Trend Hunter covered feathered eye lashes long ago, but stylish lash bars have now hit North America!
Famed makeup artist Shu Uemura set off the exotic false Eye Lash craze in Japan two years ago and now has branches of his Tokyo Lash Bars in Manhattan and a newly opened Vancouver branch. You have choices ranging from feathers to mink and diamonds (Madonna’s choice) to pimp your lashes.
“Holt Renfrew’s Vancouver store has a popular new boutique, the country’s first Tokyo Lash Bar, which is the retail outlet for the Japanese makeup line named for famed makeup artist Shu Uemura,” Macleans reports. “It is importing the longest, thickest pair of false eyelashes known to womankind—more outrageous than the mink-and-diamond-encrusted fringes Madonna wore on her Confessions tour last year, the half-inch-long feathered falsies are as bushy as the underside of a yak.”
Key Themes Behind This Trend
- Exotic False Eyelashes
- Creating and marketing exotic false eyelashes using mink and diamonds as decorations can be a disruptive innovation opportunity for the beauty industry.
- Lash Bars
- Opening lash bars that offer unique styles and personalization options for false eyelashes can be a disruptive innovation opportunity for the salon industry.
- Tokyo-inspired Make-up Lines
- Designing make-up lines inspired by Japanese make-up artist Shu Uemura, such as the Tokyo Lash Bar, can be a disruptive innovation opportunity for the make-up industry.
Where This Applies
- Beauty
- The beauty industry can benefit from selling unique and exotic false eyelashes and creating personalized lash bars.
- Salon
- The salon industry can benefit from opening lash bars that offer various unique styles and personalization options for false eyelashes.
- Make-up
- The make-up industry can benefit from creating new lines of products inspired by Japanese make-up artist Shu Uemura, such as the Tokyo Lash Bar make-up line.
