Let's face it, we all like to look at, and be associated with, beauty. Ugly or “ugliness†is a property of a person or thing that is unpleasant to look upon and results in a highly unfavorable evaluation. Take a look, or at least try to take a look at these ugly-inspired innovations including ugly dating services, ugly couches, ugly sweaters, ugly pizza and ugly pageants.
Implications - MISSING WORD IN FIRST SENTENCE
Youth consumer groups are increasingly of traditional standards of beauty. This group rejects the values and categorical standards of their parents's generation. Companies should consider how this demographic thinks about gender, beauty and identity when creating ad campaigns to foster a deeper engagement with the brand.