With so much brand equity invested into leading global brands, it should come as no surprise that there are Chinese comanies who create fake brands. These fake brands look very similar to their original inspirations, but often feature a letter or two which may be mis-spelled.
"In the presence of this identity search, the fake brands are at their highest point in China. That's why foreign companies have filed complaints for trademark violation. The Chinese capitalist “explosion†together with its cheap working-industrial strength, increases the phenomenon.
To avoid these charges, the Chinese “clandestine†industry makes small transformations of the isotypes". - The UncoolHunter.com
Key Themes Behind This Trend
- Fake Brand-inspired Products
- Companies can create products that mimic the look and feel of established brands while offering their own unique value proposition.
- Brand Protection Technology
- Technology solutions can be developed to help companies detect and prevent trademark infringement and counterfeiting.
- Customizable Products
- Offering customizable products such as shoes or clothing can reduce demand for fake brands by providing consumers with the ability to create their own unique designs.
Where This Applies
- Consumer Goods
- Brand protection and customizable product offerings are applicable to a variety of consumer goods industries including apparel, footwear, and accessories.
- Technology
- The development and implementation of brand protection technology presents a disruption opportunity within the technology industry.
- Legal Services
- The rise of fake brands creates a need for legal services that specialize in trademark infringement and IP protection.
