The PR machine is gearing up for the release of "Where the Wild Things Are," and some pretty awesome merchandise is emerging. These "Where the Wild Things Are" skateboards absolutely rock my world.
The director of "Where the Wild Things Are" is Spike Jonze, who is also co-founder of Girl Skateboard Company--the same company that will release the six limited-edition boards.
Additional Image Credits: We Love You So
Implications - These movie skateboard tie-ins are a great example of cross-market appeal. By incorporating movie illustrations into the product design, these skate decks effectively garner the attention of skateboarders and movie-goers. Corporations looking to attract new customers can similarly accomplish this goal by collaborating with other companies from different industries.
What's Driving This Trend
- Cross-market Appeal
- Incorporating movie illustrations into product design to attract both skateboarders and movie-goers.
- Collaborative Marketing
- Corporations collaborating with companies from different industries to attract new customers.
- Limited-edition Merchandise
- Creating exclusive and limited-edition products to generate excitement and demand.
Who This Affects Most
- Film
- Film industry can collaborate with other industries to create unique merchandise and reach a wider audience.
- Sports/outdoor Recreation
- Skateboard companies can partner with movie studios to produce skateboards featuring movie themes, expanding their market reach.
- Marketing/advertising
- Marketing agencies can help companies from different industries collaborate on cross-promotional campaigns to attract new customers.
