Remember back in the day when you were stuck in high school hell? When you wrote about it on your binder? Your locker? In your journal? Well fast-forward to today - you're all grown up and you're in front of a live audience reading your angst for droves of ravenous angst-hunters that have expressly come to hear your pain. What started as a small gathering has grown into shows in major cities - you can check the schedule here - that folks can't stay away from. Regular folks just like yourself reading about their high school experiences like: The Ogilvie Home Perm Incident, Going to Prom With Your Mom, Being a serious geek (weren't we all?), and your weird friends like "Herm the Perm". I love this idea and not because one of these pictures bears an uncanny likeness to my mother in high school! Hmmmmm......?
Key Themes Behind This Trend
- Live Shows of Teen Angst
- Opportunity for businesses to create live shows or events where adults can share and relive their teenage angst in front of an audience.
- Nostalgia Marketing
- Opportunity for businesses to tap into nostalgia and create marketing campaigns that revolve around reliving high school experiences.
- Personal Storytelling
- Opportunity for businesses to create platforms or events that allow individuals to share their personal stories and connect with others.
Where This Applies
- Event and Entertainment Industry
- Opportunity for event planners and entertainment companies to create and organize live shows centered around reliving teenage angst.
- Marketing and Advertising Industry
- Opportunity for businesses in the marketing and advertising industry to create campaigns that leverage nostalgia and high school experiences.
- Online Storytelling Platforms
- Opportunity for online platforms to be created that allow individuals to share their personal stories and connect with a wider audience.
