Bubbling Buildings

The Cloud to be the Centrepiece for the London Summer Olympics

When you mash a few international, architectural geniuses together, this is what results: The Cloud. Designed for the London 2012 Summer Olympics, it is definitely a sight to behold.

Shortlisted in the competition set-up by Mayor Boris Johnson, it is being hailed as a “sculptural spectacle” by the senior curator of architecture and design at the Museum of Modern Art. Hoping to build The Cloud via donations from the public, if you want to see it built, visit this site.

Sculptural Architecture
Architecture that doubles as an aesthetically pleasing sculpture, showcasing the capabilities of modern design.
Crowdfunding Building Projects
Raising money from public donations through crowdfunding platforms to fund large infrastructure projects.
Interactive Tourism
Designing structures that provide interactive tourism experiences and serve as cultural landmarks for visitors.

Where This Applies

Architecture and Design
The industry that designs and constructs large buildings and monuments that leave a lasting impact.
Crowdfunding
The industry that provides platforms for individuals to raise money for projects through public donations.
Tourism
The industry that benefits from the development of innovative landmarks and tourism experiences that attract visitors from around the world.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 3%
Freshness 8%

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