For Vogue Germany’s 30th anniversary, the magazine teamed up with two of today's biggest fashion icons, Karl Lagerfeld and Bill Kaulitz (of Tokio Hotel fame), to create a jarring editorial for the magazine that will be available in three different covers (smart marketing on their part).
In the spread, Bill Kaulitz dons simple, black clothing (a change from his usually loud garments) and rocks what appears to be a sleek black vase with rather large feathers protruding from it as a hat.
The magazine features three different photographers for the three different covers, each editorial dark, brooding and high fashion.
What Makes This Trend Stand Out
- High-fashion Avant-garde
- Opportunities for fashion brands to create bold and daring looks that push the boundaries of fashion norms.
- Celebrity Collaborations
- Brands have an opportunity to collaborate with celebrities to bring attention to their products in a unique and creative way.
- Alternative Headwear
- Opportunities to create stylish and unconventional hats that can become a fashion statement.
Sectors Adopting This
- Fashion
- Fashion brands have the opportunity to innovate and push the boundaries of what is considered traditionally fashionable.
- Publishing
- Publishing companies can benefit from collaborating with celebrities and brands to create unique content and products.
- Accessories
- There is an opportunity for brands to create unconventional and bold accessories, such as hats, that can add character to an outfit.
