Durex has launched a nationwide appeal in the UK for condom testers, who also have the chance to win £500! In order to develop the brand they need opinions and that means someone has got to have a lot of sex!
Sign up on the website for free condoms and to become part of the Durex Tester community. These selfless testers will then give Durex feedback about their experiences in as much detail as they can, all helping to develop the brand.
You need to log onto durex.co.uk and register your details before 30th April.
Key Themes Behind This Trend
- Condom Testing
- The trend of recruiting individuals to test and provide feedback on condoms presents an opportunity for disruptive innovation in the sexual wellness industry.
- Brand Development
- The trend of involving consumers in the brand development process through feedback and opinions opens up opportunities for disruptive innovation in the marketing and consumer goods industries.
- Community Engagement
- The trend of building communities around product testing and feedback creates opportunities for disruptive innovation in the online community and social networking industries.
Where This Applies
- Sexual Wellness
- The sexual wellness industry can leverage the feedback from condom testers to drive product innovation and improve customer satisfaction.
- Marketing
- The marketing industry can explore innovative ways to involve consumers in the brand development process, such as through product testing initiatives like Durex's condom tester program.
- Consumer Goods
- The consumer goods industry can benefit from consumer feedback obtained through testing programs, using it to develop and improve products that cater to customer needs and preferences.
