
8
Luxury Smartwatch Services
Apple Offered Free Personalization Services for the Apple Watch Hermès
7
Personalized Birthday Pies
The Real Pie Company Decorates Savory Pies with Names and Messages
6
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
5
Magnetic Photo Holders
Swapsnap Effortlessly Displays Pictures on Walls Without Nails
4
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
3
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
2
Interchangeable Backpack Shells
Kemies Introduces Bags with Skins That Can Be Easily Changed
1
Customizable Watch Collections
'Swatch X You' Lets Consumers Design Their Own Playful Timepieces
Related Ideas
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
Luxury Sparkling Tote Bags
Swarovski celebrates 130 years with tote bag and juice collaboration
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Portable Fragrance Samplers
The Balenciaga Discovery Box is Made to Be Experienced on the Go
Ai-Powered Recipe-Generating Appliance
The Kitchen Cosmo Reimagines Kitchen Design Through Utility
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Elegant Everyday Bag Designs
The Fendi Way Handbag Collection is Luxurious and Ultra-Chic
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Organization-Forward Travel Collections
Cadence Expands Its Stylish and Functional Parcel System
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Upcycled Bag Collabs
FREITAG x Études Studio Reimagine Iconic Messenger in a Bold Collaboration
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Conscious Closet Apps
Indyx Was Designed to Curb Unnecessary Fashion Consumption
Next-Gen Tech Accessories
Scosche Industries Emphasizes Versatility and Convenience at IFA 2025
Outfit-Matching OLED Handbags
The Peuty Infinity Bag Fuses Fashion and Tech at CES 2026
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Bespoke AI-Crafted Fragrances
Outlaw’s Bespoke Scent Builder Blends AI Design with Human Touch
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Crystal-Studded Grocery Totes
Swarovski and Erewhon Partnered for a New Accessory and Juice
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Bespoke Handbag Services
Kurt Geiger One-of-A-Kind Lets Customers Make a Mini Kensington Their Own
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Technologically Enhanced Electronic Handbags
Nik Bentel Studio Debuts the Speaker Bag & Mixer Bag
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Flower Motif Tech Accessories
CASETiFY Expands its Murakami - FLOWERS BLOOM Capsule
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
High-End Pharmacy Fragrance Boutiques
Boots Fragrance Offers Over 400 Options
Sensorial Texture Formulation Collections
Seppic Unveils the Beauty Cosmic Odyssey Collection
Sensorial Luxury Cosmetics
Prestige Beauty Brand Marc Jacobs Beauty is Relaunching in 2026
Richly-Toned Luggage Capsules
Samsonite Partners with Olivia Culpo to Launch 'Chocolate Mauve'
Design-Led Keyboards Emerge
YUNZII Introduces Wood Keyboard with Customizable Switches
AI-Driven Fragrance Concept Stores
My Scent Edit Offers Digital Consultations & an AI Photo Booth
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
At-Home Hair Color Creators
ColorBox by Zuvi Uses Color Theory to Make Custom Shades
Collectible Hand Creams
Monclos' Comfort Hand Cream Can Be Customized with a Keyring
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Dumping-Like Fashion Bags
Esenes Worldwide Bag Mimics Edible Textures Through Sculptural Design
Colorful Tech Accessories
The Apple 2026 Spring Accessory Lineup Adds Bold New Colors
Personal Tech Hardware
Tsmart Lets You Change Your Phone Case Design Without Replacing The Case
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Mix-and-Match Cosmetic Campaigns
The eos Just Make Scents Campaign is Narrated by Cardi B
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
AI-Powered Timepiece Design Tools
The Swatch AI-Dada Tool Lets Users Think Up Any Design
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Customizable Scented Candle Capsules
Guerlain Has Introduced the L’Art de Vivre Collection
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Modular Nail Systems
Modul's Nails are Designed to Click On and Click Off
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Scent-Powered Water Bottles
Air Up O Makes Water Flavorful Without Sugar or Additives
Textured Gourmand Fragrances
New Perfumes Feature Creamy, Buttery, and Edible-Inspired Notes
AI-Driven Fragrance Experiences
The HOLA Fragrance Pop-Up Features a Scent-to-Language Experience
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Modular Gaming Controllers
HyperX Introduces Swappable Controls and Custom Gaming Parts
Late-Summer Statement Home Sprays
MALIN+GOETZ and Rocco Join on the Tomato home spray
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Urban Metropolis-Inspired High-End Fashion
The Gucci NY Capsule Captures the Ethos of the City
Luxury Leather Accessories Collections
Montegrappa Releases the AMB-ITION Collection
Bold Sneaker Design Concepts
Nothing CMF Fan-Made Modular Sneaker Pushes Creative Boundaries
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Sleek Modern Device Essentials
Native Union Introduces Updated Tech Accessories
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
AI-Powered Fragrance Development
Unilever Expands Fragrance R&D With New India Hub
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Digitally Native Fragrance Stores
The Dossier Flagship Boutique Inspires Discovery & Education
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
Seoul-Specific Personalized Retail Experiences
Monclos Unveiled a Brand Experience Space in Seoul
Elevated Home Scent Lines
Maison&Muse's Collection Features Affordable Luxury Home Fragrances
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Monogram Tech Accessories
The TOMBOGO x MOFT Monogram Capsule Redefines Everyday Phone Essentials
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Custom Headphone Concept Models
The Bang & Olufsen ONCE Concept by Bas Kamp is Hyper-Customized
Couture Texture Formulas
Gattefossé Unveiled its Haute Couture Collection
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Modular Drinkware Systems
Dometic Designed a System with Mix-and-Match Lids and Accessories
Luggage Personalization Stickers
Monos Launched City-Inspired Destination Stickers
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Modular Summer Wardrobe
Studio Nicholson Men's Summer Module 2026 Presents Lightweight Tailoring
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Modular Handbag Systems
LVCY PEARL Combines Single Clutches into a Bigger Bag with One Compartment
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
Heritage Outerwear Reissues
Octobre Editions x Schott NYC Collaboration Updates Classic Jackets
Custom Year Wrap-Ups
Your Wrapped Lets You Create Fun, Customizable Year-End Summaries
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Mediterranean-Inspired Luggage Capsules
TUMI Has Unveiled the Mediterranean Escape Collection
Polycotton Travel Pouches
Holidermie Launches Its ACT Beauty Discovery Pouch
Fashion-Forward Audio Design
The Luna Audio Concept Turns the Bluetooth Radio into Handbag Style
Process-Driven Fashion Capsules
Mystephenm Vol. 4.0 Unravel Captures the Process of Becoming
Personalized Audio Designs
The ONCE Headphone Concept by Bas Kamp Introduces a Custom-Fit Approach
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Utility Style Capsules
A. SOCIETY x New Era Utility Capsule Introduces Magnetic Caps and Eyewear
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
DIY Inspiration Apps
Daily DIY Reminder App Delivers Creative Upcycling Ideas And Reminders
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Personalized Capsule Supplements
Art of You Launches a Personalized Capsule Machine
Value-Driven Updated Wedding Programs
Indochino Expands Its Convenience-Focused Service in 2026
Custom Chat Themes
Google Adds Custom Theme Section To Google Messages