Bummed that you didn't catch the first iPhone wave? Don't worry, you can catch the wave of your choice with an iPhone customized to your color specifications. Send the company your current phone, and they will change the colors for you, or order one directly from the company. Awesome concept brought to you by ColorWare.
Implications - In a world that has become accustomed to mass marketing, there is the desire of people to break out from the mold. When it seems that everybody has the exact same gadgets and clothing, people try to find a way to separate from the majority. Accessories that are able to change the look of items from uniform to individual will be welcomed with open arms.
Why This Trend Is Growing
- Customized-phones
- Customized phone colors and finishes to suit individual preferences
- Personalization-products
- The demand for personalized products, ranging from clothing to gadgets, is growing.
- Individuality-trend
- The trend of individuals seeking to break out from the conventional and stand out from the crowd
Industries Being Reshaped
- Mobile-phone-manufacture
- Mobile phone manufacturers can consider offering customization options to their consumers, thus setting itself apart from other competitors.
- Consumer-electronics-retail
- Retail stores can offer personalized accessories to enhance consumer's individuality and self-expression
- Fashion-accessories-retail
- Fashion accessories industry could consider partnering with companies that offer customization services to extend the options for individualization beyond clothing.
