There is no denying that hip hop culture is a strong force in our time.
It started out with music, but has since begun to infiltrate other areas of life. It is now more of a lifestyle than just a simple music genre.
The following cluster looks at daily life happenings with a hip hop twist.
Implications - Ever since hip hop first broke on to the scene in the late eighties, it has proven to be a genre that has only grown in influence over the years. Without a doubt, as youth culture continues to play a dominant role in the marketplace this pervasive cultural force will continue to shape and influence the path of youth-savvy companies small and large.