From small accessories like smartwatch straps to large-scale home constructions, the top August 2017 customization ideas showcase how consumers want to have a hand in product creation, especially when it comes to finished looks and functions.
Customization is now becoming the norm across the fashion industry, with everything from footwear and bags to apparel offering modular or transformative elements. Although there are plenty of universal emojis to express one's feelings at any given moment, consumers are looking for more personalized means of expression with hyper-personalized stickers and messaging tools.
Consumers are also seeking out kits and product systems that allow them to build their own products, such as Demeter's Foolproof Blending Trio for crafting bespoke fragrances and NuAns NEO Reloaded, which is a smartphone with a fully customizable back component.
Top 25 Customization Concepts in August
25
Self-Constructing Buildings
These Self-Deploying Buildings Can Pop Up in Eight Minutes
24
Modular Bag Systems
'Bloqbag' is a Modular Bag That Reinvents the Backpack
23
DIY Prefab Cabin Homes
The Ecokit Prefabricated Cabins Can be Erected without Professional Help
22
Custom-Backed Smartphones
The NuAns NEO Reloaded Has Hundreds of Different Design Combinations
21
Transforming Workstation Consoles
This Sleek Console Transforms Into a Small Cubicle
20
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
19
Affordable Custom Backpacks
BARKER Bags Makes Customizable Backpacks for Students
18
Smart Selfie Sticker Apps
'Sticky AI' Uses Artificial Intelligence to Turn Selfies into Stickers
17
Custom 3D-Scanned Shoes
The iovada Luxury Italian Shoes are Made from Premium Materials
16
Unbranded Phone Case Designs
The HSBC Mobile Studio Tour Lets Users Create Customized Phone Cases
15
Design-Centric Cat Houses
The LUNARBOX Cat Condo Features an Elevated, Customizable Design
14
Victorian Cocktail Garnishers
Hendrick's Created a Machine That Perfectly Cuts Cucumber Slices
13
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
12
Elevated Control Tower Suites
Arlanda Airport Transformed an Old Flight Deck into a Luxury Suite
11
Custom Connected Eyeglass Pop-Ups
The Snap Spectacles Pop-Up is On Display at Harrods in London
10
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
9
Fragrance Blending Kits
Demeter's 'Foolproof Blending Trio' Lets Users Create a Custom Scent
8
Luxury Smartwatch Services
Apple Offered Free Personalization Services for the Apple Watch Hermès
7
Personalized Birthday Pies
The Real Pie Company Decorates Savory Pies with Names and Messages
6
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
5
Magnetic Photo Holders
Swapsnap Effortlessly Displays Pictures on Walls Without Nails
4
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
3
Personalized Woodland Dolls
Enchantimals and Tiana from 'Toys AndMe' Launched a Customized Doll
2
Interchangeable Backpack Shells
Kemies Introduces Bags with Skins That Can Be Easily Changed
1
Customizable Watch Collections
'Swatch X You' Lets Consumers Design Their Own Playful Timepieces
Related Ideas
Luxury Fragrance Launches
Maison Francis Kurkdjian’s Kurky Brings Playful Luxury to Bloomingdale’s
Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Luxury Sparkling Tote Bags
Swarovski celebrates 130 years with tote bag and juice collaboration
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Portable Fragrance Samplers
The Balenciaga Discovery Box is Made to Be Experienced on the Go
Ai-Powered Recipe-Generating Appliance
The Kitchen Cosmo Reimagines Kitchen Design Through Utility
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Elegant Everyday Bag Designs
The Fendi Way Handbag Collection is Luxurious and Ultra-Chic
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Organization-Forward Travel Collections
Cadence Expands Its Stylish and Functional Parcel System
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Upcycled Bag Collabs
FREITAG x Études Studio Reimagine Iconic Messenger in a Bold Collaboration
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Bright Color-Based Spring Fashion
Yuki Yagi Designs the New SS25 vowels Capsule
Next-Gen Tech Accessories
Scosche Industries Emphasizes Versatility and Convenience at IFA 2025
Graphic Tech Accessories
Diesel x CASETiFY Spring 2026 Collab Has Cases with Bold Branding
Outfit-Matching OLED Handbags
The Peuty Infinity Bag Fuses Fashion and Tech at CES 2026
Holiday-Ready Luxury Fragrance Lines
Maison Francis Kurkdjian Debuts a Range of Holiday Products
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Bespoke AI-Crafted Fragrances
Outlaw’s Bespoke Scent Builder Blends AI Design with Human Touch
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
AR-Enabled Messaging Systems
The 'FAVOR' AR Message Concept is Highly Interactive
Revolutionary Cooking System Concepts
Tim Chen Designs the Magic Cube Cooking System
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
