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Implications - Through technology, consumers are increasingly able to fake not only their personality traits and interests, but also their physical appearances. This reflects a desire for people to change their persona and create a distinction between their "online self" and their "real self." Technology and communication industries can explore how online spaces offer consumers an ability to play with their own identities.
Key Themes Behind This Trend
- Fake Personality Alteration
- Opportunity for technology companies to develop tools that allow users to alter their online persona and create a distinction between their real and online selves.
- Online Identity Exploration
- Communication industries can provide platforms that enable users to experiment with different online identities and express themselves in new ways.
- Virtual Appearance Enhancement
- Opportunity for beauty and cosmetic industries to create virtual tools that enhance users' physical appearances during online interactions.
Where This Applies
- Technology
- Developing advanced software and tools for users to manipulate and alter their online persona and physical appearance.
- Communication
- Providing platforms and services that allow users to explore and experiment with different online identities.
- Beauty and Cosmetics
- Creating virtual beauty tools to enhance users' appearances during online interactions.
