Elvis, 30 Years Dead and as Big as Ever

As the 30th anniversary of his death approaches, Elvis is a presence still strongly felt. He is the second biggest-earning dead celebrity after Nirvana's Kurt Cobain, according to Forbes magazine, with an estimated $42 million from licensing deals in 2005-2006 That's a 40-fold rise since 1979, when Priscilla Presley stepped in as executor of the estate after the death of Elvis' father Vernon. In the last five years, remixes of lesser-known songs "Rubberneckin"' and "A Little Less Conversation" have become No. 1 hits. Anyway you cut it Elvis is alive and rockin,' as big as ever. Colonel Tom Parker, Elvis' manager said it best 30 years ago "Elvis didn't die. The body did, this changes nothing."
Just a sample of tributes for the King's memorial anniversary:
• Elvis Expo at the Memphis convention center that features sold-out appearances by members of his TCB Band and former wife Priscilla
• A candlelight vigil at Graceland starting on Wednesday that will be covered live by the all-Elvis-all-the-time Elvis Radio channel on Sirius Satellite. Some 50,000 fans are expected to attend.
• A new, banana-creme-flavored Reese's Peanut Butter Cup from The Hershey Co. that encourages buyers to "Live Like The King," with a playful nod to Presley's penchant for excess
• Former pop star Marie Osmond, who knew Presley, is selling a limited-edition doll that imagines an infantile Elvis in pompadour, clutching a microphone and sporting his familiar American-eagle jumpsuit
• Elvis Presley pretenders in bespangled jumpsuits and 1950s sportscoats gyrated across a Memphis stage for the opening round of the first "tribute-artist" contest with an official Graceland blessing.

Revival of Elvis's Legacy
Opportunity to tap into the lucrative market of Elvis memorabilia and tribute events.
Niche Market for Elvis-themed Products
Potential to create new Elvis-inspired products and experiences for passionate fans.
Growing Market for Tribute Artists
Opportunity to capitalize on the demand for Elvis impersonators and tribute performances.

Industries Being Reshaped

Entertainment
Expanding market for Elvis-themed entertainment products, including concerts, movies, and documentaries.
Retail
Growing demand for Elvis memorabilia and merchandise, creating opportunities for specialty stores and online retailers.
Tourism
Development of Elvis-themed tourist attractions, such as Elvis museums, guided tours, and themed hotels.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 34%
Activity 72%
Freshness 8%

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