It's amazing what a little bit of Photoshop wizardry can do. In this video, you can watch as a woman drops 6 dress sizes below your very eyes. Although this example is a clear exaggeration, we've seen many other examples of how photoshop is used to distort images in the media. One of the best examples is the stellar video from the Dove Real Beauty campaign.
Key Themes Behind This Trend
- Photoshop Distortion
- Opportunity to develop technology that detects and corrects photoshopped images.
- Body Image Manipulation
- Potential for companies to create tools or services that promote a healthy and realistic body image.
- Media Authenticity
- Emerging market for platforms or software that verify the authenticity of images and videos.
Where This Applies
- Technology
- Disruptive innovation can occur in the development of advanced image recognition software.
- Beauty and Wellness
- Opportunity for companies to create products or services that encourage self-acceptance and body positivity.
- Media and Advertising
- Potential for agencies or platforms to offer verification services to ensure the authenticity of visual content.
