The Asian target market is extremely vast. While being appealing on a global scale is important to companies, honing in on one particular demographic can provide successful results.
To appeal to an Asian demographic, many American companies are switching their focus and including cultural elements in their campaigns. By doing this, they hope they will be seen as an inclusive business that will generate popularity worldwide. For example, Domino's Pizza created Hatsune Miku, which is an Anime app that helps you order your pizza. Next, to promote Windows 8 Microsoft took an interesting approach to prove their system is fast and beautiful. The ad features Asian women struggling to put makeup on perfectly in less than ten seconds. The woman using Microsoft 8 was successful.
On the opposing end, Asian companies are also appealing to the Hollywood lifestyle to expand their target audience to more than just Asians. Chinese car company BAIC Motor Corporation featured Nicholas Cage driving one of their cars in a fast-paced action packed commercial.
10 Asian-Targeted Campaigns
From Star Struck Car Ads to Cheese Shooting Superheroes:
Nicole Ballantyne-Choo — Sep 25, 2013 — Marketing
9
Accessorized Bottle Branding
Every Piece of Masida Packaging is Capped with a Korean Hat
8
Chinese Calendar Car Ads
Volkswagen's Dragon Dance is Ready for the New Year
7
Promotions with Cultural Stereotypes
'Lonely Fortune Writer' Ad Singles Asian-Americans Out
6
Asian Star Luxury Endorsements
Hugo Boss Taps Chow Yun-Fat As Brand Ambassador for New Campaign
5
Pizza-Ordering Anime Apps
This Domino's Pizza App Utilizes a Popular Japanese Anime Character
4
Odd Operating System Ads
'Beautiful and Fast' Windows 8 Ad Markets the Product in a Bizarre Way
3
Supernatural Pirating Ads
The 'Piracy Uncovered' Uses Ghouls to Stop Software Piracy
2
Cheese-Shooting Superheroes
The Cheese Zone Commercial is Off-The-Wall Awesome
1
Star Struck Car Ads
This Chinese Car Company Ad Shows off Nicolas Cage's Road Rage
Related Ideas
Asian Culture-Inspired Fashion Lines
Asai's Fall/Winter 2023 Debuted During London Fashion Week
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Metaverse Marketing Partnerships
Dentsu Inc. is Working with Naver Z on Zepeto Client Marketing
Anime Restaurant Meals
McDonald's is Inviting Manga Fans into the Real World of WcDonald's
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Car-Backed Apparel Capsules
Honda x 88rising Drop Capsule Collection
Takeaway-Inspired Asian Cuisine Products
These Blue Dragon Products are Arriving at Iceland Stores
Instant Noodle-Inspired PCs
Aftershock Presents a New Range of Food-Themed Computer Designs
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
AI-Generated Pizzerias
Pizza Hut is Bringing the Pepperoni Hug Spot to Life in Toronto
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
AI-Driven Pizza Innovations
Domino's® and Microsoft Join Forces for Smarter Pizza Orders
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Japanese Cuisine Frozen Pizzas
Chicago Town Deep Dish Katsu Chicken is Loaded with Toppings
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
AI-Backed eCommerce Platforms
New Era Japan is Upgraded with GroupBy's AI eCommerce Search
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
International Snack Marketplaces
OrderExoticSnacks.com Delivers Exotic Snacks to US Shoppers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Asian Cuisine Seafood Products
Young's Seafood Taste of Asia Range Includes Four Options
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Indian Cuisine-Inspired QSR Menus
The Taco Bell Desi Menu is Arriving in India
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Android-Compatible Esports Apps
ONE Esports Debuts a Mobile App for Southeast Asian Consumers
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic