Top 60 Video Ad Trends in 2024

2024 video ad trends show the landscape is defined by innovation, creativity, and a willingness to push boundaries. From AI-generated updates to classic campaigns to edgy influencer-inspired storytelling, these trends reflect how brands are leveraging technology and cultural shifts to captivate audiences.

Coca-Cola’s 'Holidays Are Coming' ad gets a modern upgrade with a fully AI-generated version. Maintaining the classic soundtrack and visuals of polar bears and illuminated trucks, the 2024 ad introduces a more diverse cast and showcases Coca-Cola Zero Sugar. This marks a breakthrough for AI-generated commercials, blending nostalgia with inclusivity and creative efficiency. The campaign’s success highlights the potential of AI to modernize beloved traditions while appealing to diverse, contemporary audiences.

Tomcat reimagines influencer culture with a stop-motion campaign featuring an influencer mouse in a darkly humorous unboxing video. The ad juxtaposes cuteness with crass humor to deliver a memorable message: Tomcat is 'Not Recommended By Mice.' This edgy approach uses humor and high-quality animation to stand out in a saturated market while reshaping how everyday products are advertised.

From AI-powered nostalgia to influencer-inspired humor, these trends exemplify how brands are redefining video advertising to create bold, engaging, and inclusive campaigns.

For more video ad trends in the year ahead, check out Trend Hunter's 2025 Trend Report