Kids all want to be, and act like, adults. Adults all want to be, and act like, kids. The following cluster clearly demonstrates these statements, including storybook furniture, cushy weaponry for kids, luxury cottages for kids, machine gun camps for kids, fake beer for kids, and kid fantasies for adults.
Implications - Children today are seen as growing up too fast, something that many companies are quick to capitalize on through that sale of adult products, like makeup and phones, to children. While younger consumers feel the need to act like adults, it is still essential for brands to bridge the gap without going to extremes. Allowing children to maintain their innocence will ensure that adult consumers can rest easy; brands who keep this in mind stand to gain patronage from both adults and children.
27 Controversial, Yet Age-Appropriate, Innovations
26
Children as Mini Adults
Anna Skladmann Portrays Elite Russian Kids in Provactive Poses
25
Luxury For Your Princess
Designer Kids Rooms
24
Creepy Inventions For Parents With Kids
23
Gun Camps for Kids
Camp Okutta Adventures in Toronto
22
Victorian Play House
Luxury for Kids
21
$50,000 Treetent for Kids
Beckham Luxury Christmas Gifts
20
Sports Hybrid, Built by Kids, Runs on Soybeans, Zero-to-60 in 4 Seconds
19
Shocking Kids' Shows
Cute Hitler and Swastika-Inspired Cartoons
18
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
17
Storybook Furniture
DEMAKERSVAN 'Cinderella' Table is Made From 17th Century Sketches
16
Marijuana For Kids
'It's Just a Plant' Is An Educational Book About Pothead Parents
15
Luxury Cottage For Kids
Tudor Playhouse
14
£50,000 Sportscars for Kids
Check Out Brooklyn Beckham's Single-Seater Porsche Roadster
13
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
12
Kids In Business
CEO of Elementeo Is Only 13 Years Old
11
Burger King Slims Down Kids Menu
10
Kids' Fantasies for Adults
Bank Norwegian Makes Your Childhood Dreams Come True
9
Personal Trainers for Kids
8
Webcams For Kids
Web Conferencing With Bunnies
7
Spy On The Kids
Puppy Cam
6
Condom Machines for Kids
Vending Machines In Brazilian Schools
5
Storybook Character Sightings
Gnome Spotted in South America
4
Reality TV Kid Exploits
“Kid Nation” Stirs Controversy About Exploitation of Children
3
Hip Hotels For Kids
Ramada Resort Karon Beach Phuket
2
Cushy Weaponry for Kids
The 'Pillow Fight' Cushion
1
Beating Up Children to Get Dates
Odd Viral Encourages Fake Violence Against Kids
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Two-in-One Kids Scooter Designs
This Children's Electric Scooter Concept is Adjustable
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Oversized Designer Kidswear
Jacquemus' MINI ME Line Shrinks Adult Fashion to Kid-Friendly Sizes
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Light-Up Kidswear
Go-Glow by PatPat Features Fabric-Illuminating Technology
Modern Baby Playpens
Wunderkids' Perfectly Fitting Playpens are Convenient and Minimalist
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Ultra-Modern Infant Furniture
Nestig Boasts Slick & Modern Infant Furniture That is Also Adaptable
Playful Toy-Like Furniture
The 'Frunchroom' Furniture Collection by Adi Goodrich is Delightful
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Modular Childhood Bed Designs
The Pupupula Kids Rock-Solid Bed System Adapts as Needed
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Fairytale-Inspired Bed Designs
The Circu Mr. Bunny Bed Shows Off a Playful Form and Function
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Adaptable Kid's Outerwear
Craghoppers Grow with You Collection is Functional and Cost-Effective
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Sporty Kidswear Sneakers
The Jordan Brand 23/7 Sneaker is an "Easy-Entry Shoe" for Kids
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Electric Adult Go-Karts
Razor Debuts a New Adult-Sized Go-Kart for an Enhanced Racing Experience
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Baby-Friendly Motorized Boats
Little Tikes' Motorized Cozy Coupe Baby Boat is Water-Safe
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Sustainable Knitted Toddler Sneakers
Nike Launches the Swoosh 1 Trainer with Colorful Details
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Limited-Edition Luxury Strollers
Kith and Bugaboo Collaborated on a Collection for Modern Parents
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Athlete-Founded Nostalgic Bubblegum
Bubblegum Kids Was Founded NHL Player Zach Hyman & His Brother
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Kid-Friendly Vibrant Earplugs
Loop Earplugs is Releasing Its Popular Engage Earplugs for Kids
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Children's Activewear Capsules
Children’s Label Hanna Andersson Launches Activewear for Kids
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Sleek Kid-Oriented Apparel
Authentic Brands Group Partners with Kidz Concepts for Aéropostale Kids
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Child-Friendly Knife Sets
Little Kitchen Academy's Progressive Knife Set Instils Confidence
Kid-Friendly Mattresses
Brooklyn Bedding Launched Its First-Ever Mattress for Kids
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Debut Kids Footwear Collections
Aerosoles Launches the Kids Version of its Popular Women's Line
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Vintage Floral Bedding
Pottery Barn Kids and Teen Debut a Floral Collection with LoveShackFancy
Young-Adult Metaverses
Roblox Announced a New Section on its Platform for Age 17+ Content
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Whimsical Kids Furniture Collections
Oeuf Presents the New Moss Collection of Modern Looks
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Generational-Lasting Dynamic Playgrounds
Mike Hewson Designs a New Public Playground with Boulders
Opulent High-Quality Garments
Nobody's Child Introduces its All-New Premium Collection for Summer
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Kid-Friendly Financial Support Apps
Goaly Offers Financial Lessons for Kids and Their Parents
Contemporary Kids Eyewear Capsules
Aéropostale Launches a Kids Eyewear Collection with A&A Optical
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids