You need strong ankles and a smart fashion sense in this sometimes violent and ruthless sport. This week’s 100 meter event was contested in Moscow's Hermitage garden with talented young athletes competing for a shopping voucher worth 100,000 rubles ($5,119). Similar races have been held in St. Petersburg, Berlin, Amsterdam (see video), Washington, DC , and the drag race variation for male competitors also making appearances. Rules apparently vary in the Moscow race a minimum heel height of nine centimeters (3.5 Inches) was required, in Amsterdam athletes could get away with a mere seven centimeters(2.75 Inches). By the way, hometown girl Maria Kanarova took first place in the Moscow event.
What Makes This Trend Stand Out
- Professional High Heel Racing
- The sport of high heel racing is gaining momentum and could potentially disrupt traditional track and field events.
- Fashionable Endurance Races
- There is an opportunity to combine fashion and sports to create unique, endurance-based events similar to high heel racing.
- Gender-inclusive Races
- There is potential for non-binary and gender-inclusive races to emerge in the wake of high heel racing's success.
Sectors Adopting This
- Fashion
- The fashion industry could benefit from partnering with high heel racing events to showcase their latest designs.
- Fitness
- The fitness industry could explore creating unique, endurance-based events to attract new and diverse audiences similar to high heel racing.
- Entertainment
- The entertainment industry could potentially create a new genre of 'sportainment' events around high heel racing and other unique sports.