AI-Focused Fragrance Pop-Ups
iRomaScents and Véronique Gabai are Hosting a Pop-Up in NYC
Crystal-Studded Grocery Totes
Swarovski and Erewhon Partnered for a New Accessory and Juice
Conscious Closet Apps
Indyx Was Designed to Curb Unnecessary Fashion Consumption
Bespoke Handbag Services
Kurt Geiger One-of-A-Kind Lets Customers Make a Mini Kensington Their Own
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Technologically Enhanced Electronic Handbags
Nik Bentel Studio Debuts the Speaker Bag & Mixer Bag
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Flower Motif Tech Accessories
CASETiFY Expands its Murakami - FLOWERS BLOOM Capsule
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
High-End Pharmacy Fragrance Boutiques
Boots Fragrance Offers Over 400 Options
Sensorial Texture Formulation Collections
Seppic Unveils the Beauty Cosmic Odyssey Collection
AI-Driven Fragrance Concept Stores
My Scent Edit Offers Digital Consultations & an AI Photo Booth
Collectible Hand Creams
Monclos' Comfort Hand Cream Can Be Customized with a Keyring
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Dumping-Like Fashion Bags
Esenes Worldwide Bag Mimics Edible Textures Through Sculptural Design
Colorful Tech Accessories
The Apple 2026 Spring Accessory Lineup Adds Bold New Colors
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Flower-Centric Tech Collaborations
Takashi Murakami and CASETiFY Debut the 'FLOWERS BLOOM' Capsule
AI-Powered Timepiece Design Tools
The Swatch AI-Dada Tool Lets Users Think Up Any Design
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Customizable Scented Candle Capsules
Guerlain Has Introduced the L’Art de Vivre Collection
Multipurpose Metallic Spray Bottles
The 'NUBE' Spray Bottle Concept is Stylish and Refillable
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Perfume Bottle Ornaments
Phlur's Decorative, Wearable Ornaments are Made for Gifting & Sampling
Modular Nail Systems
Modul's Nails are Designed to Click On and Click Off
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Late-Summer Statement Home Sprays
MALIN+GOETZ and Rocco Join on the Tomato home spray
Bold Sneaker Design Concepts
Nothing CMF Fan-Made Modular Sneaker Pushes Creative Boundaries
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Sleek Modern Device Essentials
Native Union Introduces Updated Tech Accessories
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Digitally Native Fragrance Stores
The Dossier Flagship Boutique Inspires Discovery & Education
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Elegant Holiday Beauty Kits
U BEAUTY Has Curated a Collection of Five Distinct Skincare Kits
AI-Driven Fragrance Experiences
The HOLA Fragrance Pop-Up Features a Scent-to-Language Experience
Seoul-Specific Personalized Retail Experiences
Monclos Unveiled a Brand Experience Space in Seoul
Elevated Home Scent Lines
Maison&Muse's Collection Features Affordable Luxury Home Fragrances
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Monogram Tech Accessories
The TOMBOGO x MOFT Monogram Capsule Redefines Everyday Phone Essentials
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Scent-Encapsulated Phone Cases
SODI Launched its Innovative 'Aroma Scent Phone Case'
Couture Texture Formulas
Gattefossé Unveiled its Haute Couture Collection
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Modular Drinkware Systems
Dometic Designed a System with Mix-and-Match Lids and Accessories
Luggage Personalization Stickers
Monos Launched City-Inspired Destination Stickers
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Modular Handbag Systems
LVCY PEARL Combines Single Clutches into a Bigger Bag with One Compartment
Next-Gen Console Customizations
eXtremeRate Unveiled Solutions for the ' Nintendo Switch 2'
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
Heritage Outerwear Reissues
Octobre Editions x Schott NYC Collaboration Updates Classic Jackets
Custom Year Wrap-Ups
Your Wrapped Lets You Create Fun, Customizable Year-End Summaries
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Polycotton Travel Pouches
Holidermie Launches Its ACT Beauty Discovery Pouch
Craftsmanship-Focused Design Exhibits
August Sandgren & Origin Made Presented the Maker's Gallery
Mediterranean-Inspired Luggage Capsules
TUMI Has Unveiled the Mediterranean Escape Collection
Fashion-Forward Audio Design
The Luna Audio Concept Turns the Bluetooth Radio into Handbag Style
Process-Driven Fashion Capsules
Mystephenm Vol. 4.0 Unravel Captures the Process of Becoming
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Utility Style Capsules
A. SOCIETY x New Era Utility Capsule Introduces Magnetic Caps and Eyewear
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Personalized Capsule Supplements
Art of You Launches a Personalized Capsule Machine
Value-Driven Updated Wedding Programs
Indochino Expands Its Convenience-Focused Service in 2026
Custom Chat Themes
Google Adds Custom Theme Section To Google Messages